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Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?

Taylor & Francis Online » Journal of Global Fashion Marketing

by Sophia BoyerZiyou JiangJewon LyuDepartment of Textiles, Merchandising, and Interiors, College of Family and Consumer Science, University of Georgia, Athens, USA

1M ago

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Fashion brands in the metaverse: Achievements from a marketing perspective

Taylor & Francis Online » Journal of Global Fashion Marketing

by Patricia SanMiguelTeresa SádabaNarmin Sayeeda ISEM Fashion Business School, University of Navarra, Madrid, Spainb Faculty of Communication, Culture and Society, USI Università della Svizzera Italiana, Lugano, Switzerland

1M ago

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Fashion and the metaverse: Implications for consumers and firms

Taylor & Francis Online » Journal of Global Fashion Marketing

by Raffaele DonvitoDiletta AcutiSanga Songa Department of Economics and Management, University of Florence, Florence, Italyb Department of Marketing, Business and Society, University of Bath, Bath, UKc School of Business & Economics, Indiana University East, Richmond, IN, USA

4M ago

Volume 15, Issue 1, January 2024 ..read more

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Metaverse and the fashion industry: A systematic literature review

Taylor & Francis Online » Journal of Global Fashion Marketing

by Giorgia ProfumoGinevra TestaMilena ViassoneKamel Ben Youssefa Department of Economics and Business Studies, University of Genoa, Genoa, Italyb Italian Centre of Excellence on Logistics, Transport and Infrastructures (CIELI), University of Genoa, Genoa, Italyc Department of Management, University of Turin, Torino, Italyd Department of Management, University Paris Nanterre, Nanterre, France

5M ago

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Innovative value propositions in the fashion metaverse

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by Stefano Paolo RussoCristina MeleTiziana Russo SpenaDepartment of Economics, Management, Institutions University of Naples Federico II, Naples, Italy

5M ago

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Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

Taylor & Francis Online » Journal of Global Fashion Marketing

by Maria KniazevaGaetano AielloCostanza DasmiValentina MazzoliOlga NechaevaFaheem Uddin Syeda Knauss School of Business, University of San Diego, San Diego, CA, USAb Department of Economics and Management, University of Florence, Florence, Italyc Department of Economics and Management, University of Pisa, Pisa, Italyd Department of Management, University of Verona, Verona, Italy

5M ago

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Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review

Taylor & Francis Online » Journal of Global Fashion Marketing

by Riccardo TestaGiuseppina RizzoGiorgio SchifaniJózsef TóthGiuseppina Migliorea Department of Agricultural, Food and Forest Sciences, University of Palermo, Palermo, Italyb Department of Agricultural Economics and Rural Development, Corvinus University of Budapest, Budapest, Hungary

5M ago

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Egoistic and altruistic claims in organic cotton apparel advertising

Taylor & Francis Online » Journal of Global Fashion Marketing

by Tae-Im HanHaesun Park-Poapsa Fashion Merchandising & Design, Department of Family and Consumer Sciences, California State University Long Beach, Long Beach, CA, USAb Retail and Fashion Merchandising, Department of Recreation, Sport Pedagogy, and Consumer Sciences, Athens, OH, USA

5M ago

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Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Taylor & Francis Online » Journal of Global Fashion Marketing

by Bayu Aji AritejoWidya ParamitaSahid Susilo NugrohoFaculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia

5M ago

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The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda

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by Hazel Hoi Yau ChanClaudia HenningerRosy BoardmanMarta Blazquez CanoDepartment of Materials, University of Manchester, Manchester, UK

5M ago

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