All you need to know about grants for website creation and digital transformation Are you the owner of a small or medium-sized business (SME) and would you like to set up a transactional website and thus increase your sales and your visibility on the web? Do you want to implement new digital marketing strategies within your SME? Did you know that for several years the Government of Canada has been offering grants to help SMEs carry out a digital transformation? Indeed, the Government of Canada has implemented the Canadian Digital Adoption Program (CDAP) which aims to help small and medium-size ..read more

The internet 10 years ago vs today While the internet is relatively new and we’re still looking to the future, we sometimes fail to realize how much it has evolved in just a few short years. In fact, the evolution of the internet has happened at such a rapid—even blistering—pace that we tend to forget that this means of communication emerged hardly more than 30 years ago, in 1989, under the name “World Wide Web.” The first website was created in 1991, and the internet became public in 1993. In 1994, the first search engine appeared. Do you know which one it was? Well, it wasn’t Google! It was ..read more

Having a Facebook Page vs Having a Website Currently, numerous companies of all sizes, whether freelance operations, professional services, SMEs or large corporations, have a Facebook page and a Google My Business listing, but not necessarily a website. When it comes to promoting your products or services on the internet, as the owner of your company, you’ve no doubt had to choose and invest in one solution as opposed to another. Although a presence on Google is indispensable these days for search engine optimization (SEO) and local referencing, as we’ve established in a previous blog post (wh ..read more

Navigating the world of internet marketing These days, being present on the internet and in social media is essential for businesses of all sizes, from independent contractors and start-ups to SMEs, professional services and major corporations. Having an effective, relevant internet presence will enable you to grow your sales, increase awareness of your brand and build a solid reputation through client reviews. Therefore, you must develop and invest in an internet marketing strategy as an integral part of your communication plan. However, to create and implement this type of strategy, it isn’t ..read more

4 SEO elements to push you to the top of the search results Would you like your website to appear among the first results in Google and other search engines? Even if you aren’t an internet marketing expert, you surely know that your website’s natural referencing—or Search Engine Optimization (SEO), as it’s commonly called—will help you present your services or sell your products, as it will position the website at the top of the search results, thus driving traffic and sales. If all of this resonates with you and you understand the value of organic referencing but you don’t know where to begin ..read more

How to choose an SEO agency in Montreal As the owner of a business, whether an SME, a store, a big corporation or a professional service company, if you’re looking for an SEO agency in Montreal, you’ll have no shortage of choices! In fact, there are hundreds of SEO agencies throughout Quebec, including Montreal, so it can be very difficult to determine which one will be right for you, depending on the nature of your business and your specific needs. Unfortunately, to complicate the matter even further, when it comes to SEO and general web services, there are a number of dishonest providers tha ..read more

A closer look at SEO writing As we’ve already indicated in several other blog posts, the algorithms used by search engines (chiefly Google) are complex and constantly evolving. In fact, Google regularly modifies its algorithm—whether through small changes or major technical overhauls—in order to facilitate the user experience. Consequently, it isn’t always easy to keep up with the latest developments. However, for your website to remain at the head of the unpaid results in search engines, you must adapt to new natural referencing techniques, also known as search engine optimization (SEO). SEO ..read more

Fraudulent domain name renewal letters There are numerous frauds on the internet, so be careful! The most common ones are those that affect individuals; however, frauds targeting the owners of all types of businesses are quickly multiplying, regardless of whether or not the businesses have a commercial website. In previous blog posts, we’ve talked about scams aimed at company executives. We’ve specifically discussed scams perpetrated by ill-intentioned people who try to pass themselves off as Google representatives in an attempt to take control of the companies’ identifiers, as well as certain ..read more

8 tips for optimizing your images for search engines The algorithms that Google and other search engines use are complex and constantly evolving! In fact, Google regularly changes its algorithm–whether through small modifications or major technical overhauls–in order to improve the user experience. With so many changes, it can be hard to find your bearings, but for your website to hold on to its position among the top search engine results, it’s vital that you stay informed of the latest developments and adapt your search engine optimization (SEO) techniques accordingly. SEO enables you to pos ..read more

Search engine optimization: transform your meta descriptions Fine-tuning your search engine optimization (SEO) strategy should be one of the first things you consider before launching a website. In fact, SEO (also called “natural referencing” or “organic referencing”) enables you not only to increase the visibility of your company but also to position your website among the top results in search engines, namely Google. As we’ve already established in previous blog posts, Google’s algorithm is complex and in a constant state of evolution, which is why it’s so important to keep up with the lates ..read more