B2B Marketing Paid Search Tips Many brands get marketing resources to jump into marketing in paid search with Google Ads and start spending money with an understanding of what they want to promote and who they want to promote it to. It takes a little more planning to get a campaign in-market, especially if you... The post B2B Marketing Paid Search Tips appeared first on Snapdragon Marketing Service ..read more

Did you know the best way to increase your organic search ranking is with Google Search Console? Organic search is a valuable tool in the marketing mix and paid search is getting more challenging. Putting time into strengthening your ranking could be your best investment yet. Three Reasons to Focus on Organic Search: It’s free.... The post How to Increase Your Organic Search with Google Search Console appeared first on Snapdragon Marketing Service ..read more

Social Media Platforms Tips In order to achieve results in growing your social media presence, it is better to pick one to focus on as a primary channel. The remaining channels can be less of a priority and can feature slightly different types of content. It’s important to take the time to consider what platform... The post Choose the Best Social Media Platform to Grow Social Media Presence appeared first on Snapdragon Marketing Service ..read more

Tips to Grow your Social Media Marketing and Improve Results There’s no doubt that social media marketing is an important part of your digital strategy, particularly in 2021. The challenge is balancing your time and efforts while ensuring you are seeing engagement and growth.   Paid social can be highly targeted, will help grow your audience... The post Get Results With These Social Media Marketing Basics appeared first on Snapdragon Marketing Service ..read more

Branding and creating consistent designs across channels can be challenging.  If you aren’t using Canva, you can elevate your brand with good design, creating compelling graphic artwork to engage with your online audience. A picture is worth a thousand words. Canva is a great tool for creating graphic designs for video content, social media channel and... The post How to Use Canva to Create Social Media Graphics & Video appeared first on Snapdragon Marketing Service ..read more

12 Tips for Creating your Event’s Social Media Marketing Plan So you have invested in an event, and we all know events are a big investment for brands. You need a plan to ensure you achieve some return on your investment. Keeping your eyes on the prize of generating leads onsite makes sense. Don’t underestimate... The post Social Media Event Marketing Tips appeared first on Snapdragon Marketing Service ..read more

A Digital Marketing Audit is… An analysis of your online marketing platforms, data, and technical set up. The audit should span across channels including social, SEO, organic search results and ranking, paid advertising, email and competitive search. This helps provide a benchmark from which to measure your online growth and ensure results from your digital... The post What’s is a Digital Marketing Audit? appeared first on Snapdragon Marketing Service ..read more

Do not step out of line. GDPR Compliance in Canada. This article applies not only to Marketing, but IT, Operations, Sales, even HR need to understand Data Privacy Compliance to mitigate risk. I am no privacy expert, however, as a Director of Global Campaigns, I have consulted with corporate legal counsel on compliance around GDPR... The post GDPR Compliance in Canada: Data Privacy Basics appeared first on Snapdragon Marketing Service ..read more

Customer experience is a hot topic and brands are competing to retain their customers, avoiding negative experiences across their customer-facing channels, desktop, mobile, SMS, contact center, social media, direct sales, online and in storefronts. Campaigns integrating 4 or more digital channels will outperform single or dual-channel campaigns by 300%. Source: Gartner Research If Multi-Channel Marketing... The post What is Omni-Channel Marketing? appeared first on Snapdragon Marketing Service ..read more

SEM with some powerful Competitive Intelligence insights, get you ahead of your competition. The post Does your Digital Marketing stack up against your competitors? appeared first on Snapdragon Marketing Service ..read more