Why You Should Hire a Wedding Industry-Focused Web Designer or SEO Specialist by Brian Lawrence In today’s fast-paced and competitive business world, marketing has become more crucial than ever. However, not all marketing strategies are created equal. While generic marketing tactics may seem like an easy solution, they often fall short in delivering the desired results. This is where industry expertise comes into play. Knowing the ins and outs of the wedding industry is essential in creating a tailored and effective marketing campaign that resonates with your target audience. Whether you’re a ..read more

How to Add a User to Your Google Business Profile in 2023 by Brian Lawrence and Katherine Meikle After the major behind-the-scenes redesign of the Google Business Profile experience last year, figuring out how to add a new user has become a challenge for many business owners. We’ve outlined the steps below with clear photos as a guide to make the process easy for you. 1. Pull up your profile and select the menu Type your business name in on Google search. Make sure you are logged in to the same Gmail account which is associated with your profile. Then, click the three dots to the right of y ..read more

  Shortcut To Success: What NOT to do on Your Google Business Profile by Brian Lawrence and Katherine Meikle   From duplicate profiles to a lack of engagement, there are a number of GBP missteps which could be easy to make yet surprisingly detrimental to your business. View the infographic below to see what NOT to do on your Google Business Profile, and for more DIY tips, check out this article on website and SEO resources that you can utilize to help your Google Business Profile presence and organic SEO as well.   Want a copy of the Google Business Profile SEO Success infograp ..read more

How to Create a Free Tripadvisor Listing for Your Wedding Venue by Brian Lawrence and Katherine Meikle Making a listing on a directory site can be a surprisingly impactful way to boost your site’s SEO – but all listing platforms are not created equal. Google has a “trust” value for every website which impacts just how valuable the backlink from your listing on that website will be. If a directory has a strong domain authority score, it shows Google recognizes its legitimacy and will recognize your legitimacy more as well if you have a connection with them. Getting a link on an extremely stron ..read more

Jumpstart Your 2023 Wedding Business With These DIY Website and SEO Strategies by Brian Lawrence and Katherine Meikle As a new year begins, now is the perfect time to invest some energy into helping your business grow into all that it can be for 2023 and beyond. Here are 16 DIY strategies to jumpstart your success: 1. Interlink between your web pages It may seem like a small step to take, but linking to other pages on your own website in relevant locations can be an impactful action for both the user experience and Google. Often businesses may link to their service pages from the Home Page ..read more

The Post-Covid Wedding Booking Feast Is Over… How to Prevent Famine by Brian Lawrence As the wedding season winds down and our industry continues to return to some semblance of normalcy, it’s time to consider marketing goals to make sure you get your share of 2023 weddings and beyond. The Impact of Covid I’ll never forget the night in March 2020 as I lay in bed in a Las Vegas hotel room and heard on the television that the NBA would be shutting down for the remainder of the season due to an impending pandemic. I was attending the Catersource Conference & Tradeshow with fellow wedding a ..read more

Should You Advertise on Wedding Industry Vendor Directory Platforms? by Brian Lawrence Recently I read a controversial Insider magazine article from September 2022 that questioned the effectiveness of major wedding-industry platforms. In the story, several industry professionals detailed their experiences of paying thousands of dollars for what were supposed to be high-profile listings on these “big name” sites in hopes of casting a wider net for customers. But all interviewees reported low return on investment, netting little more than spam messages and few prime leads. With that being sa ..read more

Upgrading to GA4 is Critical For Your Wedding Business Google Analytics 4, often referred to as GA4 is the newest Google Analytics Platform that is being rolled out between now and will continue to be updated as Universal Analytics is removed.  Google announced that the old analytics platform will officially stop collecting data on July 1st 2023.   While there is still time to transition to GA4.  Having it set up now will only help you track the information you need about your target wedding audience. Click here for more information about Universal Analytics no longer processin ..read more

  Shortcut To Success: What NOT to do on Google My Business by Brian Lawrence and Katherine Meikle   From duplicate profiles to a lack of engagement, there are a number of GMB missteps which could be easy to make yet surprisingly detrimental to your business. View the infographic below to see what NOT to do on your Google Business Profile, and for more DIY tips, check out this article on website and SEO resources that you can utilize to help your Google My Business presence and organic SEO as well.   Want a copy of the Google My Business SEO Success infographic? Click here to d ..read more

  Shortcut To Success: What NOT to do on Google My Business by Brian Lawrence and Katherine Meikle   From duplicate profiles to a lack of engagement, there are a number of GMB missteps which could be easy to make yet surprisingly detrimental to your business. View the infographic below to see what NOT to do on your Google Business Profile, and for more DIY tips, check out this article on website and SEO resources that you can utilize to help your Google My Business presence and organic SEO as well.   Want a copy of the Google My Business SEO Success infographic? Click here to d ..read more