Email lists, the aspect of digital marketing that many business owners don't place a lot of focus on because, well, it's just another thing they need to find time for. This episode is giving you a quick rundown on why I think email marketing has become so important in 2021 given recent changes in the digital space. There are a few tips on how to grow your list, what metrics to focus on and why you need to be nurturing your list consistently to see results. Links and resources: Follow me on Instagram: @dotcomdigital For more about me and what I do, check out my website. Make sure you hit SUBS ..read more

On this week's episode, I got to chat to the lovely Loretta Grace from The Modlife about all things burnout...or more specifically how to avoid it! Trained in exercise, nutrition and physiotherapy, Loretta experienced burnout herself as a small business owner and after realising there wasn't a whole lot of support out there to overcome it (and continue to prevent it), she set out to do a lot of research on how she could come out the other side happier and healthier. From there, The Modlife was born with a goal of helping people to get healthy and stay healthy, all with Loretta's support along ..read more

Outsourcing Facebook ad management can be a scary (and expensive) investment for a small business and in the four or so years of running client ads myself, I've heard some pretty shocking stories around client experiences. So today, I am giving you a list of eight things that you should ask an ads manager before signing on with them as a client. These help to ensure you are the right fit for one another, that you have the same expectations, and most importantly, that your business assets are handled under best practices so you always have access to the data you've paid for. In the meantime, yo ..read more

In this episode, I chat to the lovely Mia from That Marketing Girl Mia (TMG). Mia is a 24-year-old powerhouse businesswoman whose boutique marketing agency has grown exponentially over the last two years. I have the privilege of calling Mia a friend, as we navigate the digital marketing business world together and I really wanted to share her story.  Mia tells us all about how the business has grown; her lessons, challenges, thoughts on leadership, and where she wants to see TMG go in the future. This was such a fun episode to record and even I took some nuggets of gold with me to help my ..read more

Have you ever hit that point of burnout (or getting sick in my case) because you are prioritising your digital marketing TOO much? Yes, you read that right. In this episode I was inspired (by my own moment of burnout) to chat about how sometimes we place too much emphasis on our digital marketing, rather than being realistic about what we, as small business owners, can actually create and manage on top of all the other things we juggle. It is a conversation I have a lot and perhaps won’t be the most popular opinion from a ‘best practices’ standpoint when it comes to consistency and content cre ..read more

I’m back with another episode today and this one is talking all about holistic or integrated digital marketing. Basically, a fancy way of saying that your digital marketing works together to achieve the best results possible. I’ll be giving you a brief rundown on: What is holistic digital marketing How a digital strategy and plan can help you create a holistic approach An example of how this kind of marketing looks for a small business How to change your views on developing a strategy that you CAN handle and implement  This is one of the first steps in nailing your digital marketing and ..read more