138. 7 Mistakes To Avoid When Planning Your Holiday Marketing Campaign
Branding Bites Podcast with Kristin Korn
by Kristin Korn
2M ago
The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy.    That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.    In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales perio ..read more
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137. Sales vs. Marketing: which one should you focus on?
Branding Bites Podcast with Kristin Korn
by Kristin Korn
2M ago
This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode137   Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com ..read more
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Episode 136. How to Create a Winning Content Marketing Strategy To Improve Sales
Branding Bites Podcast with Kristin Korn
by Kristin Korn
3M ago
Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.   Content marketing can be a powerful tool to reach new customers and convert them into paying ones.   But many small businesses struggle to develop a content marketing strategy that will improve sales.    The key to success is understanding how content marketing wo ..read more
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135. How to Brainstorm Blog Post Ideas When You Feel Stuck
Branding Bites Podcast with Kristin Korn
by Kristin Korn
6M ago
Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas!    Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of.    LISTEN to this episode and jumpstart your content creation today.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INS ..read more
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134. 5 Hacks for Working Moms to Stay Organized and Efficient
Branding Bites Podcast with Kristin Korn
by Kristin Korn
6M ago
As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!   However, there are some hacks and tips that working moms can use to stay organized and efficient.   By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://krist ..read more
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133. The Beginner's Guide to SEO Copywriting
Branding Bites Podcast with Kristin Korn
by Kristin Korn
7M ago
If you're just getting started with SEO copywriting, then this episode is a great place to start.    Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers.    Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business.    And while it may seem like a daunting task, SEO copywriting for beginne ..read more
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132. Why Building a Brand is Important For Small Businesses
Branding Bites Podcast with Kristin Korn
by Kristin Korn
7M ago
As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.   In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.    In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM ..read more
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131. 5 Reasons Your Small Business Needs A Blog
Branding Bites Podcast with Kristin Korn
by Kristin Korn
7M ago
As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner.    You’d rather get on a sales call or prospect a cold lead than write online.    But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and convert readers into customers.     Don't believe me? In this episode, I’ll explain in detail the five benefits of blogging for business.   BRANDING BITES FB COMMUNITY ..read more
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130. 3 Key Differences Between a Solopreneur and an Entrepreneur
Branding Bites Podcast with Kristin Korn
by Kristin Korn
8M ago
So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy?   If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles?   Well, yes and no.   There are clean distinctions that must happen before you can print that Entrepreneur nametag.   But don't worry, I'm here to help! This episode will outline the biggest differences between a solopreneur and an entrepreneur. And find out which ..read more
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129. 12 Ways to Market Yourself As An Expert
Branding Bites Podcast with Kristin Korn
by Kristin Korn
8M ago
Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode129     ..read more
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