It is May and that means we are likely in the grind - getting email out the door mindlessly. Now's the time to increase engagement and add some 'umph.' In this episode, I provide 11 tips you can weave into your email plan to make your email perform even better. Have questions? Send any questions my way to conversations@emailgrowthsociety.com ..read more

It is May and that means we are likely in the grind - getting email out the door mindlessly. Now's the time to increase engagement and add some 'umph.' In this episode, I provide 11 tips you can weave into your email plan to make your email perform even better. Have questions? Send any questions my way to conversations@emailgrowthsociety.com ..read more

Email design continues to make or break email performance. And we get it - if you are a small company, it is a laboring task to create great, functional emails. If you are a seasoned marketer working for a big brand, you may have your "brand" goggles on, blocking yourself due to making them email "perfect," which likely means you are getting no email out the door or they are built the wrong way. Today, I am sitting down with Roland Pokornyik, CEO of Chamaileon.io. Roland is a seasoned email marketer specializing in email design, dark mode, and email accessibility. You are going to want to ..read more

Given that the typical American smartphone user receives about 45 notifications per day, it's no shock that push notifications are increasingly companies' channel of choice for engaging with subscribers. If your company has an app-based experience - or you are looking to add some new interactions with your desktop experience - you'll want to learn how to incorporate push notifications into your communication strategy. In this episode, I cover how to use push - and how not to use them. Send questions my way to conversations@emailgrowthsociety.com ..read more

In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensure you are making the best of your GTM strategy. After you launch your ads a little too late to be thinking about your email programs. There is a very simple, cost-effective way to get key email programs up and running. Take a listen. Have questions? Send them my way to conversations@emailgrowthsociety.com Are you a small business looking for a training t ..read more

In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensure you are making the best of your GTM strategy. After you launch your ads a little too late to be thinking about your email programs. There is a very simple, cost-effective way to get key email programs up and running. Take a listen. Have questions? Send them my way to conversations@emailgrowthsociety.com Are you a small business looking for a training t ..read more

We're in the midst of yet another global event that is causing a ton of anxiety, fear of the unknown, and potential financial impact. With that comes change - change to the way that we approach marketing, especially email. In this episode, I share several considerations for how to adapt your email marketing for this very sensitive time. If you have a question specifically to your company, please send it my way to conversations@emailgrowthsociety.com ..read more

Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on multiple devices, email clients, it's accessibility to those that meet ADA requirements, not to mention if we want Alexa to read the email. There are some staple best practices to follow so that you can still have that beautiful email you want, but most importantly you have that functional email your recipients need (and deserve). I decided to bring on ..read more

Ready to rally to the end of a successful Q1? Email will need to be on point. I've thought of some ways you can be super clever and take advantage of in March. So get your email content calendar ready because planning begins now! QUESTIONS? Send them to me at conversations@emailgrowthsociety.com ..read more

In any business process, honing in on the basics is key to having a stable foundation. For today's episode, Amy Mangueira shares the five basic things you need to be doing to improve your email marketing. Remember, content and value are the most important part of your email. Don't get sidetracked by the miscellaneous stuff unless you have the fundamentals already up and running. Don't miss these practical tips from the Email Guru herself ..read more