In January 2023, we launched the 2023 What Matters Report in collaboration with Space Doctors, part of the InSites Consulting group. The trend report highlights 12 emerging trends that matter to people in 2023, uncovered through detailed cultural analysis, collaboration with leading edge consumers from our Illume Network, across a 17-market quantification.  Read on for insight into some of the consumer trends for 2023. Trend 1: Social Health Fuelled from feelings of loneliness and anxiety, people are now looking at well-being as a larger entity, including our social circles. This incl ..read more

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021). This acquisition marks another milestone in our buy-and-build strategy, strengthening our presence in Europe while bolstering our position as the global leader in insight commu ..read more

First you set up a great piece of consumer research which leads to interesting results and powerful insights. The next step is all about putting those insights into action across the business to create impact. But what is insight activation all about? Is it merely about presenting results? And how do you encourage stakeholders to act upon them? Blog written in collaboration with Gongos, part of InSites Consulting. What is insight activation? Insight activation is high on the agenda of many companies, yet it might mean different things depending on the situation and context. So, let’s tak ..read more

In this Forbes article, our colleague Camille Nicita, Managing Director North America & Managing Partner, Gongos, part of InSites Consulting, wrote: “To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire to. This starts with getting curious about customers’ values—the driving force for their goals.” So, what does this mean for brands? How can you get close to your customers’ and consumers’ values? Consumer insights Consumers expect brands to create value on different levels. Once consume ..read more

Collins Dictionary’s word of the year for 2022 is ‘permacrisis’. But what is a ‘permacrisis’? The term blends the words ‘permanent’ and ‘crisis’ to describe the feeling of living through a prolonged period of war, inflation, and political instability. Alex Beecroft, Managing Director of Collins Learning, said the term “sums up quite succinctly how truly awful 2022 has been for so many people”. Indeed, the word of the year does not only reflect our ever-evolving vocabulary, but also what preoccupies people, their evolving needs, and thus also their expectations towards brands. Keeping a f ..read more

Discover why understanding consumer needs is vital to create truly customer-centric experiences. The post To Amazon, or not to Amazon? appeared first on InSites Consulting ..read more

Healthcare is a fundamental necessity in all societies, and we all engage with it at some point in life. Read on to discover how innvative disrupters find their way into the healthcare landscape. The post How innovative disrupters support healthcare services appeared first on InSites Consulting ..read more

Amid the global pandemic, HSBC Indonesia wanted to better understand how they could stay relevant and achieve growth. We helped the bank achieve its objectives through an online community and Consumer Connects. The post Digital Design Re-Thinking for HSBC Indonesia appeared first on InSites Consulting ..read more

Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer. The post How to be sustainable in an unaffordable world appeared first on InSites Consulting ..read more

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds! The post Gen Z x Metaverse [ZA infographic] appeared first on InSites Consulting ..read more