In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!). As one of our partners, we’re extremely excited to have recorded this show with Darren! Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers. You can find out more about ..read more

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours... CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt   CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility   If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please se ..read more

In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility. In this episode we discuss: What is inclusive design? Is awareness of inclusive design improving? The biggest changes to accessibility legislation in the UK and Europe over the last decade What is ambient computing? Referenced on this episode: W3C Web Accessibility Resources: https://www.w3.org/WAI/ Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/ Accessibility features in Microsoft Office: https://support.micros ..read more

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff's approach to learning new analytics products, and specifically Google Analytics 4 Why you should migrate to Google Analytics 4 as soon as possible Key GA4 dates you need to be aware of What should the scope of a GA4 migration include? What are the benefits of the new data-driven attribution model? Referenced on this podcast: https://analyticscanvas.com/ https://supermetrics.com/ Google Analytics 4 FAQs from Data Driven U ..read more

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.   In this episode we discuss: JJ's journey from videography becoming a Head of Marketing & Analytics The role of curiosity in data analysis The importance of documenting your marketing hypotheses Do you need data science skills to be a data analyst? Getting over the fear of asking challenging business questions How to structure the perfect marketing insight Referenced on this episode: Never Split The ..read more

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.   In this episode we discuss: What questions can you ask of prospects to best understand their purpose? What accreditations can help signify a businesses' commitment to ecological issues? The moral challenge for brands of being value-driven and selling on Amazon How can you sell on Amazon responsibly? Can you build a purpose led brand from scratch on Amazon? Referenced on this podcast: https://ecolo ..read more

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing. In this episode we discuss: Why will programmatic be more effective in a cookieless future? What is the Google Privacy Sandbox? How prioritizing first-party data-capture will give you a competitive edge Why is Google adopting cookieless marketing technolgy? Why reward and loyalty apps might be about to experience a boom in popularity Reference on this podcast: https://privacysandbox.c ..read more

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023. This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance. Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance? Let us know by Tweeting @SiteVisibility or emailing scott.colenut ..read more

In this episode we're joined by ChatGPT to discuss topics including: What is ChatGPT? How is ChatGPT different from GPT-3? Why has ChatGPT rapidly gained popularity? How can marketers use ChatGPT? What does the future hold for ChatGPT? ... and yes, all responses in today's episode were created entirely using ChatGPT. Are you using ChatGPT? If so, what are you using it for? Share your examples with us by Tweeting @SiteVisibility or emailing me: scott.colenutt@sitevisibility.com Happy holidays all! Hosted on Acast. See acast.com/privacy for more information ..read more

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships. On the show you'll learn: How you can scale handwritten notes How to use handwritten notes when following up with cold traffic What a Pen Plotter is and how the technology has advanced How Simply Notes started as a side-hustle  The benefits of handwritten notes over emails or letters etc.  The industries that are more responsive to handwritten not ..read more