Fun Real Estate Marketing Videos
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
1w ago
The Ellis Team has been hard at work producing some fun real estate marketing videos people would like to watch. Sure, when you’re interested in a specific property you’re going to watch a video on that home, and maybe similar homes. Many people enjoy market update videos as well, and we’ve got those. One thing we find is that people also want to be entertained. I know I’ve been stuck down the video rabbit-hole watching suggested videos for what seems like hours. The intrigue is you never know what you’re going to see next. Fun Real Estate Marketing Videos Our goal is to step up our video mark ..read more
Visit website
Listing Inventory Declines Third Straight Week
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
2w ago
Single family home listing inventory declines third straight week in SW Florida. Currently there are 6,417 active homes listed on MLS, which is down from 6,475 the week prior. This is a decline of 58 homes. We decided to investigate what is causing the decline in inventory. Are more homes selling? Are sellers giving up and taking their home off the market? Did more homes suddenly go pending? These are all great questions, and here is what we found. Listing Inventory Declines Third Straight Week According to our MLS, 1,462 homes closed in May. We know the official number will be higher as Real ..read more
Visit website
Ellis Team Online Marketing Program Producing Results
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
3w ago
Here are the ad results from last week’s Ellis Team online marketing program. We held two open houses, and for the purposes of this article we’ll show results from one of them. We advertised 5407 Parker Dr online and several people showed up to the open house. In addition to our print ads, newsletters, email campaigns, signs, online portals, etc. we also do targeted and segmented online ads. Ellis Team Online Marketing Program The first ad result is from our segmented ad. The ad produced a click-thru ratio of 19.79% which is very high. There is a reason for this. The industry standard is 1-2 ..read more
Visit website
Home Seller Price Reductions Average 3.31%
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
1M ago
Lee County single family home seller price reductions averaged 3.31% in the past 9 weeks.  The last 7 days in Lee County saw 797 price reductions which was the highest number since April 23rd. Home Seller Price Reductions Last week’s home seller price reductions averaged 2.97%. This means that sellers on average are reducing the price of their home by around 3% in hopes of finding the correct price for their home. The Southwest Florida real estate market has been rebalancing itself since June 7th, 2022. That’s the official date single family home inventory crossed over the line and surpas ..read more
Visit website
April Home Prices Declined 9.57% Since 2022
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
1M ago
April home prices declined 3.0% from last year, which was down 6.8% from the year before that. Median single family home prices in Lee County were $470,000 in April 2022, $438,000 in April of 2023, and were $425,000 in 2024 When we go back and look at March numbers they tell a similar story, so April wasn’t an aberration. So, what does this information tell us? Home values are still falling, however the greatest decline occurred last year. The SW Florida real estate market is still normalizing to the new market. It is rebalancing itself, and when prices reach a certain level, the market will ..read more
Visit website
Creative Financing Red Flag Alert
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
1M ago
Sellers beware of our creative financing red flag alert. We have seen more creative financing offers in 2024 than any year I can remember, and we’re only 5 months into the year. The scary thing is, many of these offers occur before the seller speaks with an attorney or their real estate agent, and they are taking some of these offers. These investor/wholesalers are not required to be licensed, so they can offer you anything they like. It is up to you to determine if it is legal and meets the terms of your existing mortgage. An inexperienced real estate agent might fall for some of these scams ..read more
Visit website
Housing Supply and Demand Level off in Lee County
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
2M ago
Both housing supply and demand level off in the latest statistics produced by the Ellis Team at Keller Williams Realty. Last year we saw single family home inventory supply drop from April 25th to May 2nd. Some of that could have been expired listings. In 2024, we are seeing a trend of leveling off. Pending sales have remained remarkably steady since February 20th of this year. Ellis Team Current Market Index The current market index stands at 3.05 and has also remained steady. It rose slightly in the last week, but we’ve been watching numbers in the low 3 range since March 12th. The current ..read more
Visit website
Ellis Team 5 Star Marketing Program Producing Sales
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
2M ago
People are asking what the Ellis Team 5 Star Marketing Program is and how it’s achieving uncommon results in a shifting market. We’ll tell you a little bit about it, and why it’s different than other marketing. First off, people need to understand, when the market changes, do not cancel marketing. In fact, sellers need marketing more in a shifting market.  Too many Realtors relied on the portals (Realtor.com, Zillow, Trulia, etc.) to do their marketing. That’s about to change. Never a Good Idea  It was never a good idea to rely on the portals, but now it’s critical. We are getting fr ..read more
Visit website
Latest Housing Inventory Supply Heading Into Summer
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
2M ago
The latest housing inventory supply numbers show we have a 5.89-month supply of homes on the market today. This is up slightly from 5.84 months’ supply back in February. We decided to update the graph with more relevant price categories. Before, half the categories were under $300,000. The old format was useful until prices shot up over the decades. Latest Housing Inventory Supply Anything $400,000 or less in Lee County has the least supply, and this makes sense. When we start getting up $400,000+ you begin to see properties sitting on the market longer as there is more inventory. Buyers have ..read more
Visit website
Lenders Update Closing Costs Sellers Permitted to Pay
Fort Myers Real Estate and Homes For Sale
by Brett Ellis
3M ago
Good news this week for home sellers as lenders update closing costs sellers are permitted to pay for the buyers. Why this is Big News The recent proposed settlement from NAR on the commission lawsuit prohibits listing what the seller is offering to the buyer agent in the MLS.  Sellers can still offer buyer agent compensation or agree to pay buyer closing costs. The recent agreement also mandates buyers sign a buyer agent agreement showing how much the buyer will pay their agent. The confusion could arise, depending on how the contract is written, if the payment is compensation or concess ..read more
Visit website

Follow Fort Myers Real Estate and Homes For Sale on FeedSpot

Continue with Google
Continue with Apple
OR