DataDome, a leading provider of AI-powered online fraud and bot management, today announced the launch of DataDome Ad Protect, designed to combat fraudulent traffic affecting digital ad campaigns. This innovative solution is set to transform how organisations manage and secure their online advertising efforts, ensuring that marketing budgets are spent effectively and reach genuine audiences. In an era where digital ad spend is at an all-time high, malicious bots pose a significant threat by inflating metrics and draining budgets through fraudulent clicks. By applying DataDome’s unparalleled de ..read more

An exhibition featuring artwork by students from UWE Bristol’s School of Arts, is now on display on 21 of our digital screens across Bristol.   Exploring various themes from across the LGBTQIA+ community, including the changing language around loneliness across age groups and queer love, students collaborated to create 2D works of art that incorporate their artistic flare. The artwork will be displayed around the city of Bristol until the end of the year, creating a public art gallery for passersby to enjoy while on the go.   As one of the UK’s leading Out of Home media and ..read more

Tetra Pak is announcing several strategic investments designed to level up the recycling capacity for carton packages in the European Union (EU). The move supports the goals of the proposed EU Packaging and Packaging Waste Regulation (PPWR), by ensuring that all packaging components are recycled and valuable raw materials are kept in circulation for longer, therefore showcasing the pivotal role of recycling in the green transition of the food packaging sector. In 2023, Tetra Pak invested nearly €40 million3 to accelerate beverage carton recycling worldwide and plans to increase this even ..read more

Primient, a leader in plant-based food and industrial ingredient production, has announced capital investment exceeding $700 million across the company’s operational footprint. Celebrated at the “Rooted in Renewal” event on this day at the company’s iconic A.E. Staley era “castle in the cornfields” administration building, the comprehensive 5-year phased investment sets a new industry standard – reflecting Primient’s commitment to its deep corn milling roots, its strong position as a market leader, and a visionary approach towards a brighter, more sustainable future. Strategic Investment, Purp ..read more

EcoVadis, the leading provider of business sustainability ratings, today announces the sustainable procurement impact achieved over a decade of continuous momentum by its Sector Initiative members. A Sector Initiative is a purpose-based group of companies in the same industry, facing similar ESG challenges and values, ready to commit to an ambitious agenda of sustainability value chain transformation. EcoVadis’ Sector Initiative (SI) solution provides additional capabilities to empower industry peers and their suppliers to share scorecards more easily, as well as dashboards, industry benchmark ..read more

The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence, is now released.  Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board. Amy Rodgers, Head of Content, WARC Creative, said: The WARC Creative 100 are league table ..read more

A new blossom experience – Nature’s Confetti – is blooming at the London’s Outernet as the National Trust aims to bring the beauty of this special moment in nature’s calendar to more Londoners, commuters and visitors to the capital. Outernet London – the most visited cultural attraction in the UK – is an immersive entertainment space housing giant floor to ceiling wraparound screens – the most advanced of their kind in the world. As part of the charity’s annual Blossom campaign, visitors to the space will be able to enjoy the power and beauty of ‘nature’s confetti’ as they experience the ill ..read more

Corporations publicly announced a record 46 gigawatts (GW) of solar and wind contracts in 2023, some 12% more than the previous record of 41GW in 2022. The improving economics in key regions like Europe, alongside imminent company clean energy goals, were the main drivers underpinning this growth and position the market even better for 2024, finds BloombergNEF (BNEF) in its 1H 2024 Corporate Energy Market Outlook. According to BNEF, since 2008, corporations have announced power purchase agreements, or PPAs, for 198GW of solar and wind – greater than the power generation capacity of countries l ..read more

The One Club for Creativity today announced May 13-17 as the dates for the in-person Creative Week 2024 in New York. Now in its 15th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues. The schedule of confirmed events to date is as follows: Monday, May 13 Young Ones Student Awards ceremony at Sony Hall, 6:30 pm-11:00 pm Tuesday, May 14 Young Ones in-person portfolio reviews at Location05 ..read more

PrettyGreen has been named as a new global influencer marketing partner for Ecosia following a competitive pitch at the end of 2023. The partnership will see PrettyGreen deliver TikTok first campaigns alongside always-on storytelling for the first half of 2024. PrettyGreen’s Influencer division will be activating across EMEA and North America, with localised content in France, Germany, Italy and the US. Ecosia – the planet-first search engine – is elevating their influencer marketing and have partnered with PrettyGreen to deliver a bold, Less Ordinary strategy that will resonate cross-markets ..read more