in 2018, Finn Lagun went on Dragon's Den but failed to convince Peter Jones & Co to invest in his home delivery pasta business. Now the business has a multi-million pound turnover and is majority owned by the pasta giant Barilla. Rory quizzes Finn about moving from 'pasta through your letter box' to a business which has now expanded into retails outlets and offers fully prepared takeaway delivery. Plus in our 'Top Two Challenges' feature, Finn shares his thoughts on the biggest challenges facing Pasta Evangelists and also the direct-to-consumer food industry in general. If you want to do ..read more

Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok. Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe.  Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage users and achieve the ultimate goal of marketing - changing behaviour.  Plus in our 'Top Two Challenges' feature, Khartoon shares her thoughts on the biggest hurdles facing both TikTok and s ..read more

Rory meets Tim Keaveney, Co-Founder of Homethings, a challenger brand offering sustainable household cleaning products delivered direct to your door.  As a winner of Sky’s Zero Footprint Fund, Tim reveals their plans for their first TV campaign and discusses how perceptions are changing about the efficacy of ‘green’ products. Plus, in the Top Two challenges, Tim shares the biggest issues facing both Homethings and the home care sector in general.  If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/pr ..read more

Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining Nokia Phones & HMD Global as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego.  Rory talks to Lars about 'Circular', Nokia's smartphone subscription service which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste. Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia Phones moving for ..read more

With a distinguished career in textiles and fashion retail, Lynne Walker is Director of Primark Cares. Lynne talks to Rory about the phenomenal high street success of Primark and how the brand approaches marketing, the environment and sustainability. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information ..read more

Marcia Kilgore is a serial entrepreneur, having successful launched companies such as Bliss Spa, Soap & Glory and FitFlop. Her most recent company is Beauty Pie, which she describes as her 'best idea yet'. In the this episode Rory Sutherland chats to her about the idea behind the brand, the benefits of operating a membership model, how they reach new customers and the biggest challenges facing Beauty Pie and the beauty retail industry at large. If you want to do business with the UK’s leading brands, request an ALF Insight demo.   Hosted on Acast. See acast.com/privacy for mor ..read more

Rory meets Nikki Garg, Co-Founder of the Good Pea Co, a disruptor brand producing plant-based milk made from pea protein. Nikki shares the background story to the product, discusses the challenges of being a start-up during lockdown, explains why sustainability and health is at the heart of everything they do and reveals why peas might just save the planet. On Brand is brought to you by https://www.alfinsight.com/ Hosted on Acast. See acast.com/privacy for more information ..read more

Kian Golzani is one of the world's leading product development and sourcing experts. He's personally sourced over 2,500 products for the likes of Bed, Bath and Beyond, Procter & Gamble, Visa, Panasonic and even Google. Rory quizes him on all aspects of his work including working in China. If you're thinking of developing a new product Kian is your go-to guy. Hosted on Acast. See acast.com/privacy for more information ..read more

Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, less good is how those profits are made - by exploitation at the start of the value chain, where people live in extreme poverty. Have you ever considered how much a cocoa farmer makes per day? 78 Euro C ..read more

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’. See acast.com/privacy for privacy and opt-out information ..read more