The ancient philosophy of Stoicism has long been recognized for its timeless wisdom and practical insights that remain highly relevant today, even in the modern business world. In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business. His writings, which he did for himself at the time, have been applied today to teach important life and business lessons. If you want to keep succeeding in business, you have to continually develop yourself first, which i ..read more

We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises. In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point. One of the lessons from the open franchises is the importance of leadership. We've seen that the top 30% of performers in our franchise are those who excel in leadership. This involves attracting, hiring, and leading the right group of people and leaning into the business ..read more

In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees. Matt is Alloy’s VP of Studio Operations and the main franchise business coach. These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees. Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than getting distracted by secondary issues or things outside of their control. He finds it's eas ..read more

One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely. In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system. He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way. To effectively manage a franchise remotely, you'll require a pretty good understanding of key metrics and the ability to make data-driven decisions. Another important point is building a culture of support within the busin ..read more

Mark Fisher isn’t your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system. With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses. In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the model. Franchises provide a blueprint and a proven system that takes the guesswork out of running a ..read more

Cail Morrison understands a thing or two about the franchising industry. He has been involved in the industry practically all his career in various roles. His time at Anytime Fitness and later at doggy daycare franchising at Camp Bow Wow provided him with a broad perspective on the franchising industry. He was responsible for consulting with franchise owners and helping them grow their businesses. During this time, he developed a strong understanding of the industry and the challenges that franchisees face. He is now involved with Alloy Franchising as a franchise and Franchise Sidekick, focusi ..read more

We’ve heard Suzanne Robb, the COO here at Alloy Personal Training, talk about operations and other concepts in the business, but in this episode, she shares her journey to get here. Starting out as a microbiologist, she soon realized that her passion lay elsewhere. Even though the job was intellectually stimulating, she found it socially isolating. She helped her husband set up a medical practice before joining Alloy, first as a client and eventually as a business partner. In this episode, she is interviewed by Melissa LeEllen and Jesse Biondi of the Reimagine Success podcast about her journey ..read more

In this episode, we get to hear from Alloy’s COO, Suzanne Robb. She was interviewed by Cameron Herold on the Second in Command podcast. The COOs position is important for the success of any business, and Alloy is no exception. Suzanne works closely with Rick to help Alloy stay true to its core values and main goal. Their complementary skills facilitate strong leadership and a clear division of responsibilities. So far, Alloy has awarded close to 250 franchise locations. 45 of these are already open. 85 others are in the process of opening. This has been a huge success despite the challenge of ..read more

The franchise fitness space has so many options, which makes standing out from the pack a challenge. But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process. Alloy’s story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65. This demographic is often underserved by traditional gyms or large group fitness classes. This focus o ..read more

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur. He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise. In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits. Rick’s business continued to grow and eventually transitioned from one-on-one personal training sessions to small group training. This was the key moment ..read more