Rap star Trippie Redd announced the launch of “Trippie Headz,” and these collectible NFTs are creating a buzz within Trippie’s fan base and beyond.The hand-drawn, unique NFTs were released on November 3rd on the Ethereum-based NFT blockchain,located in the trippiest parts of the metaverse. There are a total of 9,999 unique 'Headz' available online.A Trippie Head is available to be minted for .099 ETH. Each customer is limited to minting three Trippie Headz per transaction. Trippie had unique plans for both pre and post launch roll out of these new digital assets.. For the pre-launch, he notif ..read more

After spending the last few months incarcerated following parole violation charges, Louisiana lyricist Fredo Bang is a free man yet again as the emerging star looks to end his year by capitalizing on the incredible momentum he’s built up in 2021. Bang was detained prior to a performance at Rolling Loud Miami in July and his fans and critics alike have eagerly awaited his release. Despite being behind bars the rapper released a plethora of impressive hits, including the magnetic project, Murda Made Me. However his stay wasn’t without unexpected turns, the southern spitter caught Covid-19 while ..read more

Sony Music Entertainment is expanding on its Artist Forward program that launched in June, with a new initiative covering mental health services for its artist roster. This new service includes a“Legacy unrecouped balance program” which dismisses unrecouped balances of artists and songwriters signed to Sony prior to 2000 that have not received advances since , allowing them to collect royalties. The program is meant to be the most artist-friendly program to date by supporting creatives in different stages of their career. The newly launched, Artist Assistance, will give Sony artists free, con ..read more

A year after his Heaven or Hell" album, which peaked at number seven on the Billboard 200, Don Toliver has released his new project, Life of a Don. After signing to Travis Scott's Cactus Jack label, Don Toliver's fame has skyrocketed. Over the past year, he has collaborated with artists such as Justin Bieber and Lil Durk. His rise to fame has created a massive buzz because of the different styles he brings. Don dropped a short snippet video of his song "Xscape" before the album's release date, which got his fanbase buzzing ahead of the project’s full release. When an interviewer asked Don wh ..read more

When you see the saying “be you”, what does that mean to you? Take it personal for a moment and gather your thoughts. In today’s society we live the same life, doing the same things, but expecting different results. You have to admit to yourself that’s pretty insane. However, being you means to stay true to who you are at all times. It resonates in just about every field you can think of. It takes courage to not follow and lead. I am about to give you some free game that will help you understand why and if you’re reading this I'm pretty sure you want to know now. In today’s music industry ther ..read more

Hip-hop culture has influenced consumerism from the beginning of hip-hop music. Many mainstream artists have used clothing, alcohol, gaming, and other products to influence their fans and followers. Fans are highly influenced today by what their favorite artists wear and promote, so it is important for artists to promote brands that they feel represent authenticity and are aligned with what they create and support. With the COVID-19 pandemic along with the rise in digital platforms and new technologies, a lot has changed for culture and how artists are succeeding in their advertising tactics ..read more

One of music’s true power players is now a publicly traded company. On September 21 Universal Music Group (UMG) began trading on the Amsterdam Euronext with 60% of the world’s largest music company now available to purchase for retail investors. With a market cap in excess of $40 billion the company is nearly double the size of competitor Warner Music Group who IPO’d earlier this year. The trend of public offerings of music and entertainment companies comes at a time where the industry has undergone a turbulent year as industry professionals attempt to navigate the covid-19 pandemic while con ..read more

YoungBoy Never Broke Again released his first album of the year last week titled “Sincerely, Kentrell,”.The 21-track feature-less project covers YoungBoy’s adolescent pain and battles with the legal system, along with his current situation behind bars. He was caught in March with a drugs-and-weapons charge and has been locked up ever since. A day before the album release, YoungBoy shared a poem from jail titled “Deep In Me”, which ended with a promise to his fans “My flaws mean all to me.” “Sincerely, Kentrell” has made it to #1 on the Apple Music charts, passing Drake’s “Certified Lover Boy ..read more

In a move that was first reported to Bloomberg earlier this week, Los-Angeles-based MediaLab has acquired popular lyrics company Genius for $80 million. Originally launched as Rap Genius with a focus on hip hop, the company has expanded since its inception to encompass all genres while continuing to provide high-level community annotations to song lyrics. Over two million users have contributed to Genius in total. Additionally, the company has begun to branch out into producing its own original content both written and video recently. The effort represents a new rebranding and restructuring of ..read more

One of the year’s biggest breakthrough singles, “Touch Down 2 Cause Hell” has spawned countless viral videos, graduation antics, and now, an impressive remix featuring 2 Chainz and Fredo Bang lending their own verses to the already anthemic single. Just a few short months ago, HD4President released his breakthrough single, “Touch Down 2 Cause Hell”. It didn’t take long for the track to resonate with fans as within weeks the single had rocketed to the top of the charts of most used audio on Tik Tok and other social media platforms. It also served to cement both HD4President and the track’s pro ..read more