6 tips to move from content marketing manager to director
Scribe National Blog
by Afton Brazzoni
2h ago
    By Afton Brazzoni You’re ready for more in your content career. But the path from content marketing manager to director may seem a little unclear. You’ve got strong tactical skills, but you’ll also need to hone your strategic and leadership skills to move up. Corina Walsh is well-versed in growing leaders. She’s a leadership coach, author and CEO of Shift People Development. The company specializes in training front-line and mid-level managers. Corina lives and breathes leadership, and throughout her career she’s spoken at conferences whose rosters include Brené Brown and Adam G ..read more
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What to expect on a free call with a content marketing consultant
Scribe National Blog
by Afton Brazzoni
1w ago
    By Afton Brazzoni So, you’ve decided to bring in external content marketing support. Figuring out whether that’s the right move for your B2B company is the first hurdle. Now, you’re about to get on a discovery call with a content marketing consultant — or hopefully, a few. (It’s a good idea to speak to multiple service providers). What should you expect and how should you prepare? In this guide to having useful discovery calls with marketing consulting firms, we’ll cover: The typical scope of a B2B marketing consultant or B2B content writer’s work 7 benefits of working with ..read more
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Sales and marketing alignment: mapping content strategy to sales goals
Scribe National Blog
by Afton Brazzoni
3w ago
    By Afton Brazzoni As a marketer, you’re shooting for the same net as your colleagues in sales, so why does it sometimes feel like you’re on different teams? You’re likely struggling with the delicate dance of sales and marketing alignment. Logically, you know you need to align your content strategy with your sales team’s objectives, but you run into roadblocks every time you try.  You’ve shared the success metrics from your latest content program, but you’re still met with skepticism when you float new ideas. Your colleagues in sales just aren’t convinced your content progr ..read more
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Content audit: 7 steps to boost visibility and traffic
Scribe National Blog
by Afton Brazzoni
3M ago
    By Afton Brazzoni Content closes sales. Great design is important, but words ultimately position your B2B company’s brand to your audience and communicate the value of your offerings. However, if you’re the sole person on your team responsible for content creation — or if you’re a marketing team of one — your website content can quickly become out of date. Enter the content audit. According to Semrush survey findings published in 2023, companies that conduct content audits see an average 53% increase in website engagement and a 49% boost in search rankings and traffic.  Reg ..read more
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Build your B2B brand bible: the complete guide
Scribe National Blog
by Afton Brazzoni
4M ago
    By Afton Brazzoni You know it takes more than “showing up on social media” to drive results with B2B marketing. It takes a strong brand to establish trust with your audience — and trust is integral to both attracting and retaining customers. In fact, 46% of U.S. buyers will pay more for a product or service from a brand they trust. But to have a strong brand, you first need a brand bible. In this B2B branding guide, we’ll cover: What a brand bible is and why you need one 6 key elements of a B2B brand bible 7 examples of smart B2B branding What is a brand bible? Whether y ..read more
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Creating value-packed product content: a tech marketer’s guide
Scribe National Blog
by Afton Brazzoni
7M ago
    By Afton Brazzoni You’ve just landed a shiny new content marketing role. Your colleagues in product marketing are as excited as you are, because they’ve been waiting for ages to create a series of product content. They’re timing your arrival down to the minute — no pressure! If like many B2B content marketers, you’re used to writing thought leadership pieces, product-led content may be less familiar territory. But there’s no need to pull the stress snacks out of your desk drawer just yet. In this guide, we’ll deliver product content writing backup from our real-world client expe ..read more
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B2B content marketing agency top 8 list + vetting guide
Scribe National Blog
by Afton Brazzoni
9M ago
    By Afton Brazzoni When you’re under pressure to produce content, you need the right players on your team to hit your targets and keep your sanity. However, building that team is easier said than done. From flaky freelancers to corporate machines where your account is just another number, finding the right B2B content marketing agency can feel like an impossible task. Yet, outsourcing is a necessity for many B2B companies that understand the value of publishing high quality content, but don’t have the budget for another in-house hire. According to Semrush’s State of Content Marke ..read more
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Establish credibility with a thought leadership white paper
Scribe National Blog
by Afton Brazzoni
1y ago
  By Rachel Henry Sharing the depth of your company’s expertise isn’t as simple as posting on social media and occasionally sending out a newsletter. If you want to build a bridge of trust with your B2B audience, you need to prove that you know what you’re talking about.  For example, if I told you I was a scuba diving instructor, you might want to see some credentials before you strap on flippers and agree to follow me into the depths of the ocean. The same is true for your potential customers, though with potentially less life-threatening consequences. So, it’s time to take a deep ..read more
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Build your leadership skills to earn marketing buy-in
Scribe National Blog
by Afton Brazzoni
1y ago
  By Rachel Henry Finding it tough to get marketing buy-in from the rest of your company? You’re not alone.  Economic conditions are putting pressure on content marketing specialists trying to prove the value of their work. While 71% of marketers say content marketing has grown in importance to their organizations over the last year, only 50% predict their budgets will increase in 2023. This indicates a strong need for company-wide advocacy. To complicate matters, many B2B marketers are operating with limited human resources. More than 45% of content marketers say that only one pers ..read more
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B2B brand strategy: how to nail your messaging
Scribe National Blog
by Afton Brazzoni
1y ago
  By Rachel Henry What’s the difference between brand messaging that moves your audience to action, versus words that make them want to take a nap? A few variables top the list, including specificity, purpose and compelling writing. However, there’s more to it than that — and it’s critical to your B2B brand strategy to get your messaging right. Magnetic brand messaging is a foundational element of any content you create, which makes it one of the most essential types of branding you can employ. While most tech companies can produce useful content about topics relevant to their audiences ..read more
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