Morrisons' Rachel Eyre talks shop with Rory
Rory Sutherland's On Brand
by Ultimate Content
3w ago
Rachel Eyre is Chief Customer and Marketing Officer at Morrisons, a heritage business in the UK, celebrating 125 years in 2024. Rachel explains how the Market Street proposition in Morrisons with its fresh, British sourced produce, appeals to traditional older Morrisons customers, but is now resonating with younger shoppers. Although big trolley shops are still popular, Rachel outlines how smaller, more frequent basket shops are becoming the norm. Rachel and Rory discuss Morrisons' vertically integrated business model, with it's own manufacturing businesses giving it a point of difference to c ..read more
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EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrand
Rory Sutherland's On Brand
by Ultimate Content
1M ago
Christian Thrane is the Managing Director of Marketing at EE and BT's Consumer Division. The merger of the two companies in 2016 has opened many opportunities. Christian, who joined just before lock-down, has been charged with setting out the new offerings for both existing and new customers. Service to the consumer is at the top of his agenda and on his watch this has improved on every level since the merger. Rory quizzes Christian about the focus of EE’s service with four areas addressed, Home, Game, Work and Learn. He also asks why, after a decade, they have stopped using Kevin Bacon in vis ..read more
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Greg Jackson of Octopus Energy in powerful conversation with Rory
Rory Sutherland's On Brand
by Ultimate Content
2M ago
Having read Economics at Cambridge, ex-Procter & Gamble marketer, Greg Jackson, explains the success behind Octopus, recently certified as a Which? Recommended energy provider for the 7th year in a row. Innovative technology, great marketing and superb customer service are integral to the Octopus success story. Among the many amazing revelations in the chat with Rory, Greg points out that 65% of UK households have a car, an increasing number of which are EVs, and the battery in an EV can power a house for between 3 and 5 days.  You'll hear about the Octopus Power Pack and the F ..read more
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Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data
Rory Sutherland's On Brand
by Ultimate Content
3M ago
Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer. In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the consumer and the brand in order to differentiate from retailers' own brand. As Rory says, price is key and sometimes you don't wake up with a 50p headache it's a £2.80 headache! The guys discuss ma ..read more
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Putting the partnerships into John Lewis - Charlotte Lock
Rory Sutherland's On Brand
by Ultimate Content
7M ago
Charlotte Lock has had an illustrious career embracing the BBC, Tesco, Co-op, Asda, McCann and now the John Lewis Partnership where her experience in behavioural economics and partnerships is helping to develop the group’s offering. In this episode she joins Rory to discuss data driven customer insight and brand experience, along with segmentation in a variety of areas.   Plus, Charlotte talks us through this year's John Lewis Christmas ad, their first created by Saatchi & Saatchi.    And in the Top Two Challenges, Charlotte reveals what she believes is the biggest chal ..read more
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Turning online dreams into reality with Pinterest
Rory Sutherland's On Brand
by Ultimate Content
9M ago
Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social. Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the company is also experiencing success in the areas of travel, financial services and entertainment. In the Top Two Challenges, Milka shares what she believes is the biggest challenge for Pinte ..read more
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Leading the Charge. Rory meets Nic Thomas from Nissan.
Rory Sutherland's On Brand
by Ultimate Content
10M ago
As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated.  Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine your office on wheels! - but also why timing is proving to be the main marketing challenge for Nissan. Plus, Nic and Rory talk about the cost of car batteries, ‘range anxiety’ and single pedal driving ..read more
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Getting Paid - Rory finds out how GoCardless is helping companies get paid more easily
Rory Sutherland's On Brand
by Ultimate Sound & Vision
1y ago
Nicola Hamilton, Senior Director of Branding & Communications at GoCardless, outlines how businesses can get paid more easily and conveniently by using their service. She outlines that the challenge for GoCardless is the inertia of companies not realising how much money and time they can save by moving away from outdated, manual methods to automated, online payments. As someone who's worked in the industry for over 15 years Nicola counsels that fintech companies now need to focus on profitability more than growth. If you want to do business with the UK’s leading brands,&nbs ..read more
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Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail
Rory Sutherland's On Brand
by Ultimate Sound & Vision
1y ago
in 2018, Finn Lagun went on Dragon's Den but failed to convince Peter Jones & Co to invest in his home delivery pasta business. Now the business has a multi-million pound turnover and is majority owned by the pasta giant Barilla. Rory quizzes Finn about moving from 'pasta through your letter box' to a business which has now expanded into retails outlets and offers fully prepared takeaway delivery. Plus in our 'Top Two Challenges' feature, Finn shares his thoughts on the biggest challenges facing Pasta Evangelists and also the direct-to-consumer food industry in general. If you want to do ..read more
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Harnessing the TikTok Boom
Rory Sutherland's On Brand
by Ultimate Sound & Vision
1y ago
Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok. Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe.  Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage users and achieve the ultimate goal of marketing - changing behaviour.  Plus in our 'Top Two Challenges' feature, Khartoon shares her thoughts on the biggest hurdles facing both TikTok and s ..read more
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