In this episode, I'm chatting with Matt Ranta, the Head of Practice for Digital Transformation, E-Commerce & Strategy at Nimble Gravity.  Matt shares his insights on Google's recent link spam update and offers tips on how to generate good quality backlinks for your website. Listen up as Matt explains the difference between good and bad backlinks and why it's important to focus on quality over quantity when it comes to link building. We dive into some practical strategies for building high-quality backlinks, including guest blogging, reaching out to influencers and thought leaders in y ..read more

It can be a big step handing over your social media channels to a freelancer or outside agency, it's the public face of your brand so how should we be going about it and what questions should we be asking. This week I'm talking to Greg Brooks the Chief Growth Officer at Rocket Station who specialise in finding expert virtual assistants and freelancers to help grow your business. You can find Greg on LinkedIn and Rocket Station on their website and book a call with them here. Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a ..read more

How often do you create a piece of content like a blog post, put it live and then forget about it? It happens a lot. We should really look at getting more out of our hard work. This week I'm chatting to Sarah Block who's the host of the Tiny Marketing Podcast and writer, editor, and content marketing strategist. You going to hear lots of strategy tips as we talk about repurposing your content, the practical aspects of generating lots of content from a single piece of work and then measuring the results. Find Sarah on her website, LinkedIn, Instagram and don't forget to check out the Tiny Marke ..read more

Marketing automation is something more companies are starting to take seriously and building automation into their strategies but is there more to it than never-ending email drip campaigns? So this week I'm joined by the co-host of HubSpot Hacks, Ali Schwanke who's also a speaker and advisor on marketing and sales technology. We talk automation strategies, CRMs, Zapier and much more. You can find Ali on LinkedIn and the Simple Strat website. Don't forget to check out the HubSpot Hacks YouTube channel which has had over a million views. Lots of great HubSpot advice. Can I quickly mention that N ..read more

Video marketing is hard. Coming up with ideas is hard. Creating the actual video is hard. So this week I'm chatting to Nathan Labenz, the CEO of Waymark a video creation tool that use Ai to help you create video really quickly including ideas which is usually the hardest part. Stand by for lots of video marketing help, advice and insights. You can find Nathan on Twitter and Linkedin and Waymark on their website, Facebook, Instagram and LinkedIn. Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media ..read more

There's a lot going on in the world. The war in Ukraine, the possibility of a recession, the cost of living crisis, high inflation and political shenanigans. Should brands get involved? This week I'm joined by Jane Ostler the EVP for Global Thought Leadership at data analysts Kantar. Calling on their research Jane explains what customers expect from brands, the kinds of social messaging we need to focus on and how strategy is vital. You can find Jane on Linkedin and Kantar on their website where you'll find a lot of their public research. Can I quickly mention that Not Another Marketing Podcas ..read more

So much content, so many landing pages, so many ad campaigns but do we know what's working? Are you measuring the return on your investment? This week I'm joined by ex-Googler and the founder of Rise Marketing Group Ben Lund who walks through the process of how to work out if what you're doing is working. We chat qualifying traffic, landing pages, Google ads, useful tools and a lot more so listen up. You can find Ben on the Rise Marketing Group website and also on LinkedIn. Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod ..read more

With all the drama surrounding Twitter you may have heard of Mastodon which is a decentralised social media platform much like Twitter and it's been putting on millions of users over the last few months. But what exactly is it? If you're wondering what words like decentralised and Fediverse mean and want to know if Mastodon is worth your time then listen up. This week I'm joined by Yong-Soo Chung who's the host of the First Class Founders podcast, founder of the e-commerce brand Urban EDC & the founder of GrowthJet a Climate Neutral Certified third party logistics company. We talk all thin ..read more

The copy on your website is important but how much time do you spend working on the words? Do you know what to write? Is the design more important than the copy? All these questions and more answered by author and expert copywriter Nick Poninski. We also talk a little about artificial intelligence and how good it is at writing copy. You can find Nick on his website, LinkedIn and Instagram. Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. Check out more episo ..read more

Most of us would probably like to go viral. Even if you say you don't you probably would love just one video or post to have a million views! This week I'm chatting with Tamara Thompson the Founder, & CEO of Broadcast Your Authority, a data-driven content marketing agency specializing in creating repurposable micro-content. Tamara has helped her clients go viral and shares examples of strategy that works. You can find Tamara on the Broadcast Your Authority website, Facebook and LinkedIn. Don't forget to connect. Can I quickly mention is that Not Another Marketing Podcast is totally ad free ..read more