The Business of Influencer Marketing
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Influencer marketing is an evolving industry that brands have been implementing into their social media marketing strategy. The Business of Influencer Marketing is your weekly podcast that takes a deep dive into the world of influencer marketing strategies right around 10 min.
The Business of Influencer Marketing
3w ago
In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success.
1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement.
2. Unless you have a comprehensive team to facilitate influencer marketing at scale, you need to hire an agency with expertise in influencer marketing
3. Stop the spray and pray approach. This is when brands work with influencers without a campaign structure ..read more
The Business of Influencer Marketing
3w ago
Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing.
1. Dedicated Time
2. Customer diversity
3. Honesty
To sum it up, influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers by understanding the word lifetime in the phrase customer lifetime value.
Diversifying your influencer partners will humanize your brand
Accepting honest communication with your influencer partners is essential for expansion and growth.
I hope this episode gave you clarity and maybe ..read more
The Business of Influencer Marketing
3y ago
In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success.
1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement.
2. Unless you have a comprehensive team to facilitate influencer marketing at scale, you need to hire an agency with expertise in influencer marketing
3. Stop the spray and pray approach. This is when brands work with influencers without a campaign structure ..read more
The Business of Influencer Marketing
3y ago
In this episode, I share an innovation that connects custom music and sound production and brands, which can be used on TkTok and Instagram Reels Incorporating with their influencer marketing campaigns ..read more
The Business of Influencer Marketing
3y ago
TikTok recently released new influencer marketing rules and it’s been all over industry news lately. In today’s episode, I will be talking about how
- TikTok has blocked fintech brands and other categories from running influencer campaigns.
- The workarounds of this fintech hold
- And Why TikTok has decided to implement these new policies
Thank you for listening and I’ll meet you in the next episode.
www.nsprmedia.net
Follow us! instagram.com/nsprmedia ..read more
The Business of Influencer Marketing
3y ago
Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing.
1. Dedicated Time
2. Customer diversity
3. Honesty
To sum it up, influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers by understanding the word lifetime in the phrase customer lifetime value.
Diversifying your influencer partners will humanize your brand
Accepting honest communication with your influencer partners is essential for expansion and growth.
I hope this episode gave you clarity and maybe ..read more