This post was originally published on April 25,2022, and updated on April 20, 2024. Customers. Hot, cold, and warm leads. Personas. ICPs. Prospects at the top, middle, or bottom of the funnel. Influencers. Decision-makers. The number of people and personalities today’s sales and marketing teams have to keep track of seems to increase daily… Source ..read more

Ecosystem-led growth is everywhere. I can’t count the number of times the term has shown up in my email inbox lately — both from experts touting it as the latest innovation and clients who’ve read about it asking me if it’s right for them. Based on the headlines alone, you’d think it was the latest strategy to revolutionize the product marketing world. But is it really?Digging into some of the… Source ..read more

This post was originally published on March 3, 2022, and updated on March 26, 2024. Sales enablement is a collaborative strategy designed to increase predictable sales results. Put another way: it’s the secret sauce that will help your sales team keep closing on leads — a must-have when times are tough and budgets are tight. Source ..read more

FOR IMMEDIATE RELEASE VANCOUVER, CANADA, MARCH 26, 2024 — Total Product Marketing is proud to announce the launch of its latest innovation: the Ultimate Lead-Gen Kit. Designed to super-charge lead-generation strategies for sales teams everywhere, this comprehensive toolkit includes step-by-step… Source ..read more

This post was originally published on January 18,2022, and updated on March 11, 2024. Last summer, a team I had started working with during the Panini decided to have our first in-person social gathering after more than three years of communicating on Zoom. I knew all my colleagues pretty well — as well as you can know people you only ever… Source ..read more

The dream of handing off jobs we don’t like to AI is often oversold. No one can dispute that the quality — and capacity — of artificial intelligence tools are ramping up at an insane speed. But sadly, most still aren’t at a point where we can just let them take over unwanted tasks. Yup, lead generation is still on you. But that doesn’t mean there aren’t ways you can generate leads with AI. Source ..read more

Email is still one of the most valuable lead-generation tools available to marketers. Surprised? I don’t blame you. Email plays a major role in how I earn a living, and every time I delete a ton of messages without reading them, I question that fact.But the data doesn’t lie. 78% of marketers say it’s their top… Source ..read more

It’s the age of TikTok. Audiences want to hear your message in the form of 15-second video snippets. Email marketing is something your dad used to use. And email marketing for lead generation — that’s gone the way of fax communication and landlines, no?No.“If it ain’t broke, don’t fix it.” My grandfather used to say that when faced with technological advances. But the adage still applies to email… Source ..read more

2024 is shaping up to be a rough year. Marketers all over are cutting back on pet projects, putting rebrands on hold, and focusing on their core mission: generating quality leads and driving revenue for the brand. But what does that look like in a time when AI is infiltrating all aspects of search and marketing, and social media has all but murdered the idea of blogging? Source ..read more

This post was originally published on December 15, 2022, and updated on January 1, 2024. B2B lead generation can be a rough gig. You’re continually bombarded with marketing tools and strategies — a trend only escalating as new AI marketing tools emerge. Every platform is working hard to convince you it’s the one you need to optimize the… Source ..read more