In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in! You'll Learn How To: Differentiating between physiological and psychological needs Exploring Maslow's hierarchy of needs Psychological need for pattern recognition Building trust through consistency in brand messaging Examples of pattern recognition in daily life and business The importance of belonging in brand engagement Exa ..read more

In this episode, Fiona shares a personal experience that led to a valuable lesson about reframing tasks in business. She reconsiders what she might find tedious or enjoyable in her own business routines. Tune in! You'll Learn How To: Personal health scare and hospitalization Importance of monitoring heart rate Reflection on task enjoyment and labelling Reassessing tedious tasks in business Strategies for making tasks more enjoyable Encouragement to reconsider task perceptions Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/f ..read more

In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in! You'll Learn How To: The power of serendipity in business Importance of adopting marketing strategies over time The impact of platforms The concept of omnichannel marketing Learning from past marketing failures and successes Leveraging opportunities like partnerships The long-term nature of marketing impact Leveraging personal connections Utilizing radi ..read more

In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in! You'll Learn How To: Exploring the notion of a "cap number" Various perspectives on defining personal cap numbers Aligning financial goals Considering financial fulfilment in business Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Connect and get in touch with My Daily Business My Daily Business Shop My Daily Business Free Weekly Planner My Da ..read more

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!  You'll Learn How To: Tap into the emotional needs of your audience Understanding the emotional drivers in purchasing behaviour Utilizing customer testimonials Assessing marketing strategies to balance emotional and rational drivers Personal purchasing and emotional responses Get started on a more successful and sustainable small business with our range of free tools at ..read more

In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in! You'll Learn How To: The Importance of Kindness in Business Negative Trends in Online Spaces Exploring Rage Baiting in Marketing Ethical Considerations in Social Media Engagement Building Brand Loyalty Through Positive Connections Long-Term Impact of Marketing Tactics Personal Reflections on Values and Marketing Strategies Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/f ..read more

In this episode, Fiona chats with Radhika Mayani of Left Handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in! You'll Learn How To: Doing everything in the early stages of entrepreneurship Conducting thorough research and asking questions Utilizing Google and various tech platforms Finding inspiration from podcasts and books Implementing sustainability measures Staying true to the business mission Overcoming challenges while transitioning to new ..read more

In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in! You'll Learn How To: Reflecting on personal milestones and markers in life Recognizing the value of diverse experiences in shaping one's business journey Using exercises like "connecting the dots" to gain clarity and confidence in business endeavours Encouragement to embrace non-linear career paths and unique stories Sharing personal anecdotes and experiences to inspire others Practical tips for implementi ..read more

In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in! You'll Learn How To: How to shift focus from worry to value creation Identifying and questioning the root causes of fear around visibility in business. Manageable steps towards overcoming the fear of being seen Recognizing and exercising control over the narrative Shifting focus towards the value you offer to your audience and potential customers Embracing the realization that you have the resilience to navigate thro ..read more

In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in! You'll Learn How To: Evolution of Sage and Clare from early days to now Experience of hiring and building a team Family dynamics within the business, including Phoebe's sister and husband being part of the team Advice for those intimidated by the tech side of e-commerce Developing and implementing a loyalty program for the business Challenges and successes in ou ..read more