In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolving your main offerings can lead to continued growth and success. For more details, visit illanaburk.com ..read more

In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about evaluating core business aspects, gathering customer feedback, and maintaining consistent communicatio ..read more

In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk ..read more

Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and offers actionable steps for evaluating and enhancing one's professional credibility. For more details, vis ..read more

In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche audience that resonates with your unique approach. Burk also explores how this approach enhances your leadership positioning. By prioritizing your well-being and passion, you operate from a place of strength and cl ..read more

Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success.  Why does backcasting often outperform traditional forecasting?  How can you apply this method to both personal and business objectives?  Learn practical steps to implement backcasting in your life and overcome common challenges. Whether you're an entr ..read more

Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing. If you haven't joined "Go For The Know," you still absolutely can. You can join anytime. I would love to have you. Here's what we'll cover today: - Defining visibility as I see it. - Why and how most people focus on ..read more

This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. The discussion encourages listeners to consider their own risk tolerance and personal responsibilities before pursuing entrepreneurship. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc ..read more

I'm guessing you're here because you want to give feedback without being a jerk, right? Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that is empathetic, constructive, and respectful. We start by challenging the common notion that feelings have no place in business. Acknowledging and respecting others' feelings matters. We outline four key steps to artfully giving feedback: 1. Check Your Ego: Feedback should not be about showcasing yo ..read more

Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the experience. Whether it's refining your creative process or enhancing your professional journey, we share actionable tips on making feedback work for you.  Listen now to learn the strategies that will help you embrace feedback not as criticism, but as a valuable tool for personal and professional ..read more