Fashion and the metaverse: Implications for consumers and firms
Taylor & Francis Online » Journal of Global Fashion Marketing
by Raffaele DonvitoDiletta AcutiSanga Songa Department of Economics and Management, University of Florence, Florence, Italyb Department of Marketing, Business and Society, University of Bath, Bath, UKc School of Business & Economics, Indiana University East, Richmond, IN, USA
1M ago
Volume 15, Issue 1, January 2024 ..read more
Visit website
Metaverse and the fashion industry: A systematic literature review
Taylor & Francis Online » Journal of Global Fashion Marketing
by Giorgia ProfumoGinevra TestaMilena ViassoneKamel Ben Youssefa Department of Economics and Business Studies, University of Genoa, Genoa, Italyb Italian Centre of Excellence on Logistics, Transport and Infrastructures (CIELI), University of Genoa, Genoa, Italyc Department of Management, University of Turin, Torino, Italyd Department of Management, University Paris Nanterre, Nanterre, France
2M ago
..read more
Visit website
Innovative value propositions in the fashion metaverse
Taylor & Francis Online » Journal of Global Fashion Marketing
by Stefano Paolo RussoCristina MeleTiziana Russo SpenaDepartment of Economics, Management, Institutions University of Naples Federico II, Naples, Italy
2M ago
..read more
Visit website
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
Taylor & Francis Online » Journal of Global Fashion Marketing
by Maria KniazevaGaetano AielloCostanza DasmiValentina MazzoliOlga NechaevaFaheem Uddin Syeda Knauss School of Business, University of San Diego, San Diego, CA, USAb Department of Economics and Management, University of Florence, Florence, Italyc Department of Economics and Management, University of Pisa, Pisa, Italyd Department of Management, University of Verona, Verona, Italy
2M ago
..read more
Visit website
Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review
Taylor & Francis Online » Journal of Global Fashion Marketing
by Riccardo TestaGiuseppina RizzoGiorgio SchifaniJózsef TóthGiuseppina Migliorea Department of Agricultural, Food and Forest Sciences, University of Palermo, Palermo, Italyb Department of Agricultural Economics and Rural Development, Corvinus University of Budapest, Budapest, Hungary
2M ago
..read more
Visit website
Egoistic and altruistic claims in organic cotton apparel advertising
Taylor & Francis Online » Journal of Global Fashion Marketing
by Tae-Im HanHaesun Park-Poapsa Fashion Merchandising & Design, Department of Family and Consumer Sciences, California State University Long Beach, Long Beach, CA, USAb Retail and Fashion Merchandising, Department of Recreation, Sport Pedagogy, and Consumer Sciences, Athens, OH, USA
2M ago
..read more
Visit website
Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
Taylor & Francis Online » Journal of Global Fashion Marketing
by Bayu Aji AritejoWidya ParamitaSahid Susilo NugrohoFaculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia
2M ago
..read more
Visit website
The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda
Taylor & Francis Online » Journal of Global Fashion Marketing
by Hazel Hoi Yau ChanClaudia HenningerRosy BoardmanMarta Blazquez CanoDepartment of Materials, University of Manchester, Manchester, UK
2M ago
..read more
Visit website
Correction
Taylor & Francis Online » Journal of Global Fashion Marketing
by
2M ago
..read more
Visit website
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
Taylor & Francis Online » Journal of Global Fashion Marketing
by Gabriele MurtasGiuseppe PedelientoFederico MangiòDepartment of Management, University of Bergamo, Bergamo, Italy
2M ago
..read more
Visit website

Follow Taylor & Francis Online » Journal of Global Fashion Marketing on FeedSpot

Continue with Google
Continue with Apple
OR