In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that.  So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it, what it means, and then we will wrap up with a little bit about how to understand the resources that are available to you. And how they fit into that bigger picture of you know, what your strengths, weaknesses, and opportunities and threats actually are.  Can you see all these parts of your ..read more

In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the next steps are unclear. So how do you get through the toughest time in your business without quitting or going crazy? Many clients work with Illana to level up or transition to a new phase in their work. They struggle with determining what is valuable and worth pursuing, and what they should leave behind. And in all of this, con ..read more

Asynchronous income. What IS that?!   In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income,  and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define asynchronous income and whether or not it's right for your business. How could you create asynchronous income streams to allow you to flatten out your income so there are fewer peaks and valleys? Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to ..read more

How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners.  First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one. Then I talk a bit about what it means to make that conscious choice to take a different path. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information vis ..read more

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do.   Today I am talking about being afraid of saying the wrong thing and whether or not that's a bad thing, how to stay connected to your customers, and how you can aspire to not hurt others while still saying what you want to say. Stop being afraid of the wrong thing. Good Bu ..read more

Does your work make the world a better place? When you think about creating an offer,  do you think about the impact of what you're doing? And how do you think about it? In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business and what place the triple bottom line has in your offer design. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more in ..read more

This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more. Join me. And thanks for listening. I am truly grateful that you're here. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit YourLifesWorkshop.Com ..read more

This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?   And are you even designing one with an ending?   First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started? And is that going to be different for every client? Or do you want an open-ended loop? Are you more interested in having an open-ended client relationship?   We're going to look at two different t ..read more

In part 3 of the Offer Design Series, we talk about delivery. How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doing good work. I had to change the way I delivered in order to keep my promises to clients. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, crea ..read more

Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit YourLifesWorkshop.Com ..read more