82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field
Your Brand. Your Future.
by Petra Zink
5d ago
We live in a noisy world where we have more choice and with that, more competition than ever before. That applies whether you’re an employee and want to be not only considered but chosen for the promotion, managing the high stakes clients or the big budgets or you’re an entrepreneur who’s pitching for work. The question is - how do people make the decision who to engage for a project, who to hire or to trust with this main client/ major project? They go to the person they see as the trusted authority, the one who has established a relationship with the decision maker (and that includes a non-d ..read more
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80. 5 Predictions To Consider When Building Your Authority
Your Brand. Your Future.
by Petra Zink
3w ago
‘Do so because I told you so’ doesn’t really fly anymore [and arguably - hasn’t for a long time now]. However, if you want to get anything done and want to get the buy-in and/or the support for an initiative you need people to trust you and see you as an authority. Question is - how do you do this especially when you don’t have (and maybe never want to have) the official title? This is what we discuss in this episode.  Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you ..read more
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79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith]
Your Brand. Your Future.
by Petra Zink
1M ago
As we’re moving into the new year, it’s important for us to understand what’s ahead and what’s required when it comes to talent and leadership expectations. With the challenges over the past couple of years, the game certainly has changed and truth told - we’re not going backwards anymore. We truely have entered the next wave and world of work so the question is - how to best prepare and stay ahead of the curve? This is what this week’s episode is all about as we’re joined by a returning guest - who’s has a crazy personal and professional year behind her but also learned a lot when it comes to ..read more
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78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter
Your Brand. Your Future.
by Petra Zink
1M ago
Whether you’re taking time off over the holiday season or you’re working through - if you’re looking for ways how to get a headstart for the new year to come  - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update  So if you’re ready to start this new year with a bang and feel ready to roll when the clock ticks over, then let’s go! Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your ..read more
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77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander]
Your Brand. Your Future.
by Petra Zink
1M ago
If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we’re joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as he’s been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice but 3 times. We’re joined by my life partner who’s become a WO 2 in the Australian Army at the age of 36 despite having been told he wasn’t suitable for the army, who has been deployed 4 times and who ..read more
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76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy]
Your Brand. Your Future.
by Petra Zink
1M ago
As the saying goes: ‘If you don’t plan, you plan to fail’. And especially now with so much uncertainty going on, it’s you who can create some certainty in your life. So, if that sounds exactly what you’re looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that I’ve implemented so you can jump straight into what works! Sounds like a plan? Then let’s go!   Resources mentioned in the episode: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways ..read more
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75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams]
Your Brand. Your Future.
by Petra Zink
2M ago
'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do differently if he had to do it all over again. He also gives a mini-masterclass on how to build partnership eco systems the right way to accelerate growth and simple steps you can take to foster strong relationships th ..read more
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74. 4 Authority Building Systems You Need
Your Brand. Your Future.
by Petra Zink
2M ago
Want to Know How to Boost Your Authority Though Assets and Systems? Then you’re in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. It’s one thing to want to build a presence, profile and authority status. It’s another thing to *actually* do it. This is where systems come in as they do the heavy lifting for you after you set them up once and then only maintain them. In this podcast episode, I’m going to share the four systems that are absolutely critical as you turn your expert ability into authority status ..read more
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73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo]
Your Brand. Your Future.
by Petra Zink
2M ago
In professions and industries where certainty is low because it’s either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most.   Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective.   So the question is: how do you navigate through a world where people put up their guard and how do you change the perception about this still very abstract world? This and much more is what we cover in this interview where I’m joined by - who’s a developer advocate currently with and with that, he ..read more
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71. Content Marketing Made Easy [Interview with Mariah MacInnes]
Your Brand. Your Future.
by Petra Zink
3M ago
One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don’t have the same technical expertise and background than they have.   Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction and cut through.   So the question is: How do we get started with content creation? What are ..read more
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