Video views on social media aren’t what you think they are There’s a very good reason why your video views are so much higher on TikTok than anywhere else. And it’s not just because so many people watch so many videos on TikTok. Every platform has its way of counting video views. So here’s a quick guide to how each social network measures your video views so that you can decide for yourself if shifting all your focus to one platform is really just creating yourself a house of cards ..read more

The short answer is no. The long answer is “maybe a little.” Personal Brand is an incredibly personal topic. After all, you’re choosing how you plan to project yourself to the world, personally and professionally. And while I wouldn’t say I like the idea of someone basing their personal brand off someone else’s, there’s nothing wrong with being inspired by how someone else has built theirs. After all, I have lifted a lot of inspiration from Justin Welsh and bits and pieces from several other women and men who express themselves in a way that I resonate with. There is a danger of losing yoursel ..read more

You’ve just had your ads rejected by Facebook. They don’t give you much of a reason why. Just that you have probably violated their ads policies or community standards or something like that. What’s next? We’re going to take a look at three main reasons why ads get rejected: There’s something outside of your ads that is causing an issue There’s something you didn’t know was restricted It’s too easy for an algorithm to get confused about what you’re advertising Let’s drill down a bit ..read more

‍Today’s digital landscape is packed with opportunities, both for business and personal brands. A strong personal brand will help you stand out in a competitive market and expand your network. Personal branding can also be an effective strategy to get a job or accelerate your career. If you want to build a successful career, grow your business or just be a more interesting human being, building your own brand is the way forward. Here are five reasons to know why personal branding works so well for business ..read more

You know that old saying: “If you’re not growing, you’re dying?” Well, it rings true for businesses today. In order to compete, you need to be thinking outside the box and coming up with new ideas and creative solutions to keep up with your competitors. One way to do this is by optimising your website as a source of information and value for your target audience. Think about how many websites you visit in a given week. Probably more than you think, right? It stands to reason that these sites have been optimised for user experience. If they haven’t, they probably won’t get much traffic or views ..read more

Marketers worldwide have been howling over the loss of most interest-based targets in Facebook Ads over the last 18 months or so. Apple’s war on data tracking for advertising has made Facebook & Instagram ads much harder for many advertisers. But this isn’t the story for all advertisers ..read more

Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of being indexed by Google so that when someone searches for information on a particular topic, your blog post will come up first if it’s relevant to their search. Also, blog posts are much easier to read than long essays or documents with no subheadings. Finally, users are more likely to share blog posts on social media than long essays. Readers love them ..read more

Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated information. If you haven’t looked at Twitter for a while, there are some great reasons why you should start looking at Twitter again. Here are three reasons why you should start looking at Twitter again – and why this could be the perfect time to rekindle your Australian businesses' love affair with the ..read more

The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media platforms remains YouTube, with an estimated 1 billion users logging in monthly. If you’re not already using this network as part of your marketing strategy, now is the time to start. Here are 3 reasons why you should be using YouTube for business ..read more

It should come as no surprise that a professional hacker can break through any barrier. Zero-day attacks are common these days, so it's critical to harden and protect your site as much as possible. While an SSL certificate is certainly important, it is only one piece of the puzzle. In this epiosde, we'll debunk a few SSL myths, discuss the types of hacks that can still happen, and discuss how you can improve an HTTPS site beyond installing an SSL certificate ..read more