As part of this exciting collaboration, Jaiswal will be featured in Boat’s upcoming marketing campaigns and initiatives. He will help showcase the brand's diverse range of audio products designed to elevate every moment of life with music ..read more

Apple's sales decline in China as Huawei gains market share. Vivo leads in sales, while Huawei's Mate 60 series impacts the premium segment. iPhone may recover with new strategies and AI features, as predicted by Ivan Lam ..read more

With influencer marketing becoming a necessity over the years, brands must effectively engage with the target audiences to stay competitive in the market. This comes with challenges ..read more

As more and more brands started pervading the consumer mind space, the focus shifted to what we call as purpose driven branding. The company has been battling it out with the social influencer who initiated this whole story. Will it affect sales? Will it create negative impact on the brand? Will the value proposition about “Tayyari jeet ki” still stay relevant or that is likely to change ..read more

A guide to success in the omnichannel era ..read more

In this article, the author explores the world of engagement pods as these are called and what they mean for us as consumers, as brands and as thought leaders ..read more

Wet wipes eventually break down into microplastics, which damage ecosystems and contribute to water pollution, and discarded wipes have increasingly littered Britain's beaches ..read more

India's preference for compact vehicles under 4 meters in length is declining, with their market share dropping from 62% in 2021 to 50% in 2023. The number of models in this segment has also decreased. Shifting consumer tastes, including a preference for larger vehicles, are prompting automakers to rethink strategies. The popularity of entry-level SUVs has grown, overlapping with premium hatches and sedans ..read more

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