Spotted this on a SaaS homepage headline recently: "Supercharged software that delivers results"   If this sounds confusing to you, it's because it is.    "Hyperliquid water. That gets you wet"    Great! Now why should I buy it?    Here's the 2 part secret to writing great headlines for SaaS landing pages:    Be opinionated. Be specific.   1. Be opinionated   So much of B2B SaaS is vanilla. There are so many exciting flavors out there but we so frequently choose the one that's most palatable for the most people   The end result is tha ..read more

A lot of agencies view their clients as a problem. "They ask so many questions" "Why do they always want a call?" "Why do I need to build a business case" Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years.  No, you read that right: 3 years. Not 3 months.  What do they see with PBS that they don't with other agencies?  I believe there are three components that matter:  1. We have a differentiated methodology   Plenty of marketing agencies execute aspects of SaaS marketing work but Powere ..read more

As a marketing leader, a large part of your ability to get the job done is in proving that you're delivering value already  But it's also an area of marketing leadership that many get wrong  Are these 3 communication errors killing your ability to prove the value of your work? 1. Stating an observation without impact, importance, or insight 2. Using passive vs active voice 3. Giving inputs more airtime than outputs ? Stating an observation without impact, importance, or insight It's extremely easy to notice something and report it. But all you're doing is giving metrics, not meaning ..read more

Landing page best practices? Useful. But not always the best     This page by Cognism is almost perfect And it breaks a lot of the best practices that you'll find in an article about making B2B SaaS landing pages ✨ Best practice 1: Keep your landing page copy short Cognism's response: here's a wall of text Their homepage hero currently comes in at 116 words. Compare that to ZoomInfo which comes in at 33 words The best practice assumes the reader doesn't have time to make a choice but when they're buying a tool like this, they *need* to make a considered choice There's potentially mi ..read more

Most B2B SaaS companies spend too much time on new customer acquisition and too little time on expansion, retention, and referral. The PE-backed companies we work with get this playbook. Here's what we do: 1. Measure these 4 areas for customers - NPS – it's a leading indicator of how much people like what you do and we think it's linked to churn (high NPS is correlated with low churn) - Products subscribed – how embedded is the platform you're selling in the client's business. If there are multiple 'products' in use, then not only is your expansion revenue growing but you're also likely to see ..read more

Accompanying blogpost: 12 Best SaaS Marketing Agencies (And an Evaluation Criteria) Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20 or 30 different options, how do you distinguish a world-class agency from a mediocre one? Unfortunately, most clients don’t figure out the answer to this question until after hiring an agency and wasting thousands of dollars – not to mention all the missed sales opportunities a more effective agency could have helped you win. To help you avoid hir ..read more

Only a handful of SaaS marketing leaders I spoke to in Q1 expected that they'd even be close to their pipeline goals And almost certainly, CMOs, VPs, Directors, Heads of, will be asked by the higher-ups what happened The answers will be simple: Whether it's the relentless cutting of teams and budgets, deals taking longer to move through pipeline or a decrease in demand across the market It has been... unpleasant I've been reflecting on my own performance this quarter and I'm OK with admitting I'm behind what I'd normally expect in Q1 But I'm also not beating myself up and here's why: 1. The cl ..read more

We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we'll be breaking down some of our favorite questions and best practices you should keep in mind when conducting such interviews.  Some of the topics we touch on in today's episode include: Word-for-word questions you can use for your next customer interview Body language and expressions to avoid during the interview What to do when the interviewee gets emotional  By the end of the episode, you'll know exactly how to conduct the bes ..read more

Accompanying blogpost: The “Boomerang Method” Remarketing Strategy for SaaS The vast majority of B2B remarketing strategy uses “one-size-fits-all” messaging. But as we’ve seen, there are more efficient remarketing strategies for SaaS. The best remarketing strategies for SaaS, segment audiences based on the specific actions they take on site, and then present them with content that matches their intent. From there, by expanding your retargeting strategy beyond just the trial or demo signup phase, you can encourage more product usage and tier upgrades while reducing customer churn — all of ..read more

We here at Powered By Search often get many messages asking what are some of the best questions to ask during a customer interview. So in this episode, we'll be breaking down some of our favorite questions and best practices you should keep in mind when conducting such interviews.  Some of the topics we touch on in today's episode include: Word-for-word questions you can use for your next customer interview Body language and expressions to avoid during the interview What to do when the interviewee gets emotional  By the end of the episode, you'll know exactly how to conduct the bes ..read more