When social media is buzzing with algorithms, trends, and shiny bio tools, it’s easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next ..read more

In the fast-paced world of online business, it’s easy to mix up terms like followers, subscribers, and leads. After all, they’re all part of your audience, right? While that’s true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy. If you’re working to implement a Profit Pipeline™, knowing how to attract, engage, and convert each group is essential. Let’s dive into their differences, how to connect with them, and why they’re crucial to creating a consistent stream ..read more

Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode:  https://alisonbellphotographer.com/how-to-move-your-business  https://www.homesweethomebaker.com/   GAIN ADDITIONAL SUPPORT: ?? Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq ?? Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup ?? Scale Your Business ..read more

The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy.    That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.    In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales perio ..read more

This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode137   Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com ..read more

Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.   Content marketing can be a powerful tool to reach new customers and convert them into paying ones.   But many small businesses struggle to develop a content marketing strategy that will improve sales.    The key to success is understanding how content marketing wo ..read more

Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas!    Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of.    LISTEN to this episode and jumpstart your content creation today.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INS ..read more

As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!   However, there are some hacks and tips that working moms can use to stay organized and efficient.   By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://krist ..read more

If you're just getting started with SEO copywriting, then this episode is a great place to start.    Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers.    Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business.    And while it may seem like a daunting task, SEO copywriting for beginne ..read more

As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.   In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.    In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM ..read more