In fitness marketing, it's easy to forget the power of traditional marketing efforts that have driven lasting success and ensured a constant flow of organic leads. While important, digital marketing should not be the sole focus. Your marketing efforts must be diversified across multiple channels. In this episode, Rick chats with Alloy franchise business coach Adam Blankenship about 3 key organic marketing strategies. These are simple, critical techniques for improving your organic marketing efforts. He emphasized that success in organic marketing is an ongoing effort, not just a one-time actio ..read more

The difference between a struggling entrepreneur and a wildly successful one often lies in unexpected factors. In this episode, Matt and Rick explain the less obvious yet crucial elements of entrepreneurial success. They emphasize that the keys to unlocking business growth lie in self-reflection, a curated information diet, and prioritizing personal well-being. Understanding yourself as an entrepreneur is paramount. It's easy to become the bottleneck in your own business. Be ruthlessly honest with yourself to pinpoint where your limitations might be hindering growth. Additionally, the informat ..read more

The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility. In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate. With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship Alloy corporate gym to unprecedented success. He explains the multifaceted responsibilities of ..read more

Have you ever considered taking your successful business and expanding it into a franchise? While the idea is exciting, it's important to understand the complexities involved. In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business. They highlight the significant investment of time, money, and emotional energy that goes into franchising. It's important to thoroughly understand your market, build robust support systems for franchisees, and ensure roc ..read more

Are no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference. In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business. While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals. This disconnect can lead to a lack of urgency and, ultimately, missed appointments. By engaging with pote ..read more

Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky. In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company. With a rich background in management consulting and a revolutionary approach to personality assessments, Russell expl ..read more

Ready to attract more fitness clients and boost your gym's membership? Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert. With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable strategies. We'll explore everything from the importance of adapting your marketing approach to the ..read more

Feeling trapped in the conventional personal training model? Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners. Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise. Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too. Rick challenges fitness industry norms, including why the name ‘Semi-Priva ..read more

What do fitness and franchising have in common? More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise. Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can draw from them. Wes shares his personal experiences on how the principles of maintaining fitne ..read more

Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions. Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience. The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training. Discover effective ways to articulate the ben ..read more