Learn how famous artists overcame their own self-doubt to create masterpieces. Along the streets of every city and town lies an unassuming gallery, where each day local business owners craft their art from a blank canvas, much like the Old Master painters of the past. When considered in this light, there is much a local entrepreneur can learn from iconic figures like Leonardo da Vinci, Johannes Vermeer, and Vincent van Gogh. It highlights the symphony of struggles, the dance of determination, and the silent battle with the inner critic that both artists and entrepreneurs endure in their que ..read more

How well do you know the vocabulary of Digital Marketing? Test your knowledge with the quiz below! Overview This is a quiz to help reps bone up on basic digital vocabulary. Digital Marketing has a ton of terms, all of which are made to make those people in Silicon Valley sound smart. With the 10 terms you can play too! What does CPM mean? Calories Per Military Press Cost per Mile Cost Per Mille Click to see the answer. Answer: If you chose Cost per Mile, forgetting the extra L is forgivable. If you picked Military Press, you are just goofing around. Correct Answer: Cost Per Mille (With 2 ..read more

According to IBISWorld, the United States has roughly 258,000 auto mechanic shops, making auto repair a $63 billion sector.  However, how profitable are vehicle repair shops, particularly tiny auto repair shops?  Though overall sales are vital, business owners need solid margins to stay afloat. Therefore, it’s critical to understand how to run an auto repair shop cost-effectively while still providing excellent service to consumers, whether setting prices for services or minimizing expenditure on materials and personnel.  Focus on these six areas to give your mechanic shop rev ..read more

The amount of money you should spend on marketing as a real estate agent is entirely dependent on your income and available resources. Most agents recommend allocating 10% of your commission money to marketing.  However, that may not be enough if you’re beginning to start. New agents may find it challenging to come up with $1,000 or more to spend. Meanwhile, top agents with much competition would choose to spend anywhere from 15% to 20% of their earnings on marketing. Your real estate marketing budget can vary based on your locale, as marketing costs for real estate agents can differ de ..read more

There are highs and lows in any business. There are periods when things are hectic and when they are not. But, let’s face it: they’re slow. This blog article will explain how we came to this conclusion and what we did to prepare for future years. How can you know whether you’re in the middle of an auto repair slow season? When you notice that shop traffic is significantly lower than in a usual month, particularly when compared to the same month in past years. What factors can have an impact on an auto repair shop? The following are examples of possible circumstances: Summer (some say this i ..read more

With many restaurants competing for potential customers’ attention, the food and restaurant industry can be tough to navigate. However, the best restaurant marketing strategies center on your food’s quality and well-placed promotions.  Advertising for a restaurant is extremely important to help you stand out from the competition. Using print and online advertising allows you to target customers and build a local reputation for your brand. You can also use these advertising ideas as a guide to restaurant marketing. Grow your restaurant and increase your sales by implementing th ..read more

Creating a marketing plan that adds real value to your business is one of the biggest challenges for small business owners. Marketing is what brings more potential customers to your business and maintains their interest. To reach more people, you must combine offline and online marketing efforts. You can start implementing an effective marketing strategy with these ten small business marketing tips. 1. Publish SEO-Friendly Blog Content The best low-budget marketing ideas for businesses include posting relevant blog posts on your website. While you can use location-based keywords throughout yo ..read more

There’s no doubt that pizza is among the most popular foods in the restaurant industry, and many people are willing to spend a great deal of money on the food. The American pizza industry is estimated to be worth over $46.24 billion in 2020. For independent local businesses to compete with larger chains, they need to have fresh ideas outside of their usual guide to restaurant marketing. Your pizzeria can compete effectively in the pizza sector using these marketing strategies. Volunteer With Local Nonprofits Supporting a local non-profit that shares your values as a pizzeria is beneficial for ..read more

Marketing is often the most important factor in determining a real estate agent’s career success. Investing in a long-term marketing strategy is essential to increasing your reach and ultimately closing more sales.  Your go-to-market strategy must include knowing your market and customer and defining your unique value proposition to develop your goals and sales strategy. Any real estate agent working with a large firm or on their own would also benefit from a real estate marketing agency. Although you can work with a general digital marketing agency, some of the best real ..read more

As a restaurant owner, you have a lot to handle, including marketing your restaurant. It’s not always easy to find new ideas to update your guide to restaurant marketing, but this is a crucial step that can help your business thrive. To enhance your restaurant marketing plan, implement these three essential ideas. 1. Make Local SEO a Priority Local SEO is an essential part of your creative restaurant marketing ideas. If you appear at the top in the search rankings for your area, people will click on you first and are more likely to consider your business. To improve your SEO rankin ..read more