Trends Transforming Social Media and Influencer Marketing in 2024
Influencer Marketing Talks
by Cure Media
1M ago
Join us this week as we sit down with Carlos Casquilho, Head of Revenue at Cure Media. Dive into the latest trends shaping the social media landscape and discover the evolving dynamics of consumer behaviour in 2024.  Learn about the evolution of consumer behaviour towards a social-first mentality and understand why high posting volumes are now crucial for standing out in a crowded digital landscape. Discover the strategic importance of micro-influencers, creative production, and the effective use of historical data for successful influencer campaigns. Tune in for expert insights and strat ..read more
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Rethinking Retail: The New Dynamics of Consumer Behaviour
Influencer Marketing Talks
by Cure Media
2M ago
This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how digital platforms and influencers are reshaping consumer interactions and what retailers must do to stay connected and relevant in this fragmented landscape. We also debunk common myths about consumer behaviour that retailers often believe, providing insights into the real drivers behind consumer decisions. Tune in to gain actionable insights on adapting to consumer behaviour changes and leveragin ..read more
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Decoding Marketing Success: The Anatomy of Effectiveness
Influencer Marketing Talks
by Cure Media
2M ago
Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know. Discover strategies for balancing brand building with sales activation, the importance of multi-channel approaches, and adapting to economic shifts. Whether you're looking to sharpen your marketing tactics or find new ways to drive growth, this episode offers invaluable insights for navigating today’s dynamic marketing lan ..read more
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Why Arla is Scaling Up Influencer Marketing
Influencer Marketing Talks
by Cure Media
3M ago
In this week’s episode we chat with Sara Johansson, Strategic Media Lead Sweden at Arla, the world’s largest organic dairy producer, operating in 146 countries. Sara will share her expert insights on integrating influencer marketing into Arla’s expansive media strategy.  Together, we’ll delve into the data-driven tactics behind Arla’s influencer collaborations, learn how they maintain relevance in a rapidly shifting marketing landscape, and explore potential future trends that could reshape traditional marketing strategies. Don’t miss this insightful discussion on how traditional brands l ..read more
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How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
Influencer Marketing Talks
by Cure Media
3M ago
In this episode, we're joined by Søren Mohr, Nordic Media, Digital and AI Manager at Nestlé, who shares his insights on seamlessly integrating AI into marketing frameworks. Discover the strategic roadmap for AI adoption, from securing executive endorsement to fostering a culture of innovation and adaptability within your teams. We'll explore practical strategies to leverage AI for enhanced creativity and efficiency in marketing, ensuring your organization stays ahead of the digital curve. Uncover the potential of AI to transform your marketing operations and drive unparalleled growth. For more ..read more
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Active Attention: The Key to Effective Marketing
Influencer Marketing Talks
by Cure Media
4M ago
In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights. In our discussion, we uncover: What active attention means for marketers and why it matters. Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds. The impact of platform choice on maintaining active attention ..read more
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Next-Gen FMCG: A Guide to Engaging Communication
Influencer Marketing Talks
by Cure Media
4M ago
In this podcast episode, we will dive into the transformative world of pharmacy retail with a spotlight on Kronans Apotek, a leader in the Swedish pharmacy market together with Anja Fahlström, Digital Marketing Manager and Jennifer Kovacs, Head of Digital Activations.    We’ll explore the booming e-commerce growth within the beauty segment, the evolution of pharmacies beyond traditional boundaries, and how Kronans Apotek is innovating in response to changing consumer behaviors. Plus, we'll uncover the role of influencer marketing in their strategy and the impacts seen from the channe ..read more
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Beyond the Basics: Finetuning Your Influencer Marketing Strategy
Influencer Marketing Talks
by Cure Media
5M ago
In this week's episode, Frida sit down with Julia Arheden, a strategist with over five years in the influencer marketing field, currently leading strategy for Cure Media's major clients. Julia brings her deep industry knowledge to the table, offering invaluable tips on refining your influencer marketing strategy to meet the evolving demands of consumers.    You will also learn:  The often-overlooked factors critical for a successful influencer marketing strategy  The essentials of content creation in today's high-expectation consumer landscape Julia's perspective on the la ..read more
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Utilizing AI: Trends, Tools, and Tomorrow
Influencer Marketing Talks
by Cure Media
5M ago
In this week's episode, we're joined by digital marketing expert Sara Öhman, who brings her insights into leveraging AI for brand communication through digital and social media. We'll cover the latest developments in AI across various media, discuss essential AI tools for businesses and individuals in 2024, and examine AI's evolving role on social platforms like TikTok and Instagram. Sara will also shed light on under-explored yet significant AI applications worth investigating.    Key topics include: The progress of AI in enhancing text, images, videos, and audio Must-have AI tools ..read more
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Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
Influencer Marketing Talks
by Cure Media
6M ago
In this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury brands mastering innovative marketing in both the digital and physical realms? Lucy, leveraging her expert insight, reveals the most striking trends and marketing strategies that have resonated with Gen Z and Millennials in the constantly evolving economic landscape, sharing both key learnings and future projections. In this episode, you'll discover: The rising impact of influencer marketing and ..read more
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