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The Metaverse and its potential for digital sustainability in fashion

Taylor & Francis Online » Journal of Global Fashion Marketing

by Marta Blazquez School of Natural Sciences, Department of Materials, The University of Manchester, Manchester, UK

1M ago

Volume 15, Issue 3, June 2024, Page 303-319 ..read more

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Do luxury brands have to trade off for sustainability?

Taylor & Francis Online » Journal of Global Fashion Marketing

by Tien Minh Dinh Que Chi Le Hoang Hai Dang Vu Hoang Thi Khanh Linh Lao Thi Huyen Trang Pham School of International Business – Marketing, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam

2M ago

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Faithful and luxurious: Mediating halal with luxury through self-congruity

Taylor & Francis Online » Journal of Global Fashion Marketing

by Zahirah Zainol Nurhafihz Noor Ashley Tong a Curtin University Singapore, Business School, Singapore, Singaporeb James Cook University Singapore, Business School, Singapore, Singapore

2M ago

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Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods

Taylor & Francis Online » Journal of Global Fashion Marketing

by Jihyun Kim-VickEunjoo Choa The Rogers and Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USAb Apparel Merchandising and Product Development, School of Human Environmental Sciences, Dale Bumpers College of Agricultural, Food and Life Sciences, University of Arkansas, Fayetteville, AR, USA

2M ago

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Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?

Taylor & Francis Online » Journal of Global Fashion Marketing

by Sophia BoyerZiyou JiangJewon LyuDepartment of Textiles, Merchandising, and Interiors, College of Family and Consumer Science, University of Georgia, Athens, USA

3M ago

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Fashion brands in the metaverse: Achievements from a marketing perspective

Taylor & Francis Online » Journal of Global Fashion Marketing

by Patricia SanMiguelTeresa SádabaNarmin Sayeeda ISEM Fashion Business School, University of Navarra, Madrid, Spainb Faculty of Communication, Culture and Society, USI Università della Svizzera Italiana, Lugano, Switzerland

3M ago

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Fashion and the metaverse: Implications for consumers and firms

Taylor & Francis Online » Journal of Global Fashion Marketing

by Raffaele DonvitoDiletta AcutiSanga Songa Department of Economics and Management, University of Florence, Florence, Italyb Department of Marketing, Business and Society, University of Bath, Bath, UKc School of Business & Economics, Indiana University East, Richmond, IN, USA

6M ago

Volume 15, Issue 1, January 2024 ..read more

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Metaverse and the fashion industry: A systematic literature review

Taylor & Francis Online » Journal of Global Fashion Marketing

by Giorgia ProfumoGinevra TestaMilena ViassoneKamel Ben Youssefa Department of Economics and Business Studies, University of Genoa, Genoa, Italyb Italian Centre of Excellence on Logistics, Transport and Infrastructures (CIELI), University of Genoa, Genoa, Italyc Department of Management, University of Turin, Torino, Italyd Department of Management, University Paris Nanterre, Nanterre, France

8M ago

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Innovative value propositions in the fashion metaverse

Taylor & Francis Online » Journal of Global Fashion Marketing

by Stefano Paolo RussoCristina MeleTiziana Russo SpenaDepartment of Economics, Management, Institutions University of Naples Federico II, Naples, Italy

8M ago

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Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

Taylor & Francis Online » Journal of Global Fashion Marketing

by Maria KniazevaGaetano AielloCostanza DasmiValentina MazzoliOlga NechaevaFaheem Uddin Syeda Knauss School of Business, University of San Diego, San Diego, CA, USAb Department of Economics and Management, University of Florence, Florence, Italyc Department of Economics and Management, University of Pisa, Pisa, Italyd Department of Management, University of Verona, Verona, Italy

8M ago

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