Using drone video for B2B marketing is both powerful and advantageous because it offers unique perspectives and dynamic visuals that traditional methods can’t match. Drones can capture stunning aerial shots, showcasing large-scale projects, facilities, and events from angles that impress potential clients. This high-tech approach demonstrates innovation and forward-thinking, enhancing brand image. Additionally, drone footage can highlight hard-to-reach areas, providing a comprehensive view of products or services. The captivating visuals boost engagement, making marketing campaigns more memora ..read more

In today’s fast-paced digital landscape, leveraging AI in B2B marketing is not just a trend but a necessity. As the competition intensifies, AI can help you leave your competitors in the rearview mirror by driving more net new leads in half the time. Here are 9.9 compelling reasons to integrate AI into your B2B marketing strategy. 1. Personalized Engagement AI enables the crafting of personalized messages that resonate with audiences. Utilizing a unique language model, AI taps into emotional triggers and engagement insights. This emotionally intelligent content can significantly drive faster l ..read more

Introduction Founded in 1987 and headquartered in Norton Shores, Michigan, Harding Energy is a leading designer and manufacturer of advanced battery and charger systems. Their products cater to diverse sectors including medical, electronics, security, construction, and military. Since partnering with MoreSALES in February 2024, Harding Energy has focused on expanding its market reach, enhancing its digital presence, and boosting lead generation and conversion rates. Company Overview Harding Energy offers a wide range of products including lithium-based batteries (such as lithium-ion, lithium p ..read more

In today’s digital landscape, video content has become an indispensable tool for businesses aiming to enhance their online presence and engage with their audience. Leveraging video on your website can significantly boost your marketing efforts, drive traffic, and increase conversions. This blog post will explore the various types of marketing videos, steps to create effective videos, production tips, distribution strategies, and video SEO tricks. Why Video? The Power of Video Marketing Statistics highlight the immense potential of video marketing: Only 14% of consumers remember the last displa ..read more

At the recent GVCA AGM, the stage was set for a momentous occasion as the construction industry gathered to celebrate the association’s 50th anniversary and induct a distinguished figure into the Hall of Fame. Amidst the jubilant atmosphere, Jason Ball, the esteemed President of Ball Construction, and longtime MoreSALES client, emerged as the deserving recipient of the 2024 GVCA Hall of Fame award. Jason’s illustrious career and unwavering commitment to excellence have left an indelible mark on the construction landscape. His visionary leadership and tireless efforts have not only propelled Ba ..read more

The Canadian federal government’s CanExport program stands as a beacon of support for small and medium-sized enterprises (SMEs) aiming to expand their international reach and capitalize on global opportunities. This initiative, administered by the Trade Commissioner Service (TCS), provides financial assistance to Canadian businesses seeking to develop new export markets or enhance their presence in existing ones. Through CanExport, eligible SMEs can access funding to offset various costs associated with international expansion, including market research, participation in trade shows and missio ..read more

The MoreSALES webinar titled “Accelerate Your B2B Marketing with LinkedIn” delved into leveraging LinkedIn’s multifaceted platform to enhance B2B marketing strategies. Participants learned various strategies and tools to maximize their marketing efforts on the platform. LinkedIn offers a plethora of opportunities for B2B marketers to boost qualified leads. By targeting specific demographics such as industry, job title, company size, and geographic area, marketers can ensure their messages reach the most relevant audience. The platform serves as a professional networking hub, enabling marketers ..read more

Teppen, a leading full-service staffing provider has experienced over 15 years of success in the Southern Ontario market. Teppen is renowned for its commitment to delivering superior staffing solutions, emphasizing the support and development of the talented workforce they recruit, hire, and assign. Teppen’s innovative approach to temporary staffing has reshaped the landscape of workforce solutions. The company distinguishes itself by dedicating efforts to fostering collaborative partnerships with its customers, moving beyond transactional interactions to build empowering relationships contrib ..read more

A Deep Dive into B2B Digital Marketing Best Practices As we navigate the dynamic currents of digital marketing in 2024, let’s embark on a journey through the intricate landscape of inbound marketing. Inbound marketing, the art of attraction, goes beyond algorithms; it’s about creating an experience that stands out in a sea of monotony. Strategic Planning in a Dynamic World: In a realm where clients traverse various digital platforms, your cold emailing strategies must be as dynamic as their ever-changing digital footprints. However, amidst this dynamic dance, consistency is your ally. Your bra ..read more

On October 4th our client Six S Partners hosted a day-long event for customers and soon-to-be customers. As one of North America’s most prolific implementors and consultants in EPICOR ERP software, there is always a great crowd wanting to learn the latest in best practices for manufacturing and this year was no exception. The event was held at Royal Ontario Golf Club and featured subject matter experts and included presentations and one-on-one interviews (see the behind-the-scenes video here) Click here to watch our overview video of the event and go to www.sixspartners.com if you want to lear ..read more