One of the major challenges businesses face today is creating demand for their products or services. Because of this, the term “demand generation” has become a staple in the marketing and sales world. When demand generation is properly understood and implemented, the results can be quite lucrative. In fact, it’s one of the top growth investments for businesses. In 2021, U.S. companies spent a total of $4.6 billion on digital lead generation advertising (Statista). In this quick guide, you’ll learn what demand generation is and the exact strategies you need to follow to capture and convert high ..read more

Struggling to get new clients for your business? We’ve got just the perfect solution to your problem in this article! Lead generation… A well-executed lead generation campaign might be all you need to get your company on the right track. So this article will teach you everything you need to know about it as a process and how to get started. You’ll learn what lead gen is and why it’s essential for your business growth. More importantly, we’ll share with you 7 brilliant ways to generate leads and convert them into customers. So let’s get into it! What Is a Lead in Sales? In sales, leads are any ..read more

Martal Group began with a mission of making things easier for everyone else. We would use our collective experience to find the classic pain point businesses have to suffer through on their growth journey. After that we worked with experts to build intuitive solutions on how to fix those pain points with technology. Building the tech was the easy part. It was letting people know about it and trust our process that was slightly more difficult. This is why we decided to create a vendor profile on Clutch. Instead of talking our client’s ear off with how great we are, we’ll let our past partners d ..read more

Lead generation is getting harder and harder every day.  A lot of the old techniques are no longer working, and the cost of attracting targeted prospects to the sales funnel keeps getting higher. As social media sites continue to grow, the competition for the consumer’s attention gets more difficult. In addition, paid advertising has become less efficient with ad platforms and browsers not being able to accurately track user activity.  So if you’re struggling to capture more leads in a new market, you’re not alone. In fact, 61% of marketers this year consider lead generation to be th ..read more

LinkedIn is one of the best social platforms to find and engage leads for businesses. It’s a large network that connects professionals from different industries and gives them a space to communicate with each other. With over 875 million users worldwide, LinkedIn has become the most popular platform for companies wanting to expand their reach and grow their customer base.  One of the main benefits of using LinkedIn as a lead generation tool is the large database it provides. Companies can gain access to a wealth of information about potential customers and clients on this platform. On top ..read more

Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? And how can you keep them engaged with your sales reps until they convert? In today’s article: You’ll learn everything you need to know about lead generation for startups. We’ll cover the definition of lead generation and the benefits it c ..read more

When was the last time you had lunch with a lead? 96% of people surveyed believe sharing a meal is a great way to meet. So, we can assume the prospects in your pipeline would enjoy a free lunch while they learn more about your brand, right? But truth be told, it’s not easy to seamlessly coordinate a virtual discovery call where lunch is delivered right on time for the meeting. Or is it? At Martal Group, we’ve discovered a way for your leads to have their lunch and eat it too. Through our Lunch and Learn program, we are helping our clients deliver an exceptional discovery call experience that h ..read more

Lead generation campaigns are the reason behind most businesses’ success these days. Companies, big and small, implement lead generation processes daily to expand their business and reach their revenue goals. But understanding the mechanics behind lead generation campaigns can take time. There are so many lead generation types and strategies that it becomes easy to fall into analysis paralysis before you even start. If you are interested in running your own lead generation campaign but aren’t sure where to begin, this article is perfect for you! First, we’ll break down the different types of l ..read more

Do you know how many new startups become profitable? Only 2 out of 5. So, what separates the 40% of successful startups from the failures? Focusing on ROI. Every successful startup founder asks themselves this question almost every day: what’s the return on investment? Whether it’s looking at investing in a new business division, contemplating a marketing campaign, or introducing a new product—ROI is everything.  One simple miscalculation and a founder could be out millions of dollars, if not the company as a whole. One of the most challenging aspects of optimizing ROI is looking at staff ..read more

It’s no secret that lead generation is one of the biggest challenges facing B2B companies today. Not having a strong lead flow is often the bottleneck that keeps expanding businesses from converting more quality clients.  But: The sales team shouldn’t always take the blame for this stagnation. Because attracting new prospects to the business and capitalizing on their interest is never an easy process. For an organization to achieve real growth, it has to take advantage of all the possible solutions at its disposal. That’s why using lead generation software might be the magic bullet to tur ..read more