The concept of a Minimum Viable Product (MVP) has emerged as a cornerstone for creating impactful, user-centric solutions while optimizing development costs and time. MVP in software development refers to building a software product with the least effort and essential features required to satisfy early adopters and gather valuable user feedback. This iterative process enables ..read more

Artificial intelligence (AI) is no longer just a futuristic concept; it has become a powerful force reshaping the fashion industry. From optimizing design processes to enhancing inventory management, AI unlocks significant opportunities for innovation and efficiency across the entire value chain. It enables personalized customer experiences and targeted marketing strategies, making fashion brands more agile ..read more

The majority of great ideas never make it to the market. And among those that do, only a small percentage survive long. What makes them fail? When searching for reasons, we intuitively lean towards the lack of market research and user testing. But often, the issue lies elsewhere – in the choice of inappropriate technology ..read more

Data is a goldmine, but the key is knowing how to collect and use It. What’s the use of having a massive database if you don’t know how to extract key insights and connect them to crucial metrics? There are many ways to collect user data, and they aren’t all digital tools. Sometimes, a good ..read more

Without good user experience, success in the world of e-commerce is practically impossible today. There are countless stores, and when a product or service can be found in many places, it’s often the UX that determines conversion and retention. If you don’t optimize user experience, you’re out of the game. This rule especially applies to ..read more

Things have been changing rapidly in the UK’s political and economical landscape in the last decade. But when it comes to tech, numbers don’t lie: the UK is one of the driving forces in the European continent.  There are 151,367 eCommerce businesses and apps in the country, and 48.4% of companies sell through mCommerce channels ..read more

Smartphones generate most of the global web traffic and account for a big chunk of global purchases. No wonder that eCommerce owners are increasingly focusing on refining their mobile strategies. Desktops are slowly losing their prominence, giving way to mobile interfaces, a trend that will strengthen in the coming years.  These estimates do not come ..read more

In today’s digital age, a shocking 90% of mobile apps are abandoned after just 30 days. Behind this striking statistic lies a key factor: the lack of ongoing app maintenance and support. Ignoring the upkeep of your digital product is like letting a finely tuned engine gather rust. This article is your guide to understanding ..read more

One harsh reality is that mobile banking security issues will never end. The reason is pretty simple. More and more banking transactions are taking place online, and bad actors will always look for vulnerabilities to exploit. For example, between 2022 and 2023, mobile fraud attacks increased from 47% to 61%. But here’s the silver lining ..read more

When social media started, the goal was to create a channel for interacting with friends and family, as well as meet new people. The first social networking sites —Six Degrees and Bolt— were created as far back as 1997. Subsequently, social blogging sites like Open Diary and LiveJournal were created. Then, we had MySpace, which ..read more