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Trusted Authority
250 FOLLOWERS
Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best..
Trusted Authority
4d ago
As the saying goes: things are easy until you get punched in the face. And this is exactly what leadership is in tough times. This week’s guest knows this all too well, having navigated through one of the most challenging periods and crisis in Australian history. was Chairman of one of the largest organisations, the Australian Wheat Board, the chairman of the Grains Council of Australia and the vice-president of the National Farmers Federation, as well as CEO for Queensland's peak industry for sugar in Queensland, Canegrowers. From boardroom battles to national crises, our guest has face ..read more
Trusted Authority
2w ago
Have you ever stumbled or lost your train of thought mid-sentence, leaving you frustrated? This episode is designed to address those challenges by exploring ways to master the art of articulation, whether you're preparing for a presentation, engaging in discussions, or simply wanting to elevate your everyday communication skills. Before you can start improving your skills, you need to know your barriers, such as lack of confidence with the topic, worrying about others' perceptions, or feeling inadequate. Once you know that, we can then address the right types of hurdles with the right type of ..read more
Trusted Authority
3w ago
No matter if you’re starting or if you’re a veteran in your field- this week's conversation will be an eye opener when it comes to staying relevant and ahead in the game. Having a digital footprint has been a non-negotiable for a while but nowadays with the influx of emerging technologies like AI, we have to rethink what it takes to not only be found but stand out for all the right reasons and to the right people. In this conversation we are joined by Peter Curran, Co-founder and director at Digital Surfer and Ryan Chilton, SEO and Digtial marketing specialist to discuss how to build a br ..read more
Trusted Authority
1M ago
If you think content creation is just for influencers, this week’s episode is for you. I will not only explore why content creation should be on your agenda, no matter your role, industry, or profession but also share my workflow to make content creation a seamless part of your routine rather than a separate task. Throughout my 8+ years of content creation, I've considered stopping the podcast more times than I can count, yet here we are—150+ episodes later. Creating content isn't just about building a following or boosting engagement; it's about establishing credibility, building relati ..read more
Trusted Authority
1M ago
Communication skills are rated as the most in-demand skills to navigate today’s and tomorrow’s complex business landscape. And it shouldn’t come as a surprise because when leaders and teams aren't communicating effectively, it becomes harder to get things done. Engagement and productivity decrease, change becomes harder to implement, and reputations are damaged as trust is lost. Add facing or managing a crisis, and we are talking about the next level of challenges. Many organisations struggle to successfully implement change, drive big projects, and navigate issues and crises because they lack ..read more
Trusted Authority - The Podcast
1M ago
We're 150 episodes old or young - either way, it’s the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful leaders, entrepreneurs, executives, and impact makers who have shaped industries and inspired change. In this special milestone episode, I’m taking a deep dive into the insights I’ve gained working with and interviewing inspiring thought leaders and trailblazers. LESSON 1 - You Can’t Stop The Waves But You Can Learn To Surf LESSON 2 - The Power of Making Hard Choices for Future Success L ..read more
Trusted Authority
1M ago
AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And let’s be honest—we are literally just at the beginning of what’s possible. But that’s the question: How can we, as individuals, leaders, and businesses, prepare for this next economy in terms of leveraging emerging technology to our advantage and upskilling effectively? This is what we discuss with today’s guest— , Professor and Chair in Digital Economy at QUT Business School, listed among the Top 100 Global Thought Leaders in AI by thinkers360, and recently launched his book ..read more
Trusted Authority - The Podcast
2M ago
If you’re still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so you’re not sure what to expect and how to prepare - this episode is for you as I give you the exact blueprint on how to make your next shoot a success and turn the images into long-lasting assets. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my ..read more
Trusted Authority - The Podcast
2M ago
You can be the best in your industry, but if nobody knows about it, it won’t get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing out and not only staying in business but becoming a category or even market leader. However, marketing can also be confusing due to the constant changes happening all the time. I’m excited to be joined by this week's guest, . Andrea has been living and breathing marketing, especially digital marketing ..read more
Trusted Authority - The Podcast
2M ago
Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impacts and shapes their reputation is no small feat and comes with its own set of challenges and considerations. Nevertheless, outsourcing your personal brand activities can be an option, provided it's don ..read more