A Journal of Marketing Research study finds customers with routines exhibit heightened future usage and engagement rates, lower price sensitivity, and greater resilience to service disruptions. The post Steady Rides, Steady Profits: Detecting Customer Routines to Optimize CRM Strategies appeared first on American Marketing Association ..read more

About the AMA Diversity Leadership Institute The AMA Diversity Leadership Institute (DLI) is a four-day Institute that allows an intimate cohort of about 20 diverse undergraduate marketing students from historically disenfranchised and underrepresented communities the opportunity to learn, connect, and build relationships with leaders from our academic and professional communities. Through discussion around topics of […] The post AMA Diversity Leadership Institute appeared first on American Marketing Association ..read more

A Journal of Marketing study finds that when users feel positive emotions, they use more positive emotion keywords in their search queries and tend to click more on paid search ads. The post Happy Words, Higher Clicks: Harnessing Consumer Emotion to Boost Paid Search Ads appeared first on American Marketing Association ..read more

This Journal of Marketing study shows how organizations that adopt sustainable, positive social and environmental impacts into their core mission also achieve competitive advantages, including enhanced reputation, becoming an employer of choice, and driving innovation. The post Turning Purpose into Profit: Strategies from Industry Leaders appeared first on American Marketing Association ..read more

In this article, CX Thought Leader Colin Shaw discusses the transformative potential of AI in improving customer experience, emphasizing the importance of training AI correctly to understand customer behavior. It highlights common mistakes, such as ignoring the subtleties of subconscious and emotional customer experiences and stresses the need to incorporate behavioral science into AI training. […] The post Unveiling the future of AI in Customer Experience appeared first on American Marketing Association ..read more

A Journal of Marketing study shows that weaker brands may be more profitable with group salesperson incentives, whereas stronger brands should use individual incentives. The post What’s Better for Motivating Salespeople: Group or Individual Incentives? New Research Shows it Depends on the Brand appeared first on American Marketing Association ..read more

Zappi conducted research with the AMA to uncover the current state of connected insights and the insights function. Read the article to discover our key findings.  As businesses and organizations gather vast amounts of data from diverse sources, the ability to integrate and interpret this information holistically becomes a critical competitive advantage.  By connecting their […] The post Uncovering the Current State of Connected Insights appeared first on American Marketing Association ..read more

Free On-Demand Masterclass: Learn How to Keep More of What You Earn with Tax and Accounting Strategies to Automate, Optimize and Thrive. Gabrielle Tenaglia, Fractional Head of Marketing (and an S-Corp owner) from Lettuce, overpaid her taxes by tens of thousands during the consulting chapters of her career. In helping build the financial services accounting […] The post Maximize Your Earnings with 3 Tax and Accounting Best Practices for Your Business-of-One. appeared first on American Marketing Association ..read more

Free On-Demand Masterclass: Learn How to Keep More of What You Earn with Tax and Accounting Strategies to Automate, Optimize and Thrive. Gabrielle Tenaglia, Fractional Head of Marketing (and an S-Corp owner) from Lettuce, overpaid her taxes by tens of thousands during the consulting chapters of her career. In helping build the financial services accounting […] The post Maximize Your Earnings with 3 Tax and Accounting Best Practices for Your Business-of-One. appeared first on American Marketing Association ..read more

Zappi conducted research with the AMA to uncover the current state of connected insights and the insights function. Read the article to discover our key findings.  Introduction As businesses and organizations gather vast amounts of data from diverse sources, the ability to integrate and interpret this information holistically becomes a critical competitive advantage.  By connecting […] The post Uncovering the current state of connected insights appeared first on American Marketing Association ..read more