It’s 2022, and customers are more demanding than ever. Today’s prospective customers expect their vendors and sales representatives to be educated on their needs and available when needed. They expect to have exceptional customer experiences.   B2B industry experts have long known that delivering exceptional customer experiences is essential for successful sales. However, today’s customer responds best to experiences that are personalized, educational, and transparent. Incorporating these features into a company’s lead-generation strategies is more critical now than ever before. Use Lead ..read more

Too many B2B sales teams view cold calling as antiquated, ineffective and problematic. This notion is untrue and likely stems from sales professionals who lack the necessary resources and expertise to execute a successful cold-calling campaign.    When a cold-calling strategy is appropriately formulated and rolled out by professional outbound marketers, it is a highly effective method for generating qualified B2B leads. Here are six ways cold-calling strategies can help a B2B company generate qualified leads.  Demonstrate Your Business as an Industry Resource Businesses that sho ..read more

Reliable and cost-effective lead generation is a constant concern for B2B-based sales teams and entrepreneurs. In early 2021, HubSpot reported that over 61% of professional marketers cited traffic and lead generation as their number one challenge. In addition, BrightTalk reported that lead generation efforts typically eat up more than half of a marketing team’s budget.    These reports clearly show the frustration that sales teams undoubtedly face when determining how best to allocate their marketing resources. Sometimes, looking outside an organization’s walls can provide a highly b ..read more

New business is at the heart of every success-driven company. Steady client retention may be what keeps a business’s lights on and upholds the status quo – especially in the B2B industry; however, it doesn’t allow a company to scale up in size and revenue. For that, new business opportunities, potentially from lead generation services, are required.   While not every company is able or willing to enlist lead generating services, those that do often find more sales and increased revenue as a result. Is your brand ready to explore the benefits of professional lead generation services?  ..read more

Lead generation is decidedly more complex and nuanced in the business-to-business (B2B) realm than in the direct-to-consumer industry. Strategies that focus on human interaction, personalized communications, and targeted value propositions have become essential for businesses to nurture and secure qualified leads.    Therefore, marketing tools for the B2B sales niche must provide more than just a means to get content in front of the eyes of potential prospects. They must also:   increase a sales team’s ability to connect with potential customers allow for honest feedback and us ..read more

At Lead Generators International, our business is founded upon the principle that Lead Generation is not a mere “add on service”, instead, it’s the entire focus of our company. We are proud to offer this one service and because we only offer one service, we put our entirety into the work we give our clients. We offer our services to a multitude of clients across the globe and understand the importance of our work on the local, regional, and global economy. After being recognized by Clutch for our position among the best Top Outbound Call Centers, we are proud to see that our dedication to our ..read more

Do you ever get that vague and uneasy feeling that the marketing and sales material you send to your prospects gets ignored or worse tossed into the trash can? In today’s high-tech e-world, an old-fashioned approach to marketing- such as direct mail-  is not necessarily a bad strategy. Call it ‘retro-marketing.’ But if you use the same old techniques to direct mail there is a better than even chance that your efforts are being canned.  Know why? It’s blah. Your approach is ho-hum.  It’s like everyone else. It doesn’t stand out. It’s NOT memorable. The trick is to put a little ..read more

Ever wonder why some tele-sales reps (any type of sales rep, for that matter) are more successful than others? Scratch the surface and you’ll find that they all seem to apply these three simple secrets: They find a system They implement it immediately They stick to it You CAN be as successful as you want by following these three secrets. I can’t take credit for them. I got them from Bob Burg years ago in an amazing little pamphlet he sent me called, “The Success Formula.”  They’re simple but powerful principles that literally can change your life. Secret #1: Find a system Look, it’s t ..read more

People – buyers, prospects, customers- remember brands. Brands create trust because they are perceived as reliable and valuable. A good brand makes for good sales. So why don’t you become the most trusted brand of telesales rep in your industry? Here are 7 ways to do just that: 1. Become a Business Resource To be a strong brand, it is not enough to simply be a source of information (source of brochures, promotional literature, products, prices, offers, services etc.), you’ve got to be a “resource.” A resource is someone who supplies prospects and clients with ‘extras’ that go beyond pitching ..read more

Here’s a nifty little way to position your presentation and your close: tell your client that you’re going to pitch them before you pitch them. Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they are prepared for it. When they can ‘see’ the pitch coming they are more tuned in and listen more closely. As such, your client tends to better understand and evaluate your offer which in turn, reduces sales resistance in the fo ..read more