In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success. 1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement. 2. Unless you have a comprehensive team to facilitate influencer marketing at scale, you need to hire an agency with expertise in influencer marketing 3. Stop the spray and pray approach. This is when brands work with influencers without a campaign structure ..read more

In this episode, I share an innovation that connects custom music and sound production and brands, which can be used on TkTok and Instagram Reels Incorporating with their influencer marketing campaigns ..read more

TikTok recently released new influencer marketing rules and it’s been all over industry news lately. In today’s episode, I will be talking about how - TikTok has blocked fintech brands and other categories from running influencer campaigns. - The workarounds of this fintech hold - And Why TikTok has decided to implement these new policies Thank you for listening and I’ll meet you in the next episode. www.nsprmedia.net Follow us! instagram.com/nsprmedia ..read more

Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing. 1. Dedicated Time 2. Customer diversity 3. Honesty To sum it up, influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers by understanding the word lifetime in the phrase customer lifetime value. Diversifying your influencer partners will humanize your brand Accepting honest communication with your influencer partners is essential for expansion and growth. I hope this episode gave you clarity and maybe ..read more