This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews. The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on crafting effective messages, timing communications, and utilising automation to enhance customer engagement w ..read more

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCampaign, who shares in-depth knowledge on leveraging CRM tools. The discussion covers practical applic ..read more

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google. The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle from ActiveCampaign, who, alongside Pilates Can Sales & Marketing Manager Tara Smith, shares insights on marketing automation tools that can support Pilates studios in e ..read more

Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses. The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boards for tracking customer relationships, and actions at different stages. Casey shares insights on leveraging CRM for sales, nurturing, and upselling, as well as for saving at-risk clients and identif ..read more

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign. As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring revenue, Casey sheds light on the transformative power of CRM for businesses of all sizes. David and ..read more

In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can. They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page. David and Tara also discuss current SEO landscape changes, and how it affects their ongoing SEO strategy. The conversation wraps with a hint about the next episode of The Pilates Business ..read more

In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can. They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO. David and Tara also touch on the challenges of keeping up with the changes in SEO and hint at using a new Australian-based specialist SEO company, which they plan to reveal and interview in future ..read more

In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services. They share strategies for survival, including price adjustments and studio restructuring, while maintaining client and staff engagement. The duo addresses the impact of the rise in reformer Pilates places, causing market confusion. Tune in for valua ..read more

The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023. Our host, David Gunther, shares the experiences of himself and his wife (last week’s guest, Claire Gunther) managing finances during tough economic times, particularly how they navigated through the last year of increasing interest rates. This influenced their bottom line and also affected their clients' spending habits. David also acknowledges their instructors for their consistent deliver ..read more

In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services. They share strategies for survival, including price adjustments and studio restructuring, while maintaining client and staff engagement. The duo addresses the impact of the rise in reformer Pilates places, causing market confusion. Tune in for valua ..read more