146. Outsourcing Your Personal Brand Activities? The Do's and Don'ts
Trusted Authority - The Podcast
by Petra Zink
5d ago
Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impacts and shapes their reputation is no small feat and comes with its own set of challenges and considerations. Nevertheless, outsourcing your personal brand activities can be an option, provided it's don ..read more
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145. Monetising Your Personal Brand[ed Business]: Financial Strategies [Carla Titus]
Trusted Authority - The Podcast
by Petra Zink
1w ago
If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. It’s easy to say things don’t work or blame everyone and anyone for not getting the results you want but this is usually just emotions taking over. We need to focus on what doesn’t change and fluctuate and that is data. In this episode, we are talking to who is a fractional CFO and finance expert who’s left corporate to start her own business, supporting founders and business owners in their journ ..read more
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144. The Business Case For Personal Branding
Trusted Authority - The Podcast
by Petra Zink
2w ago
If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in your personal brand.    In detail, we cover the following metrics:   ?. Return on Personal Branding Investment (ROIPBI): This formula calculates the financial return generated by your personal branding efforts relative to the resources invested.   ROIPBI = (Revenue Generated from P ..read more
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143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]
Trusted Authority - The Podcast
by Petra Zink
3w ago
If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI, and onsite members, or the dynamic market landscape requiring swift pivoting in product, marketing, and positioning—leaders must learn how to thrive in this constantly changing world by adapting. Let’s not forget, leaders face immense pressure, often making decisions without all the answers and impact ..read more
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142. Build Your Next Level Network
Trusted Authority - The Podcast
by Petra Zink
1M ago
If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections with decision-makers, door-openers, and those who can make introductions, rather than just building a network of peers. In this episode, you will learn valuable insights and actionable strategies for strategically expanding your network and gaining visibility with key stakeholders. You will get inspiration from real world examples which include: Interna ..read more
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141. Connect & Convince: The Power of Strategic Leadership Communication [Mel Kettle]
Trusted Authority - The Podcast
by Petra Zink
1M ago
Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next world of work, we're already facing the next challenge, whether it's the constant pressure to do more with less, changing market conditions, or increased competition. This certainly puts a lot of stress on leaders in particular, and we have to rethink how we interact, connect, and engage with the teams and people around us. This is where strategic leadership communication comes in, which goes beyond ge ..read more
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140. The Trifecta To Amplify Your Brand's Value and Perception.
Trusted Authority - The Podcast
by Petra Zink
1M ago
Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table.  In this episode, we're uncovering the three key elements that form the trifecta for enhancing your brand's impact and influence: Credibility through assets, systems and processes Community and connections to validate your authority and POV Content and thought leadership to demonstrate originality   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get starte ..read more
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138. If I was your Authority Brand Coach, This Is What I Would Do
Trusted Authority - The Podcast
by Petra Zink
2M ago
Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions. But because everyone's goals, resources, and backgrounds are unique, there's no one-size-fits-all approach to personal branding. The coaching industry adds another layer of complexity because it lacks regulation. Different strategists may focus on different things based on their background and expertise. However, there are essential elements that are crucial for effective personal branding, and focusing on the shiny marketing assets usually comes in way too early. You ..read more
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137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]
Trusted Authority - The Podcast
by Petra Zink
2M ago
Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and everything in between. And clearly the pressure on boards and leaders has increased. Now with that said, over the last few years also the importance and relevance of advisory boards has seen a big increase in the market, which is great to see. I'm so excited to be joined by the driving force and the trusted authority behind advisory boards. We are joined by . Louise is the founder and CEO of the an ..read more
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136. Reputation Management Blueprint: Controlling Your Narrative
Trusted Authority - The Podcast
by Petra Zink
2M ago
We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputation is your REP - the reason everyone pays you. It's not just about credibility; it's your currency, influencing how future decision-makers perceive and trust you. As Warren Buffett said: 'It takes 20 years to build a reputation and five minutes to ruin it.' If you think about that, you'll do things differently. Let’s dive in to explore ways you can bui ..read more
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