Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling
Campaign podcast
by Campaign
13h ago
Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty? Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road.   Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the summer of sport.   The trio discuss their favourite ads including Gravity Road's "1 ..read more
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News: Havas B Corp revoked | Group M moves | TfL launches creative review
Campaign podcast
by Campaign
2d ago
Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review. Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi. They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive. Further reading: Activists 'hack' billboards to protest against Shell advertising 'I need to be selfish,' says Chris Freeland as he ..read more
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Campaign Podcast: On the ground at Creative Circle; Channel 4’s Paralympics campaign and Neverland resigning Tetley
Campaign podcast
by Campaign
1w ago
Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry. She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts. The headlines from this episode: Veriça Dj ..read more
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Interview: Euros ads and how EE tackles hate with Saatchi & Saatchi
Campaign podcast
by Campaign
2w ago
The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'. EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart. Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, sele ..read more
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Campaign Podcast: It's never too early to start thinking about Christmas
Campaign podcast
by Campaign
2w ago
In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about: • How shopping behaviour changes at Christmas • Why brands can avoid falling for fads • What tools are available to predict the coming crazes Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso This podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information ..read more
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What to expect from Cannes Lions 2024
Campaign podcast
by Campaign
2w ago
Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions. Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition. Plus, the good and the bad of the festival itself and tips for first-time attendees. Further reading: Seven UK adland figures on Cannes Lions ..read more
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Interview: How Barbie stays relevant after 65 years
Campaign podcast
by Campaign
2w ago
Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum. Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand. Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the com ..read more
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News: Election advertising, Ebay media shortlist and was WPP right to platform Elon Musk?
Campaign podcast
by Campaign
2w ago
Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks. As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative. In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative ..read more
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Interview: BTS of the Cannes Lions Film and Outdoor juries
Campaign podcast
by Campaign
2w ago
UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO. Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Download event. Work discussed includes: Xbox’s “The everyday tactician", the UK’s most awarded work by McCann London. Outdoor Grand Prix winners Pedigree’s “Adoptable” by Colenso BBDO and Nexus Studios and Magnum’s “Find your summe ..read more
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Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads
Campaign podcast
by Campaign
2w ago
In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival. Cannes Lions 2024 – final UK winners table We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”. We also hear from To ..read more
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