Hi all and welcome to episode 99 of the Marketing Freaks podcast! During this week’s episode, Jon is joined by the wonderful Anastasia Roumelioti to talk about how defining the right corporate values for your business enables you to steer your marketing efforts, sales and growth in the right direction. Every company has its own culture which is a large part of the DNA of a business and by utilising core values within a business, you’re providing your team with the tools and knowledge to carry out day-to-day activities effectively.  It’s important that these values align with the objectiv ..read more

Hi all and welcome to episode 97 of the Marketing Freaks podcast! In this week’s episode, Jon and the incredible Analytics guru Barbara Pezzi, dive into what to expect when migrating from Universal to the new GA4 platform. In the previous episode, Jon and Barbara discussed a few of the pros and cons with GA4 and the teething problems that you are likely to come across when learning the new platform.  As most will know, Universal Analytics will no longer be available from July 2023. The unfortunate likelihood is that there are still a lot of people/companies that won’t be aware of these ch ..read more

Welcome to the first part in a new mini series with our good friend and analytics genius Barbara Pezzi! Over the next three weeks we’re going to be focussing on Analytics, covering off GA4 and other great advice to help you make more sense from your data. In this first episode we catch up on GA4 and look at where the product is at now ahead of the retirement of Universal Analytics this summer. I think everyone will now be aware of the fact that Universal Analytics is retiring this summer, which means anyone wishing to continue using Google Analytics will effectively be forced to migrate over ..read more

Hi All and welcome back to the Marketing Freaks podcast! In this episode, Jon, Chris & Rosie discuss the importance of landing pages and why they are a crucial element to obtaining conversions within paid media.  It can be a common misconception that ads are the solution to all problems and by pumping money into paid media, you’re guaranteed to gain conversions. Although ads play a vital part in this process, if your final stage in the funnel (the landing page) is not up to scratch, it can equate to high bounce rates and wasted spend. So how do you know whether your landing page is th ..read more

Hi everyone and welcome to episode 94 of the Marketing Freaks podcast! In this episode, Jon and Dan go over everything you need to know and ask when you’re looking for a new digital marketing agency to work with.  When you go into a sales process as a client you can be bombarded with reasons to work with that particular agency, but it's crucial to think about a few of the following questions before you make the final decision as to whether you want to create a partnership or not. Who is going to be working on your account and will you have direct contact with those people? Not only will ..read more

Hi all and welcome back to the Marketing Freaks podcast! In this episode, Jon and Abi talk through some of the successes we’ve had in paid social and provide a realistic overview of what has worked well and why. With Paid Social being such a noisy space, it can be easy to avoid being experimental with your digital marketing in fear that you’ll get lost in the abyss and waste not only energy and time, but money. This is where having the right mindset comes into play, and it can make a huge difference.  As a business, we’ve found that testing really is key to any and every account if you wa ..read more

Welcome to episode 92 of the Marketing Freaks podcast! In this episode, we’re going to be talking through our predictions for paid social in 2023.  In such a fast moving space it can often be really tricky to know what’s coming. However, we can make a sensible start by reviewing data from the previous year, looking at what’s working well now and also review some of the bigger industry trends.  If you’re working in performance marketing and would like a view on how to get the most out of paid social this year, we really hope this one is useful for you! With iOS14 being such a huge m ..read more

Hi all and welcome back to our podcast!  In this week’s episode, Jon and Abi talk through potential ecommerce barriers - what they are, and how to avoid them.  Regardless of how spectacular the product that your marketing is, it is key to ensure that the buying process is just as brilliant.  There are so many factors you need to take into consideration - especially between the moment someone clicks on your ad through to the final purchase. However, if any one of those elements is off, it can lead to minimal conversions and wasted spend ..read more

Hi all and welcome to episode 90! In this week’s episode, Jon and Chris discuss all things paid media in B2B.  They go over the differences of running B2B campaigns compared to B2C, as well as best practices you should be utilising for getting the best results possible. When it comes to talking paid media, B2B tends to be a little bit unloved, so we wanted to give it the attention it deserves! When starting out with a new client that's wanting to run a B2B campaign, it’s important to get an understanding of not only the customer, but the buying cycle, the motivations behind buying, what t ..read more

Hi all and welcome back to our podcast! In this week’s episode, I’m joined by Dan and we’re catching up on something that should be at the forefront of your mind, yet so many forget - how agencies and clients should work together. So let’s talk about relationships. When working with your clients or an agency, it’s important to remember that you’re a partnership and it’s essential to be aligned in what you want to achieve.  This way if there are any differences, you can solve these from the get-go or make any adjustments necessary. It’s all about being 100% on the same page right from the ..read more