E-commerce speeds up to catch up with Quick commerce
ET Brand Equity » Marketing
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12h ago
Amazon is expanding its same-day delivery network to fulfil orders for Prime members faster. Walmart's Flipkart is also adding more cities from the initial 20 to its network of same day and next day deliveries in the run-up to the festive season which starts with Navaratri ..read more
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Drug sales get a monsoon twist in August
ET Brand Equity » Marketing
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12h ago
Liver herbal supplement Liv 52 emerged as one of India's top-selling herbal tonics in August, driven by increased cases of liver-related illnesses during the monsoon season. The Indian pharmaceutical market saw a 6.3 per cent growth year-over-year, with gastrointestinal and anti-diabetic medications performing strongly in both sales value and volume ..read more
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Brands, channel your inner mojo
ET Brand Equity » Marketing
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13h ago
Many FMCG and consumer discretionary companies have faced sluggish consumption for seven quarters. They claim the rural market is under stress, while CDCs note that discretionary spending is the worst hit. . New-age D2C brands have captured significant market share by catering to niche needs. Established companies can regain growth by adopting a brand-as-platform strategy and leveraging technology ..read more
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Final CCI order on Amazon & Flipkart likely by November
ET Brand Equity » Marketing
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13h ago
The Competition Commission of India is expected to issue final orders by November on its investigation into Amazon and Flipkart's alleged anti-competitive practices. The probe has found that both companies extended preferential treatment to select sellers, distorting competition across various product categories. The final decision will follow deliberations on the findings and responses from the parties involved ..read more
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Micro SUVs take the wheel as Motown hits rough patch
ET Brand Equity » Marketing
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13h ago
Micro SUVs are gaining popularity in India, driving a significant shift from traditional cars. Sales of models like Hyundai Exter and Tata Punch have surged by 72 per cent in the first four months of this fiscal year. This trend is supported by rising rural aspirations and the versatility offered by these vehicles ..read more
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After 7 golds, Paralympians at final hurdle- endorsements
ET Brand Equity » Marketing
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13h ago
Indian Paralympians' remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despite winning a record 29 medals, including seven golds, endorsements and sponsorships remain limited and less lucrative compared to Olympic athletes. Some brands like Puma, Adidas, and Coca-Cola continue to support and show interest in para-athletes ..read more
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Finding the fun factor in B2B marketing
ET Brand Equity » Marketing
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17h ago
Having spent a while in the B2B ‘niche’ with some of the prolific minds in high performing global teams, the author shares what one learns to cultivate curiosity and ingenuity. “How can we do it differently to make a positive difference to the customer and the community?” dispels all inertia ..read more
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India probe finds Amazon, Walmart's Flipkart breached antitrust laws
ET Brand Equity » Marketing
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1d ago
An Indian antitrust investigation has found U.S. e-commerce giant Amazon and Walmart's Flipkart violated local competition laws by giving preference to select sellers on their shopping websites, according to reports seen by Reuters ..read more
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With sales in the slow lane, car companies ramp up September discounts
ET Brand Equity » Marketing
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1d ago
Carmakers are increasing discounts to attract buyers and clear inventory as sales remain sluggish. Discounts have risen to 12-14% of the average selling price from 10-12% in August. Models like Mahindra's Scorpio Classic and Honda's Amaze sedan see significant discount hikes. The trend is ahead of the Shradh period, which may further impact sales ..read more
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Metavisio-Thomson to buy into New Shop
ET Brand Equity » Marketing
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2d ago
Metavisio-Thomson's India unit is acquiring a minority stake in New Shop, a convenience retail chain. The deal, valued at USD 125 to USD 150 million, involves setting up 120 flagship stores in two and three-tier markets. New Shop is also acquiring the 24Seven grocery chain from Godfrey Phillips. The partnership aims to expand their product portfolio and presence across India ..read more
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