You might have heard that all companies should invest in content and SEO efforts. That’s partially true since SEO isn’t suitable for all companies, especially early-stage ones, but content, in general, is something everyone can—and should—take advantage of. In this guide, this is why we’ll show you how to think beyond a strict SEO scope when creating content and how to see things from a different angle. To be precise, we’re going to cover: The 3 content types that SaaS companies can invest in The 4 content marketing factors to keep in mind How and why original content generates results Le ..read more

Amsterdam, 12 May 2022. The Amsterdam-based tech company AG5 is thrilled to announce that the team has raised €1.2 million from tech investor Peak in their latest investment round. We will use the funds to further develop our skills management software and market the platform globally. Today, international organizations such as Jacobs Douwe Egberts, KLM, and Toyota Boshoku use our software to map employees’ skills to schedule them correctly, train them in time and ensure international regulatory compliance. Organisations from all over the world in search of help with similar challenges fin ..read more

Are you interested in funding, but are reluctant to give up control of your start up or scale up SaaS company? Annum may have found a solution. A few weeks ago, we wrote about a SaaS startup that went from 0 to 100K MRR in just two years. Stories such as these are an inspiration to all SaaS entrepreneurs and startups. But it is not just SaaS entrepreneurs who are interested in these cases. Investors too are eager to discover SaaS startups that will be going through the roof soon. We spoke with Annum, which invests in SaaS companies with potential.   From traditional investor to something ..read more

India is known for its strong tech scene. So you would expect there are a lot of SaaS events. You might be surprised, though, when you read further. As anyone who works in IT or SaaS knows, the time that everything “tech” came from Silicon Valley is very distant history. SaaS companies are everywhere now, from Czech or Germany to New York (USA). There are many global tech hubs, but India is something else. According to a McKinsey & Co report quoted in an article on CNN “India’s software-as-a-service industry could be worth $ 1 trillion in value by 2030.” With an industry that large, it is ..read more

With the growth of the SaaS market (estimated to be around € 140 billion in 2022) SaaS can no longer be discounted as hype or a fad. The market grows, the number of users grows and the number of suppliers grows. With growth everywhere, who can still claim to know the entire market? That’s why SaaS events are great. A good SaaS event offers you an opportunity to meet industry leaders, be inspired by amazing keynote speakers and get in touch with new clients. Not every event is a good SaaS event though. If you are not selective, you might find yourself seated in an auditorium surrounded by high ..read more

Do you struggle while making a pitch deck? Have a look at these free pitch deck templates and discover what others did before you.   There are many things you need to learn when you are running a startup, especially when your SaaS startup reached that point where you start looking for additional funding. If you find that your growth is slowed down by lack of funds, you need to find outside investors. To convince them, you need –among other things- a good pitch deck. Great, another thing you need to learn about… In short, a pitch deck is a short (15-20 slides) presentation with all the in ..read more

A while ago, you had an idea for a new SaaS. You and a few others got together and founded a startup to develop an MVP (Minimum Viable Product). You even landed your first client(s). Your concept works, but you need extra funding to make your SaaS startup live up to its true potential. There is only so much you can do while bootstrapping your SaaS (notable exceptions excluded, of course), so you feel it is time to attract outside investors. These outside investors won’t just throw money at your startup just for showing up. You need to thoroughly prepare for any meeting with potential investor ..read more

Many companies are eager to get started with a Kubernetes container orchestration platform. But which partner is best for your organization? Choosing the right Kubernetes provider is not straightforward. In this whitepaper, we offer practical tips and guidelines to select the right (Managed) Kubernetes provider. A migration to container technology is often seen as the next step in application development. However, embracing container technology and taking the first steps in this field is not simple. Kubernetes, for example, quickly becomes very complex if the system is deployed on a large sc ..read more

As a SaaS-entrepreneur, you are (probably) hungry for success. Luckily, there are many roads to success. But to travel down that road, your SaaS startup needs funding. In an earlier article, we discussed 7 ways to get funding for your SaaS-startup. What becomes clear in the article is that most ways to get funding require some persuasion. Except when bootstrapping, where you just keep investing your own profit to facilitate growth, getting your startup funded involves getting investors on board. For this, the investor pitch deck is indispensable. What is an investor pitch deck? The typical in ..read more

When a SaaS-company is founded in 2019, completely bootstrapped and  then manages to reach 100K MRR (Monthly Recurring Revenue) in just two years, we want to know more. So we’ve reached out to Carlo Morandi, to ask him a few questions. Carlo Morandi is one of the two founders (the other being Gianluca Bargelli) of CallBell, a young SaaS platform for customer communication via Direct Messaging Apps. Things could have gone completely different for Morandi, as he tells us he didn’t plan to start working in SaaS: “I ended up working in SaaS by chance actually.” He explains that in 2016, he w ..read more