Running a successful marketing campaign is just the beginning of the journey. To truly capitalize on your efforts and maximize your ROI, it’s crucial to effectively nurture the leads generated by your campaign. In this blog post, we’ll explore the importance of lead nurturing to maintain engagement, and drive conversions, long after your campaign has ended. What is Lead Nurturing? Lead nurturing is the process of building relationships with potential customers at every stage of the sales funnel, and throughout the buyer’s journey. It involves providing valuable content, addressing their needs ..read more

Organizing an event is an exciting opportunity to engage with your audience and further your business objectives. However, ensuring a strong turnout requires effective strategies for inviting guests. In this blog post, we’ll explore how businesses can maximize event attendance by using the right data, and with outbound call campaigns (teleboosting.) Using Data to Identify Target Audience The first step in inviting guests to your event is identifying your target audience. By analyzing your data, you can gain insights into your existing customer base and identify potential attendees who are lik ..read more

A robust sales pipeline is essential for continuous business growth, but building and maintaining one requires strategic effort and resources. In this blog post, we’ll explore strategies for sustaining a healthy pipeline, with an emphasis on how to create a steady influx of high-quality leads. Before diving into strategies for growth, it’s crucial to understand the concept of a sales pipeline. A sales pipeline represents the stages that a prospect goes through, from initial contact to becoming a customer. It’s a visual representation of the sales process, and helps track the progress of leads ..read more

In today’s competitive business landscape, data is more than just a buzzword—it’s a crucial asset that can fuel growth and drive success. However, many businesses struggle with finding the right data to support their growth initiatives. In this blog post, we’ll explore the challenges of sourcing data for business growth, the solutions VSM offers through its data building and validation services, and the benefits of leveraging these services for your business. The Challenge: Finding the Right Data As businesses seek to expand their reach and customer base, they often face the challenge of find ..read more

Navigating Growth and Expansion As we step into a new year, it’s essential for businesses to not only reflect on their achievements but also to chart a course for future growth and expansion. The year 2024 holds immense promise, but it also presents unique challenges that require a robust sales funnel strategy. In this blog post, we’ll delve into the key components of a successful sales funnel strategy for 2024, exploring how businesses can navigate growth and expansion while maximizing their opportunities. Vision and Roadmap The first step in crafting a successful sales funnel strategy for 2 ..read more

Most businesses today are faced with a burning question: how can they boost their brand recognition and increase the likelihood of conversion? If you’re struggling to find an answer, then you’re in the right place. These techniques can give your business the competitive edge it needs to succeed in today’s marketplace. Brand Strategy In the modern day, branding is essential for business success. Consider the brands Apple, Coca-Cola, and McDonald’s. These businesses are all household names with huge recognition in their sector. Their brands are one of the most valuable assets they have—it sets t ..read more

Content is the key to attracting new visitors to your website, and keeping them there. Writing engaging blog articles is a great way to reach your target audience and keep them coming back. Your website should be an integral part of your business’s marketing strategy. Check out these tips for creating engaging content below. 1.   Maintain a Consistent Content Strategy The average reader spends only 96 seconds reading a blog, which means if your content isn’t grabbing their attention, they’ll move on to someone else! Posting to your site consistently helps ensure your readers are comi ..read more

Since engaging potential leads over the phone has so many benefits, telemarketing will never lose its place in B2B lead generation campaigns. It may seem like it’s all just cold calling from a numbered list, but it’s much more than that. Talented telemarketers engage in nurturing leads, conduct pre-qualifications, and even chase opportunities to drive the closing of a high-revenue sale. There is still no shortage of businesses that are setting up call centers or outsourcing their telemarketing efforts to highly experienced teams like Vision Strategie Marketing. Still not yet convinced? We’ll d ..read more

Vision Strategy Marketing awarded the prestigious Succession and Business Transfer Excellence Award from the South Shore Chamber of Commerce and Industry (CCIRS) On May 25 2021, during the Dominique Rollin gala of the South Shore Chamber of Commerce and Industry (CCIRS), the business-to-business marketing and tele-prospecting company Vision Stratégie Marketing was awarded the prestigious 2021 Succession and Business Transfer Excellence Award. In collaboration with several business partners, the event aims to celebrate and promote the success of Quebec businesses that have succeeded in their s ..read more

Chances are, if you are in business, you understand the importance of marketing your products and services, both to reach new customers and to keep your existing ones informed. Many things have changed in advertising over the last few decades, and many people do not realize the benefits of digital advertising over traditional advertising. Here are five good reasons to make the switch for good.  Targeted Ads Unlike traditional ads, digital marketing gives you the ability to reach specific audiences. For example, you can target products and services to couples with children or early adopter ..read more