In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners. Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solutions for business growth.  Highlights: - SEO Fundamentals: Understanding the basics of SEO and why it's crucial for yoga studios to get discovered online. - Website Optimization ..read more

In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California.  Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients. Highlights: Cultural Integration through Yoga -  Martine’s background in corporate anthropology and her experiences in Brazil influence her studio’s emphasis on community and cultural integration. Creating Community in the Pandemi ..read more

In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emphasizes the overwhelming responsibilities that often fall on women, leading to stress, resentment, and a feeling of powerlessness. Through her personal experiences and professional insights, Kristine illuminates t ..read more

In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving.  Their conversation unfolds Jackie’s early encounters with yoga, how it became her sanctuary during her father’s battle with cancer, and the loss of both her parents at a young age. The episode delves into how these personal experiences deeply influenced Hope Yoga's mission and approach, making yoga accessible and removin ..read more

In this  episode, we reconnect with Jill Agonias, a cherished guest from season two, as she shares her journey post-selling her beloved yoga studio, Sol Seek Yoga, and diving into her new venture in real estate. This episode is packed with insights, from the importance of community and branding in the yoga business to embracing new challenges and opportunities. Highlights: - Jill's successful sale of Sol Seek Yoga, including her strategic approach to finding the right buyers and securing offers 30% above asking. - The pivotal role of systems, marketing automations, and standard operatin ..read more

In this inspiring episode of Yoga Biz Champ, Michael Jay welcomes Angelica Govaert, a trailblazer in the yoga community, known widely as Yogalebrity. Angelica shares her journey from being unrecognized by her real name to embracing her identity as Yogalebrity across various social media platforms. We dive into the power of personal branding, the courage to stand out in the digital world, and the importance of authenticity in building a successful yoga business. Michael and Angelica discuss overcoming challenges, leveraging social media for growth, and the significance of consistency and resi ..read more

In this  episode of Yoga Biz Camp, join Michael Jay and Catalina from Telemere Consulting as they dive deep into the crucial aspects of software selection and marketing strategies for yoga studios. Discover the latest trends and practical tips that can transform your yoga business in today's competitive landscape. We discuss: Choosing the Right Software: Michael Jay and Catalina discuss the importance of selecting the right booking software for yoga studios, emphasizing integration with marketing tools. Effective Marketing Strategies: Catalina shares insights on current marketing trend ..read more

In this episode of Yoga Biz Camp, host Michael Jay sits down with Shaelyn, the executive director at Yoga Pod Tucson. Shea is known for her calm and non-reactive nature, as well as her ability to make everyone feel seen. Michael and Shaelyn discuss her  journey in yoga and her role in teacher development at Yoga Pod Tucson. Get ready for a value-packed conversation! Episode Highlights: Her secret sauce: staying calm and enthusiastic The importance of being a humble and quiet leader Her approach to problem-solving and finding solutions How Shaelyn has made a significant impact on the team ..read more

In this episode, I speak to Cody Sweet and gain valuable insights from the fitness gym world and apply those concepts of lead generation and client conversion to the Yoga Studio world In this episode: Learn how to effectively market your yoga studio and generate leads with Facebook ads and landing pages Discover the importance of timely responses to leads and the significant increase in conversion rates when following up within 60 seconds Understand the benefits of paid ads in providing a steady stream of leads Find out how to onboard and engage your team for better participation and success ..read more

BONUS EPISODE from THE BOUTIQUE FITNESS MARKETING PODCAST (be sure to subscribe to it to hear me on an upcoming episode) Question for you… Is your business a brand? What is a fitness brand, anyway? Do you have your answer?  So what do you think?  Is your studio a brand? I’ll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands!  Yes, it was a trick question! What is a Fitness Brand? Your business is the organization and people that deliver your services. Your day-to-day ops, sales process, teachers, class flow, desk team, and more ..read more