In today’s competitive market, understanding your customers’ experiences can be the key to your business’s success and one tool to achieve is customer journey maps. This guide will walk you through what customer journey maps are, why they’re essential for small businesses, and how you can create one to boost your customer experience and drive […] The post Guide to Customer Journey Maps for Small Business Owners appeared first on VA Partners ..read more

As a start up, or well really any company, you are only as good as the product or service you offer and that is completely based on the customers perception of your performance.  Sales is an interesting profession because often times you are the one to research, find, pitch, pitch some more, wait some more […] The post The Importance in Excellence of Sales Execution       appeared first on VA Partners ..read more

Most of our engagements with clients include cold outreach tactics. Companies come to us because they don’t have enough deals and/or discovery calls.  We employ two different sets of tactics with our cold outreach.  This post will explain how we structure our sales cadence, tools, and research plan. Both sets of cold outreach tactics require […] The post Cold Outreach Tactics appeared first on VA Partners ..read more

Hiring your first sales person is a major milestone for any growing business. In this video, we walk you through how to find, recruit, and onboard your first sales employee. Whether you’re a startup or a small business, these tips will set you on the path to building a successful sales team. The post Hiring Your First Salesperson appeared first on VA Partners ..read more

Setting up your CRM is key to B2B success. I like to say the best time to get your CRM set-up was yesterday, the second best time is today. Properly setting up your CRM takes a bit of work, but will pay big dividends down the road. Here are a few keys to successfully setting […] The post Setting Up Your CRM appeared first on VA Partners ..read more

Struggling to capture your audience’s attention on social media? This video is for you! Learn how to craft compelling social media copy that resonates with B2B audiences and drives engagement. The post Creating Engaging Social Media Copy for B2B Companies appeared first on VA Partners ..read more

Booking discovery calls is crucial for business development representatives. These calls serve as a magnifying lens into the prospect’s business and pain points and help qualify leads to set a successful sales process.  By being on several discovery calls, I have compiled a list of questions that you should ask during the call with a […] The post Questions To Ask on A Discovery Call appeared first on VA Partners ..read more

Effective website navigation is crucial for small businesses looking to convert visitors into customers, and website navigation best practices can help you get there. An intuitive, well-structured navigation system can significantly enhance user experience, improve accessibility, and increase conversion rates. For many small businesses, they often don’t have the bandwidth or expertise to understand what […] The post Website Navigation Best Practices for Small Businesses  appeared first on VA Partners ..read more

In this video, we dive deep into the world of marketing to explore the key differences between inbound and outbound marketing. Whether you’re a marketing newbie or a seasoned pro, this video will give you the insights you need to optimize your marketing efforts and achieve better results. The post Difference Between Inbound and Outbound Marketing appeared first on VA Partners ..read more

We talk to many entrepreneurs that are thinking about testing new ideal customer profiles. These new ideal customer profiles may be outside of their typical customers. While it is good to be focused on your main ideal customer profile it is okay to test new ICPs. You may have had some inbound leads or even […] The post Testing a New Ideal Customer Profile appeared first on VA Partners ..read more