Another day, another revolutionary change in the world of search engine optimization. I kid, of course; this does feel like the start of something actually new, but let’s just say artificial intelligence (AI) tools for SEO are off to a slow start relative to all the hype about its current capabilities. And why, then, you shouldn’t take anything at face value you read, hear, or watch on YouTube about when an AI-powered economy will form or what it will look like. Yes, the rollout of AI for mass consumer consumption, including AI upgrades to essential SEO tools, has been well-funded, the technol ..read more

When it comes to Googling a question we need answers to, there’s nothing more frustrating than clicking on a link that purports to have those answers, only to read an entire page or blog post and find that it provides no information whatsoever. Google’s March 2024 Search algorithm update is the latest in their fight against websites and pages that do just that. They’ve also updated their spam content policies to further minimize the impact of unhelpful and malicious web pages. Building on the 2022 Helpful Content Update, Google’s March 2024 core update includes upgrades to their search algorit ..read more

Now that digital transformation of a business is not just an advantage but a necessity, businesses across the globe are navigating their way through integrating digital technologies into all areas of their operations. The Canadian government, recognizing the critical need for businesses’ digital adoption, especially among small and medium-sized enterprises (SMEs), took a proactive step with the introduction of the Canada Digital Adoption Program (CDAP). This initiative aims to bolster competitiveness, enhance productivity, and ensure long-term prosperity in the digital age. The CDAP is not mer ..read more

If you’re the type who enjoys being kept on your toes and off balance, SEO just might be the field for you! In the ever-evolving world of search engine optimization (SEO), change is often the one constant you can count on. Please don’t misunderstand; the core principles of effective SEO don’t change every time the wind blows. But for your local SEO, who fights for every rung up Google’s search engine rankings, we must update what we do with every Google update.  These updates are designed to improve the quality of search results, providing users with the most relevant and high-quality con ..read more

We SEO nerds like our tools. We like them a lot. We spend most of our day scrolling through them, so we develop a fierce loyalty to them. If we meet another SEO consultant and they tell us they’re using something else, we may roll our eyes and say something like, “If that’s what you want to do, fine. You’ll grow up, someday.” That being said, we will migrate to something better, if it comes along. But you really need to make a strong case that it’s better, and then the tool itself needs to be legitimately better/faster/deeper than what we were using. If you’re not an SEO nerd, but you want to ..read more

Landing pages are one of the most important elements of a successful online marketing campaign and a successful website that attracts and converts leads. A landing page will be the first page a user sees when they come to your website and will act as that first impression that will either engage a user or cause them to bounce – and no one likes a high bounce rate. If you are looking to improve your marketing campaigns and increase leads, conversions, and traffic, you’ll want to be armed with an effective landing page – or multiple. In fact, according to Hubspot, having 10 to 12 landing pages o ..read more

I’ve been in this game for a long time. I’ve had a front-row seat for just about every major Google update. During my first few years as a professional SEO expert, I found updates to be more stressful. The SEO playbook had to be rewritten and thrown out several times. But that’s not the case anymore. Google updates are now more… predictable? It seems like a stretch, but it’s the closest word I can find. The updates we’ve seen over the last few years have all been incremental steps towards a better internet for everyone, especially the searcher. And the latest update is certainly no exception ..read more

Keywording is the foundation on which you build SEO success. However, it’s important to remember that there is an entire house above the foundation. If you ever hear someone say ‘keywording is everything,’ they’re probably just exaggerating. If that were truly the case, the entire staff at Paul Teitelman SEO Consulting would be nothing but keyword experts. But that’s not the case. We have a team full of people with (what Liam Neeson may call) very particular skills. We have keyword planners, web designers, link builders, content writers, SEO strategists, and amateur ping pong champions. Every ..read more

If you’re a real estate agent in this positively insane market, you probably struggle to find time for sleeping, much less marketing. We talk to a lot of realtors that say that they don’t have time for SEO right now. The truth is that they don’t have time to do their own SEO. If they hand things off to a skilled SEO consulting firm, that frees up time for them to do what they do best: Show houses and close deals. Take a second to think about all of the realtors who don’t think they have time for SEO. Now, consider that The National Association of Realtors has estimated that: Real estate-relat ..read more

Following these last two insane years, we all need feel-good stories more than ever. We have been lucky enough to work with a number of courageous business owners during the pandemic. Some of them were people that had never worked with a local SEO consultant before. Others had done some previous SEO work, but recently decided to go all-in on trying to rank. Today, we’re going to talk about a client in the second category. They were a traditional brick-and-mortar business that had never really used SEO as their main sales tool. Are they a restaurant or retail store? Coffee shop or gym? Nope! Pl ..read more