Marketing Fitness at Every Stage | Growth League Podcast ft. Jared LaMantia, CMO at FitLab
Growth League Podcast
by Hook + Ladder Digital
1d ago
Jared LaMantia shares how FitLab revolutionizes fitness with a unique multi-brand approach. From relays and studios to cutting-edge home equipment, FitLab meets customers where they are and helps them achieve their goals ..read more
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Franchise Marketing Playbook | Growth League Podcast ft. Michael Ackley, at Ascent Hospitality Management
Growth League Podcast
by Hook + Ladder Digital
1w ago
Discover why Michael believes franchising is still a powerful vehicle for entrepreneurship and personal legacy. Michael also offers insights into team dynamics, the role of leadership, and how marketing and franchise sales intertwine. Whether you're curious about marketing strategies, leadership, or franchising, this conversation delivers actionable takeaways for business growth ..read more
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What it Takes to Lead Marketing | Growth League Podcast ft. Jessie Reyes, Marketing Director, Cadmium
Growth League Podcast
by Hook + Ladder Digital
1w ago
Jessie shares her insights into the ever-changing world of marketing leadership, how her background in business and sales shaped her career, and what it takes to build and execute successful marketing strategies ..read more
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Unconventional Career Paths in Marketing | Growth League Podcast ft. Kate Brown, CMO at Insurely
Growth League Podcast
by Hook + Ladder Digital
1w ago
Caleb and Kate explore the intersection of marketing and personal growth, reflecting on Kate’s first experience at a buzzing industry event, The Gathering. Expect a candid conversation about the evolution of marketing strategies and insights into how events can shape a marketer’s perspective ..read more
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Behind Levi’s Legacy | Growth League Podcast ft. Tracey Panek, Historian & Director of Archives
Growth League Podcast
by Hook + Ladder Digital
1w ago
Tracey shares insights into her unique role, managing one of the most iconic fashion archives in the world. From preserving pieces dating back to 1873 to leveraging Levi’s rich history for modern branding, Tracey discusses how storytelling through archives plays a crucial role in connecting the past with the present ..read more
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Revitalizing Legacy Brands | Growth League Podcast ft. Robin Chakrabarti, Entrepreneur in Residence & Member of the Board of Advisors
Growth League Podcast
by Hook + Ladder Digital
1w ago
Robin shares his insights on how brands create emotional connections with consumers and explains the concept of an "emotional bank account" in branding. This discussion is packed with valuable knowledge on how to connect authentically with an audience through brand storytelling ..read more
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Transforming Marketing Teams | Growth League Podcast ft. Meagan Healey, VP Marketing at Dig Insights
Growth League Podcast
by Hook + Ladder Digital
1w ago
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control ..read more
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How the New Jersey Devils Found Their North Star | Growth League Podcast ft. Jillian Frechette, CMO
Growth League Podcast
by Hook + Ladder Digital
2w ago
From global brands to professional sports, her experiences offer valuable lessons for anyone in the marketing field ..read more
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Disrupting the Hockey Industry | Growth League Podcast ft Brendon Arnold, Assoc Brand VP, FGL Sports
Growth League Podcast
by Hook + Ladder Digital
3w ago
Brendon shares the unique journey from revitalizing an established name to challenging the norms in a traditionally conservative industry. From his early days in PR and sports marketing to shaping Sherwood into a top competitor, Brendon opens up about his insights on brand strategy, the importance of product excellence, and how Sherwood is striking a balance between affordability and high performance ..read more
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Marketing’s Hidden Limits | Growth League Podcast ft. Melissa Rosenthal, Co-Founder at Outlever
Growth League Podcast
by Hook + Ladder Digital
1M ago
Advice from a marketing leader on building trust, taking bold bets, and fighting for the importance of brand investment ..read more
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