The B-Side Sessions are back for a 4th season! Join us for a complete LLC Start Up Workshop on Monday, September 26th, 2022 at 6pm in Bell’s Back Room. Please claim your spot by registering in advance- slots are limited. REGISTER NOW: https://www.michiganmusicalliance.org/upcomingevents FACEBOOK EVENT: https://fb.me/e/1UKtGXl9C Whether you are about to start a new company to represent your interests, or you have been operating as a sole proprietor, this hands-on workshop is for you. Chris Newberg, a Michigan based business lawyer and entertainer, will explain the benefits of forming your busin ..read more

Musician needs assessment survey to begin April 1 Grand Rapids, MI: The non-profit Michigan Music Alliance is seeking to be even more in tune with the statewide music scene, as it emerges from a uniquely challenging two-year period. The organization is planning to create an in-depth analysis of the Michigan Music Industry in order to identify trends, opportunities and gather detailed input for how the MMA can better serve its constituency. “The Michigan Music scene is ready to burst forth with an energy we have not experienced in some time”, says Elle Lively, MMA Executive Director, “We have s ..read more

Michigan Music Alliance is forever grateful to the four individuals who made this organization come to life. President Bill Chrysler, Liz Pellegrom, Binnie Chrysler, and Sheridan Tongue are the founding board members of Michigan Music Alliance and have worked tirelessly the past three years to Support Michigan Music. After three years of service, we are happy to announce they will stay involved in an advisory capacity as we continue to move forward and grow the organization in new ways. Please join us in a heartfelt THANK YOU to Liz, Binnie, Bill, and Sheridan for their contributions impacting ..read more

Out of care and concern for our community, the difficult decision has been to postpone WYCE’s Jammie XXII Awards and Michigan Music Alliance's Ovation Awards on Saturday, February 12th, 2022. We are grateful for your support as we look forward to celebrating with you at the Intersection in downtown Grand Rapids on the new date of June 25th, 2022 ..read more

Volunteers Shelby and Chad will be hanging out with Support Michigan Music merch and information about Michigan Music Alliance at shows around West Michigan the next two months! Swing by the table and say hi! Want us at your show? Email chad@michiganmusicalliance.org. #supportmichiganmusic ..read more

Volunteers Shelby and Chad will be hanging out with Support Michigan Music merch and information about Michigan Music Alliance at shows around West Michigan the next two months! Swing by the table and say hi! Want us at your show? Email chad@michiganmusicalliance.org. #supportmichiganmusic ..read more

We're wrapping an extra surprise into the WYCE Jammies XXII in February 2022! Michigan Music Alliance is pleased to announce a new kind of award to recognize those in the Michigan Music Community who have gone above and beyond to create sustainability, equality, collaboration, and community. In the spirit of collaboration, a joint committee from WYCE and Michigan Music Alliance are nominating individuals in West Michigan who embody the values we strive to hold in our community. Next year, YOU will be able to nominate individuals from ALL OVER the state who have impacted Michigan's scene. We ca ..read more

The third season of the nonprofit group’s panel discussions featuring industry experts continues Monday, with way more in the works to help bolster Michigan’s music scene. To say that Michigan Music Alliance’s online “B-Side Sessions” have spurred local and regional artists to new levels of professionalism and collaboration might just scratch the surface when it comes to enhancing the state’s music scene. The third season of these interactive panel discussions – which continue Monday night with a session on “Building a Team” – reflects MMA’s mission of empowering artists by giving them free to ..read more

Join us for our virtual sessions coming Fall 2021! SEP. 20, 2021 - TIKTOK 101 OCT. 18, 2021 - BUILDING A TEAM NOV. 15, 2021 - CREATING A BRAND DEC. 13, 2021 - UNDERSTANDING CONTRACTS JAN. 24, 2022 - PLANNING A TOUR FEB. 21, 2022 - CAPTURING ROYALTIES MAR. 14, 2022 - COVERS & COLLABS APR. 25, 2022 - MAXIMIZING STUDIO TIME 7pm-8pm EST via Zoom Webinar, Facebook, and Instagram Live ..read more

The Michigan Music Alliance is excited to promote local musicians, as well as venues and studios, by putting together a free collaborative online database, making it easier than ever for members of the Michigan music community to connect with each other in order to collaborate and raise recognition for their businesses and services. As part of their mission statement, “Collaboration Over Competition,” the Michigan Music Alliance’s goal is to help artists succeed and thrive in the Michigan music industry, especially during the challenging times that the coronavirus has brought into the world. T ..read more