Every Web Page Should Be A Parent or Child, But Never An Orphan by Brian Lawrence Every webpage within the architecture of your website serves a crucial role in guiding visitors and search engine crawlers. However, during the content creation process and general site management, it’s easy to leave some web pages orphaned. An orphan is a term used to describe a webpage separated from a website’s navigational framework. While having orphaned pages is generally a bad practice, there are some instances where it’s appropriate. Understanding the significance and exceptions when dealing with orphan ..read more

How to Reduce Spam Emails by Enabling WHOIS Privacy on Domain Registry Sites by Brian Lawrence Having a website is an integral part of any business plan in the digital age. A functioning website allows businesses to connect with people worldwide, significantly increasing reach. However, the advancement in connectivity means the need for privacy and security regarding personal information. Domain registrars are responsible for registering and maintaining domain names, which often require users to disclose personal information such as name, address, and contact details. The information you pro ..read more

Reinstating Your Google Business Profile That Was Taken Down by Brian Lawrence An optimized Google Business Profile (GBP) is crucial for your wedding industry business to connect with customers in the digital landscape. Your GBP is a powerful tool that provides numerous details about your services, including physical addresses and phone numbers. Occasionally, Google may identify an issue with a GBP and suspend it. A suspended profile can lead to frustration and confusion, particularly if you’re unsure why Google decided to take action. That’s why I’ve put together a few ways to get your GBP ..read more

How Court Case Rulings Around Website Access For the Disabled Can Legally Expose Your Website by Brian Lawrence The Americans with Disabilities Act (ADA) of 1990 has transformed the way businesses address the needs of disabled Americans for over 30 years. The landmark ADA legislation sought to protect individuals with disabilities in numerous areas, including employment, public services, and telecommunications. Since the rise of the World Wide Web, the ADA guidelines have grown to include services in the digital realm. Thanks to the Web Content Accessibility Guidelines (WCAG) developed by th ..read more

How to remove unfounded negative reviews from your Google Business Profile by Brian Lawrence and Katherine Meikle Whether you’re a new wedding business owner or have spent years in the wedding industry, you know just how important positive reviews are to building your company’s success and maintaining a good reputation. One negative review can hold a tremendous amount of weight when it comes to both your SEO and your appearance to potential clients. Getting a poor review is unpleasant… getting an unfair review is a nightmare, especially if you discover an influential pattern of spam. What ma ..read more

How Wedding Vendors Can Protect Themselves Against COVID Without Wearing a Mask by Brian Lawrence It was the second week of March 2020 when Allen Berg and I decided to go to Las Vegas for a Catersource Conference. This was right at the beginning of heightened awareness about COVID-19 when conventional thought was keeping your hands clean and wearing gloves would adequately protect against the virus. Right from the get-go, I decided to wear a mask at the conference, and I didn’t participate in any of the Las Vegas nightlife. I remember sitting in my hotel room when I heard on the news that th ..read more

How Wedding Industry Businesses Benefit From Texting Customers by Brian Lawrence Texting is one of the primary ways wedding businesses should follow up on potential clients and engage with existing clients. For wedding business owners like venues and bridal shops, entertainment companies, and photography studios with a volume business or multiple employees, using a personal cell phone is limiting and confusing when alternating between personal and business contacts. I recommend using the premiere business texting platform Kenect to stay in contact with customers. I’ve seen firsthand how Kene ..read more

How to Claim Your Wedding Industry Business on Apple Business Connect by Brian Lawrence As a business owner, chances are you’re familiar with Google Business Profiles. Google offers the service to help you manage your business’ online presence, including business hours, address, and reviews. Although Google dominates the world of online business profile management, Apple is now making moves to expand its impact by offering online business management options through a service called Apple Business Connect. What Is Apple Business Connect? Apple Business Connect allows businesses to claim thei ..read more

Why Your Wedding Industry Website Should Be ADA Compliant by Brian Lawrence The wedding industry is becoming more and more mindful of inclusive business practices and strategies with regards to gender and cultural diversity. However, disabled communities are often overlooked in the conversation about inclusivity. Many wedding businesses are not addressing the needs of disabled customers. This neglection is present in many industry-related websites, making it more difficult for disabled customers to take part in various aspects of wedding planning. Industry Inclusivity Overall inclusivity is ..read more

Why You Should Hire a Wedding Industry-Focused Web Designer or SEO Specialist by Brian Lawrence In today’s fast-paced and competitive business world, marketing has become more crucial than ever. However, not all marketing strategies are created equal. While generic marketing tactics may seem like an easy solution, they often fall short in delivering the desired results. This is where industry expertise comes into play. Knowing the ins and outs of the wedding industry is essential in creating a tailored and effective marketing campaign that resonates with your target audience. Whether you’re a ..read more