In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time.  In this episode of Beyond Marketing, Camila joins long-time friend and MG Empower CEO, Maira Genovese, to discuss the past, present and future of social media and the creator economy.  From an inc ..read more

What’s the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it’s all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves. In this episode, our hosts sit down with a legend of our times to discuss the true meaning of virality, the impact of being queer on Esse’s worldview, and the ever-blurring lines between art, commerce and politics. Having found internet fame in 2021 thanks to a political satire video th ..read more

After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content.  By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her mo ..read more

After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content.  By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her mo ..read more

In this pill episode, Denis Colak & Nimi Blackwell, two successful creators who have joined forces to become a powerful and dynamic duo, discuss their journey, the key differences between working with luxury and fast fashion brands, and the pace of diversity in the industry. They’ve worked with it brands like Dior, Burberry, Bulgari, Tiffany, Prada, and Gucci – so their perspective on getting noticed, driving consumer attention and building relationships with all corners of the industry is not to be missed by creators and brands alike.  Tune in for a delightful short break! --- Send ..read more

How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.   In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge op ..read more

Aayati Dash is only ten years old, but with a veracious attitude and incredible vision, she’s proving that sometimes kids really should be in charge.  From growing up in India to laying roots in the USA, from feeling bullied to finding strength through her creative skills, Aayati’s journey has placed her at the centre of some of the most prestigious stages in the world, including #Davos and #CannesLions to speak out for young girls. Manifested in Queendom Metaverse, a unique virtual space of her own design, Aayati’s work is all about empowering young women to dream big and pave their own ..read more

Our guest in this episode holds not one, but two world records for surfing the biggest waves ever ridden – in both men’s and women’s categories.  Maya Gabeira, Big Wave Surfer & Environmental Activist, doesn’t usually go on podcasts. So we are incredibly privileged to have her on the show as she revives her brave trajectory in pursuit of passion – from serving tables in Hawaii, to the conquest of the big waves sanctuary, Nazare (Portugal).  The one-of-a-kind athlete opens her heart about the challenges of being a pioneering woman in the testosterone-fuelled sport, an almost fatal ..read more

The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond. On a short trip to the past, they analyse and discuss data power, the latest AI advancements, the fluidity between online and offline, and more, connect the dots between consumer behaviour trends, proving that when you’ve got the right data – and you know how to interpret it – you ca ..read more

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape. This is a can't-miss conversation full of inspiration, education, and fun – enjoy! --- Send in a voice message: https://podcaster ..read more