The benefits of B2B digital marketing for Canadian and US-based businesses can be one of your company’s most powerful revenue drivers. In B2B – business-to-business – transactions, the focus is on providing products or services to other companies. B2C – business to consumer, in contrast – targets individual customers.  In times of slower economic growth, B2B digital marketing is an indispensable force in driving business growth. For businesses, perhaps like yours, B2B marketing enhances competitiveness in part by using analytics data to provide insights that will allow you to rapidly piv ..read more

Step into the spotlight and break free from the sidelines of traditional content marketing! Imagine a digital landscape where your audience doesn’t just spectate but actively participates in the narrative. Interactive content marketing is not just a trend; it’s a dynamic revolution reshaping the way brands connect with their audience. No more passive scrolling or one-way communication – it’s time to invite your audience to join the parade, dance to the beat, and be part of the content creation experience. In the evolving realm of the World Wide Web, the limitations of static content are eviden ..read more

Mobile devices are continuously reshaping the way consumers interact with brands or buy online. People actively use their mobile phones to find and buy products. An estimated 76% of people who conduct a local search on their mobile device visit a physical store within 24 hours. And 28% of those searches result in a purchase. The growing reliance on mobile makes it imperative for SMEs to have sound mobile SEO strategies. It’s the only way to appear on top of SERPs when potential clients browse products or services using their smartphones. Most importantly, your audience should find their mobil ..read more

You’ve probably caught yourself asking Siri, Alexa, or Google a quick question instead of typing it out. It’s easier, faster, and, quite honestly, a tad more futuristic. With this shift in consumer behaviour, one can’t help but wonder: is voice search actually altering the rules of the digital marketing game? As a business owner or B2B marketer, voice search has become a strategic necessity. Understanding the symbiotic relationship between voice search and SEO might just be the critical piece your marketing strategy needs. Let’s uncover in this blog the essence of voice search, its monumental ..read more

Digital marketing has always relied heavily on its tech tools, so it comes as no surprise that Artificial Intelligence (AI) and Machine Learning (ML) have both been welcomed with open arms by marketers across the globe. From audience segmentation and ad targeting and bidding to customer service and fraud detection, AI and ML are servicing several niche areas in the world of digital marketing. In the last couple of years, these emerging technologies have also been used to boost SEO efforts. The results have been more than encouraging, and a recent report suggests that AI-powered SEO tools can h ..read more

What’s a business without customers? Don’t worry, you don’t have to answer that. It’s rhetorical, but you get the drift, right? Getting new customers and retaining old ones is mission-critical for EVERY business, and that’s why businesses, big and small, focus a sizable chunk of their resources on marketing and sales. However, for small and medium-sized concerns, marketing comes at a cost. Often, marketing budgets are topped up by diverting precious resources away from other critical functions, and every dollar counts. With tight budgets, a lackluster website conversion strategy can spell disa ..read more

Imagine your website as a restaurant. You have designed a lip-smacking menu with all the right ingredients. The décor is perfect, and the wait staff is trained and raring to go. If we put this back into the context of a website, then the menu, the staff, and the decor make up your on-page SEO. It looks good, is easy to navigate, and the content is great! But a popular, money-making restaurant needs more! It needs a good reputation and excellent reviews to pop up on the radar of food lovers. In the digital world, that, my friend, is provided by off-page SEO.    Without off-page SEO st ..read more

There are over 1 billion websites wordwide, but most users don’t scroll past the first 10-15 positions on Google! Of course, you are not competing with all 1 billion of them, but Google (and other search engines) have to make sense of them all. Every time a user types out a search query, they need to identify and rank the most relevant sites from all this clutter. Good SEO practices can make this task easier for search engines, and when you help Google, it pays back in kind by making you more discoverable. Now, that’s what we call a win-win. While all this sounds simple and straightforward, SE ..read more

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