Digital marketing strategies are constantly evolving with the development of new technologies and consumer habits. With the reality of the COVID-19 pandemic, it’s no surprise that businesses all over the world have had to adapt their service frameworks to best support the fast-changing needs of their consumers. As experienced marketing professionals, we at Ravenshoe Group understand that the... Source ..read more

The current global situation facing both individuals and businesses in regards to the COVID-19 is a serious one. People are falling sick, lives are being lost, and it’s important that we all do our part to help flatten the curve. With that being said, I do believe we’re still in a place where we can and should talk about what we can do to keep businesses afloat in the tough times ahead. Source ..read more

Many organizations are beginning to implement plans for social distancing and work-from-home policies. What this means to your organization, and to ours, is that we’re all trying to operate as close to normal as possible. The good news is that almost all our staff can work remotely with security protocols in place, which means we can continue providing marketing and printing services just as... Source ..read more

It’s no secret that the main objective of any marketing campaign is to attract new customers. If you’re a B2B company that means your marketing efforts only need to reach other businesses, right? Wrong! While B2B marketing is mostly about networking and appealing to other professionals in your field, it’s not your only source of traffic and business. Name Matching software can help you when... Source ..read more

Should you invest in professional product photography? If it’s within your budget, absolutely. Photography is a key part in the decision-making process affecting conversion and retention rates. Online shoppers don’t have the luxury of seeing and holding your products prior to purchase, therefore, your photos represent the product’s perceived value. High quality photography represents that value... Source ..read more

On the internet, everything lives forever. Including a blog post we published 6 years ago about the future of retail. Back then, e-commerce was very much on the rise, and the future of brick-and-mortar retailers was uncertain. We wondered where the future of retail was headed, given the way technology was transforming shopping behaviours and consumer expectations. As the saying goes... Source ..read more

Consumer Packaged Goods (CPG) manufacturers and their retail partners have a mutually beneficial relationship. CPG companies provide products that consumers want, and retailers provide the in-store experience to showcase and sell those products. It’s a match made in heaven. Most of the time. The relationship is unique: CPG brands have to trust retailers to provide a point-of-purchase experience... Source ..read more

This article is the third article in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of product promotions and campaigns, and how they integrate with your packaging to keep engaging with consumers in new ways — and keep them... Source ..read more

This article is the second in a 3-part series on how Consumer Packaged Goods (CPG) brands can work with suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of updating your Point-of-Purchase (POP) displays to make sure your brand stands out so shoppers take notice. Source ..read more

This article is the first in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this first installment, I’m going to talk about the importance of packaging, and why it’s critical to keep innovating on packaging solutions so that customers keep choosing you. Once upon a time... Source ..read more