Employer Branding T.I.P S07Ep.08 | How can you use “message machines” to become an employer of choice, with Oliver Aust, Founder & CEO of @Eo Ipso Communications
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview Because every beginning has an end, and every end is a new beginning, today’s episode of #EmployerBranding: The Inside Podcast is bittersweet, but hopefully, memorable to all of our listeners! After 7 amazing seasons filled with valuable lessons and insights, ep. 8 marks the last episode of Employer Branding: The Inside Podcast! To end things on a high note, we had the pleasure of speaking with Communications expert and best-selling author, Oliver Aust, talk about #branding, employer appeal, the complexities of #employerbranding, and the importance of building communications skills ar ..read more
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Employer Branding T.I.P S07Ep.07 | “How organizations can leverage branded merchandise to influence employer branding”, Niels Vandecasteele, Founder & CEO at Sunday
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview We’re back with episode 7 of #Employer Branding: The Inside Podcast! In today’s episode, Niels Vandecasteele, Founder & CEO at Sunday, talks about the connection between brand marketing, branded merchandise and #employerbranding. During the podcast, Niels also spoke about improving onboarding & employee experience with good-quality clothing, pointing out the importance of caring for your people and creating meaningful work relationships. What you’ll learn by listening How good-quality merchandise influences employer branding How branded clothing creates a sense of community i ..read more
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Employer Branding T.I.P S07Ep.06 | “Employer branding in the context of learning and development”, with Aki Friedrich, Director of Learning Experience @Superside
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview We’re back with episode 6 of #Employer Branding: The Inside Podcast! In today’s episode, Aki Friedrich, Director of Learning Experience at Superside, shares valuable #insights on implementing L&D strategies that contribute to business success. Also, we talked about the #purpose of learning and development, and how it can integrate or influence employer branding. What you’ll learn by listening What is learning and development in an organization How growth happens when L&D initiatives are put into practice Understanding the purpose of L&D for an organization How L&D is ..read more
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Employer Branding T.I.P S07Ep.05 | “Insights on how leaders can create DEI frameworks that walk the talk”, with Oana Iordachescu, Head of Talent Acquisition @ Wayfair
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview Episode 5 of #Employer Branding: The Inside Podcast is #LiveNow! In this episode, we talked with Oana Iordachescu, Head of Talent Acquisition at Wayfair, about creating #DEI frameworks that walk the talk. We also spoke about recruitment bias, inclusive entrepreneurship, and ways of integrating diversity and inclusion into the employer branding aspect of a business. What you’ll learn by listening How to bridge the knowledge gap in diversity & inclusion Overcoming challenges & acknowledging opportunities when building D&I initiatives Infusing D&I into your organiza ..read more
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Employer Branding T.I.P S07Ep.04 | “For employer branding efforts to pay off, build a strong foundation”, with Flavia Ballabene, Global Employer Branding & Social Media at Allianz
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview Episode 4 of #Employer Branding: The Inside Podcast is #LiveNow! This time around, we spoke with Flavia Ballabene, Global Employer Branding & Social Media at Allianz, about the importance of having a #strategy in mind when building your #employerbrand. Also, we talked about creating a strong cultural foundation, creating & keeping a sense of #connection, adding social media marketing into the mix, and a lot more. What you’ll learn by listening Strategies worth having in mind when building your employer brand Tips for building a foundation for employer branding efforts to pay ..read more
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Employer Branding T.I.P S07Ep.03 | “How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand”, with Reiner Kriegler, Founder and CEO @DEBA - Deutsche Employer Branding Akademie
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview Episode 3 of #Employer Branding: The Inside Podcast is live, everyone! This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand. What you’ll learn by listening How the fusion of HR and brand strategy led ..read more
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Employer Branding T.I.P S07Ep.02 | “Connecting product branding with employer branding to build an inspired culture”, with Antonia Sutter, Co-Founder and Managing Director @Carry-On Publishing GmbH
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview In the 2nd episode of the new series, we met with Antonia Sutter, Co-Founder and Managing Director, at Carry-On Publishing to talk about how #employerbranding is done in creative industries. We also talked about #creativity, building an inspiring #culture, product branding, the importance of making mistakes, and learning from them, and a lot more. What you’ll learn by listening Insights on building an inspiring company culture Making mistakes & learning from them: the key to a healthy workplace How product branding & employer branding blend together How people become b ..read more
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Employer Branding T.I.P S07Ep.01 | “ How to keep your reputation as an employer of choice in times of change”, Tina Holmes, Director People & Culture and Operations, @Amorelie
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview Season 7 of #EmployerBranding: The Inside Podcast starts today! In the 1st episode of the new series, we met with Tina Holmes, Director of People & Culture and Operations at Amorelie. We had an interesting conversation about keeping your reputation as an employer of choice in times of change. Throughout the interview, we covered several interesting aspects related to impacting change in diversity & inclusion, employee well-being, workplace balance, and a lot more. And because this season is all about how employer branding is done in Germany, it gives us the opportunity to conn ..read more
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Employer Branding T.I.P S06Ep.9 | “Turning your EVP ‘outside-in’ to build a strong employer brand”, Anna Bertoldini, Global Head of Employer Branding at NielsenIQ
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview In the 9th episode of #EmployerBranding: The Inside Podcast (season 6), we had the opportunity to speak with Anna Bertoldini, Global Head of Employer Branding at NielsenIQ. We talked about strengthening your #employerbrand by turning your EVP ‘outside-in’, but also about #flexibility, #adaptability, what makes a great brand story, and a lot more. What you’ll learn by listening How to strengthen your employer brand by turning your EVP “outside in” What makes a good brand story & how it can be localized across different cultures Why adaptability & flexibility are critical ..read more
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Employer Branding T.I.P S06Ep.8 | “The power of cultural alignment & its connection to employer branding”, with Mertcan Uzun, Head of Culture & Community @Blinkist
Employer Branding | The Inside Podcast
by Georgiana Ghiciuc
1y ago
Overview We’re back, after a well-deserved holiday break, with episode 8 of #EmployerBranding: The Inside Podcast (season 6). This time around, Mertcan Uzun, Head of Culture & Community at Blinkist joined us for an interesting discussion on the power of cultural alignment and why it is crucial to protect the people in your organization. We also talked about honesty, fostering a healthy organizational culture, and more. What you’ll learn by listening Insights on creating an engaged employee base Fostering a healthy company culture Initiatives that strengthen your internal employer bra ..read more
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