AI COMPOSERS? THE END IS NOT NEAR  What we can learn from past musical innovations. By Janell Vircks, EP, In the Groove Music  Changes in the way music is composed, heard, sold or consumed has always been society’s most tender area of debate, after all everyone finds at least one deep connection to music throughout their life. In 1816 Gioachino Rossini performed his new version of a Barber of Seville as the audience broke into a near riot heckling and throwing rotted cabbage at the composer in support of the original version by Paisiello. Beethoven’s 1st movement of his 3rd symp ..read more

A RECIPE FOR SUCCESS Our latest project with Canteen Works brings the culinary and auditory words together …… The recipe for this project with Canteen Works began with a relationship between ITG Advertising EP Janell Vircks and Canteen Founder Elyse Sara in 2013. Since then Elyse has been making beautiful productions and she reached out to Janell to collaborate on a recent project that would bring together the fine art of tabletop production with dynamic music- providing the setting, energy, and emotion to go with the gorgeous visuals. In a world where the story of a meal frequently starts ..read more

WELCOME BACK LISTEN HERE ▶︎ Normalcy. Back to normal. Getting back to the way things were. The way they used to be. The way things ought to be – the rhythms, habits, tendencies, and traditions of our memories. Everything our synapses taught themselves to connect over, right up until March 15, 2020. And then, everything changed. Businesses “moved home,” restaurants and theatres and nightclubs and concert venues and untold others all closed, shuttered, and boarded up – left for some future date when the world might “open up” once more…when we might “get back to normal.” Normal is a strange ..read more

Introducing the newest member of the ITG Family: Emily Bjorke! A year into the pandemic, one finds oneself contemplating many things; work, life, relevance, more wine…? Running a successful small business adds layers of uncertainty and angst to an otherwise “normal” existence. During all of this, we’ve continued to write, record, produce, and connect with the broader world (it’s what we do!) A few months ago our head of advertising introduced us to Emily Bjorke. Emily was a young, talented singer/songwriter just finishing her Music Business degree at Mankato State who struck me as a rare f ..read more

The ITG ADVERTISING REEL After a year filled with uncertainty and unease, it’s promising to see the media world continuing to showcase excellent creativity. Over this epic year, In The Groove Music has been lucky to work on some amazing advertisements. We are grateful for all of the partnerships and connections we made, even through this tumultuous time. From setting the tone for a future journey with Amtrak, to providing music for a new Disney+ original movie trailer, In The Groove Music has worked with our partners in the advertising industry to tell their brand story by creating, curat ..read more

How to Search The ITG Advertising Collection READY TO START YOUR SEARCH? STEP BY STEP INSTRUCTIONS: In The Groove Music has over twelve thousand exclusive titles in our collection, ready to download and license for your media project. Here is a short tutorial on how to use our on-line search library. From our home page www.inthegroovemusic.com – Click on the advertising button . Let’s begin with a simple search using the buttons from the word grid: Start with a genre – like “POP”. All the Genre buttons are shaded to the left . To narrow your search add keywords like “Energy”. The mor ..read more

Pressing Forward: Welcoming Arthur Casias to  ITG  |  Pandemics, at least the ones I’ve lived through, don’t seem like the ideal economic environments for growth. With millions unemployed, businesses shuttering, and people hoarding toilet paper (please explain THAT?), one would think hiring would come to standstill. However, after being approached by an experienced sales, marketing, and client relations expert – exactly the type of candidate we’d been drawing up on paper for the better part of a year – we decided that once again, it was time for growth at In The Groove ..read more

IN THESE TIMES    It’s been a month since we released our #ITGStudios album In These Times. As we head into more weeks of uncertainty, we’re continuously reminded of the need and relevance of these new, inspirational tracks. When our stay at home orders began, our composers spent two weeks tirelessly producing an incredible album from their (home) studios. They created 21 tracks that are beautiful and hopeful, including orchestral pieces meant to provide warmth and comfort to those who hear them. Executive Producer Janell Vircks writes, “As the noise of our own industrious bus ..read more

ThE (Mostly) Unchanging World Some reflections on the current world situation by Brian Reidinger  I am home today. Like most people, I am heeding the endless warnings coming out of every media source I tap into in my life; my phone, my computer, my TV, Facebook, cable news, podcasts, and on and on. The tally of infected fellow citizens climbing faster than the stock market of a mere 6-weeks back. Subscription emails pouring in with details of ‘famous’ people who’ve tested positive, or have full-blown symptoms… YIKES! Who wouldn’t stay at home?! Oh yes, the grocery store workers who ha ..read more

More Than a Game Hear how ITG Music and sports can come together for unforgettable experiences   As March Madness approaches, we thought we’d take a moment to go back in time and highlight some of the work we’ve produced throughout the years for sports television.  From ESPN to Major League Baseball, In The Groove has been responsible for creating many of the themes and background cues you’ve heard during some of your favorite sports programs and channels.  The Iconic “Sportscenter” Theme Back in 2002, In The Groove was tasked with recreating the score for ESPN’s flagship pr ..read more