In this episode, Fiona talks about the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!  You'll Learn How To:  Tap into the emotional needs of your audience Understanding the emotional drivers in purchasing behaviour Utilizing customer testimonials Assessing marketing strategies to balance emotional and rational drivers Personal purchasing and emotional responses Get in touch with My Daily Business Instagram Good Business Group - Fa ..read more

In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in! You'll Learn How To:  The Importance of Kindness in Business Negative Trends in Online Spaces Exploring Rage Baiting in Marketing Ethical Considerations in Social Media Engagement Building Brand Loyalty Through Positive Connections Long-Term Impact of Marketing Tactics Personal Reflections on Values and Marketing Strategies Get in touch with My Daily Business Instagram Good Business Group - Facebook Group Emai ..read more

In this episode, Fiona chats with Radhika Mayani of Left Handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in! You'll Learn How To:  Doing everything in the early stages of entrepreneurship Conducting thorough research and asking questions Utilizing Google and various tech platforms Finding inspiration from podcasts and books Implementing sustainability measures Staying true to the business mission Overcoming challenges while ..read more

In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in! You'll Learn How To:  Reflecting on personal milestones and markers in life Recognizing the value of diverse experiences in shaping one's business journey Using exercises like "connecting the dots" to gain clarity and confidence in business endeavours Encouragement to embrace non-linear career paths and unique stories Sharing personal anecdotes and experiences to inspire others Practical ..read more

In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in! You'll Learn How To:  How to shift focus from worry to value creation Identifying and questioning the root causes of fear around visibility in business. Manageable steps towards overcoming the fear of being seen Recognizing and exercising control over the narrative Shifting focus towards the value you offer to your audience and potential customers Embracing the realization that you have the resilien ..read more

In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in! You'll Learn How To:  Evolution of Sage and Clare from early days to now Experience of hiring and building a team Family dynamics within the business, including Phoebe's sister and husband being part of the team Advice for those intimidated by the tech side of e-commerce Developing and implementing a loyalty program for the business Challenges ..read more

In this episode, Fiona shares quick content ideas tailored for product-based businesses. She also shares practical tips for engaging with audiences effectively. Tune in! You'll Learn How To:  Importance of creating diverse content for product-based businesses Utilizing simple techniques for showcasing product usage through visuals Demonstrating the process of creating products Engaging audiences with interactive content Leveraging customer testimonials to build social proof and trust Providing behind-the-scenes glimpses  Exploring seasonal uses for products to mainta ..read more

In this episode, Fiona talks about the valuable lessons that she learned from almost 400 episodes of her podcast. She also discusses the purpose and objectives of the podcast. Tune in! You’ll learn how to:  Overcoming procrastination and perfectionism to start the podcast. Balancing preparation with maintaining authenticity and spontaneity. Avoiding complacency and consistently delivering valuable content. Ensuring alignment with the podcast's brand and audience. Recognizing the natural fluctuations in podcasting Challenges of maintaining consistency in podcast production ..read more

In this episode, Fiona discusses the importance of having a training budget. She also shares her work experiences and emphasizes the need for ongoing learning and upskilling to stay competitive in business. Tune in! You'll Learn How To:  The absence of a common agreement on training budgets Importance of training budget for self-development and staff upskilling The challenge of keeping up with evolving business demands and technologies. Utilizing training budgets for courses, mentorship, educational programs, and skill development. Encouraging staff to identify training needs ..read more

In this episode, Fiona chats with the fabulous Jesse Frances from Cappuccinos and Consignment where she shares her insights on content creation, self-care, and building a business. They also talked about how Jesse's authenticity and passion shine through in her approach to style, entrepreneurship, and connecting with her audience. Tune in! You'll Learn How To:  Authenticity in content creation Balancing personal life with content creation Embracing imperfection and authenticity on social media The love-hate relationship with social media Handling negative comments and criticis ..read more