How to Best Leverage Television to Amplify Your Book's Visibility - BM415
Book Marketing Mentors
by Susan Friedmann, Meredith Allan Breitstein
2d ago
Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready.   From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV appearances can set your book apart.  Key Takeaways: Understanding Television's Appeal: Discover why television ..read more
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How to Anchor Your Sales Potential with a Solid Book Marketing Strategy - BM414
Book Marketing Mentors
by Susan Friedmann
1w ago
Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success? This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message. 5 Key Takeaways: The Anchor of Authenticity: Alyssa emphasizes the importance of being genuine in your marketing approach, highlighting how authenti ..read more
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How to Transform Your Brand with The Power of a Great Name - BM413
Book Marketing Mentors
by Susan Friedmann, Alexandra Watkins
2w ago
Are you curious how to transform your right and elevate your book's success?  Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome."  In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal. Key Takeaways: Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, rec ..read more
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How to Best Transform Your Book into a Marketing Machine - BM412
Book Marketing Mentors
by Susan Friedmann, Margie Beiswanger
3w ago
Is your book the beginning or the end of your entrepreneurial journey? In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities.  She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors. Here's what stood out: Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them. Content Transformation: U ..read more
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How to Boost Your Book Sales with the Power of Podcasts - BM411
Book Marketing Mentors
by Susan Friedmann
1M ago
Want to boost your book sales using the power of podcasts? Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets. Key takeaways include... Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience. Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and capti ..read more
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How to Unlock Your Creative Potential to Unleash Your Authentic Voice - BM410
Book Marketing Mentors
by Susan Friedmann, Jennifer Dohr
1M ago
Want to unlock your creative potential to unleash your authentic voice? In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out: Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the world," to encourage authentic expression. Therapeutic Writing: Emphasizing writing as a way to heal ..read more
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How to Unlock the Secret to Becoming Unforgettable Online - BM409
Book Marketing Mentors
by Susan Friedmann, Virginia Parsons
1M ago
If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons. Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include... Elevating Reputation: Use referrals, impactful reviews, and video marketing to establish authority. Strategic Marketing: Replace erratic efforts with consistent, strategic actions for s ..read more
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How to Elevate Marketing Yourself With Winning Success Strategies - BM408
Book Marketing Mentors
by Susan Friedmann, Caelan Huntress
1M ago
How good are you at marketing yourself? Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself."  Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works.  Key takeaways include: Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success. Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your ..read more
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How to Best Discover the Secrets to Fiction Author Marketing Success - BM407
Book Marketing Mentors
by Susan Friedmann, Kevin Johns
2M ago
Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level. Key insights include... The significance of writing an incredible book as a marketing technique  Strategies for generating lead magnets and creating communities Tips for reaching out to journalists and podcasters for interviews And much, much more... Tune in now, so you don't miss out on Kevin's invaluable advice ..read more
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How to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406
Book Marketing Mentors
by Susan Friedmann
2M ago
Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success.  Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales. Key takeaways: Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks. Triumph Over Setbacks: Susan shares her "David and Goliath" story of persuading a publisher to press on with ..read more
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