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The post Demand Generation vs. Lead Generation: understanding the differences and how they work together appeared first on Marketing Guys ..read more

Try the HubSpot pricing calculator now! HubSpot has changed its pricing structure as of March 5, 2024. With it, they want the pricing to better reflect the benefits the users is experiencing. The main change is the move to a seat-based setup, which means there will be payments per user/seat. This adjustment is the outcome of a process initiated in 2021, and accelerated by the growth of the platform, increasing competition and primary position of the Smart CRM. Previously, the old pricing model was unaffordable for some smaller companies. With the new pricing strategy based on the number of ..read more

In the world of B2B sales, mastering the art of effective sales sequences is crucial for success. From prospecting to closing deals, navigating the sales cycle can be a challenging task. In this blog post, we will delve into the common pitfalls in sales cadences and provide you with a roadmap to excellence in your approach. By following these key strategies, you can elevate your sales game and convert leads with precision and finesse. The Common Pitfalls in Sales Cadences The Foundation of Error-Free Communication Identifying and Understanding Your Target Group Shifting the Focus to Your Pr ..read more

In today’s digitized business world, optimizing your marketing strategy is a must, especially for B2B enterprises. Effective use of marketing tools like HubSpot’s Marketing Hub can greatly enhance your outreach and customer engagement. However, just using these tools is not enough; optimizing them to best fit your unique business requirements can yield superior results. This blog highlights four major aspects of HubSpot optimization – Data Health, CRM Integration, Accurate Reporting, and Proper Implementation. Here, we explain how improving these areas with the help of certified HubSpot partne ..read more

Marketing Guys announces the launch of two new innovative labels: Combinexus and RevOps-Solutions Amersfoort, Netherlands, January 8, 2024 – Marketing Guys, the digital B2B marketing experts known for their strategic, result-oriented approach, are proud to announce today the launch of two innovative labels – Combinexus and RevOps-Solutions. Designed to provide advanced, personalized technology solutions for sales and marketing departments, these new brands will change the way businesses operate. Combinexus, the first new label, addresses a growing trend in marketing – the need for seamless int ..read more

Marketing Guys announces the launch of two new innovative labels: Combinexus and RevOps-Solutions Amersfoort, Netherlands, January 8, 2024 – Marketing Guys, the digital B2B marketing experts known for their strategic, result-oriented approach, are proud to announce today the launch of two innovative labels – Combinexus and RevOps-Solutions. Designed to provide advanced, personalized technology solutions for sales and marketing departments, these new brands will change the way businesses operate. Combinexus, the first new label, addresses a growing trend in marketing – the need for seamless int ..read more

How purpose drives results in sales and marketing Being in sales or playing your A-game as a marketeer comes along with a great, but often challenging job. In these times, having a meaningful job is important to stay motivated. But have you ever wondered how meaningful your job is? And what are the main factors that contribute to the feeling of lacking meaning in your job as a salesperson or marketeer?  Why is it important to create sales and marketing jobs that are meaningful and give the feeling of significance?   Meaningful commerce is more than just making a profit; it’s about cr ..read more

In the world of online marketing, the pursuit of Meaningful Commerce is a growing trend. It’s no longer just about revenue and profit. At Marketing Guys, colleagues play a crucial role in upholding the principles of Meaningful Commerce. In this blog post, we want to demonstrate how we embrace and challenge Meaningful Commerce. To adhere to Meaningful Commerce, it is essential to first define it. What does it mean for the organization and its employees? Meaningful Commerce, for Marketing Guys, is conducting business in a way that works well and feels even better. Commercial departments of organ ..read more

Marketing automation has revolutionized the way businesses approach their marketing strategies. And with Act-On Software’s latest updates and enhancements, the game just got even better. Act-On Software, a leading provider of marketing automation solutions, has introduced new functionalities that will take your marketing game to the next level. From improved standard and advanced analytics, webhook functionality, and predictive lead scoring, to customizable alert routing, Act-On Software has packed a punch with these new features to help you achieve marketing success like never before. Let’s t ..read more